Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way that will be effective?

Ideal Customer Profiles 148

Ideal Customer Profiles Business Newsletter Word of Mouth 148

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Video is one of the most effective content types brands can create as part of their larger content strategy. You’ll see one big change — Rand is no longer with Moz or hosting the videos.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

AUGUST 15, 2023

As a B2B business, consistently sharing fresh content isn’t just a recommendation; it’s a necessity. Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. A recent study shows that companies publishing at least 4 blog posts per week saw 3.5

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

DECEMBER 8, 2021

B2B decision makers are not easy to reach. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. B2B Influence. The thing with B2B marketing is that it’s not really a bright and shiny object. But one thing that B2B brands can capitalize on is influence.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Webbiquity

SEPTEMBER 28, 2021

One thing to note is that you can be banned on any social network by being caught up in the bots. That’s why I always advise never putting all your social media eggs in one basket! If you don’t have a blog, you can use Substack to host one. But since I managed their Facebook page, I was able to post on it for them.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Read the QuickBooks blog. In effect, we’ve all become a little more human.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Act-On

SEPTEMBER 26, 2023

Link earning focuses on creating quality content that earns backlinks from high-authority websites. We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. Earn links: Spy on competitors A great place to start is to uncover how your biggest competitors earn links.

SME 141

SME FAQ Domain Link Building 141

Marketing Insider Group

OCTOBER 5, 2023

Andrea Edwards (@SAJEIdeas) wrote a great evergreen post titled I Know I Should Be Blogging, But… In the comments, Mark McClure (@samuraiwriter99) was kind enough to use me as an example of how we can connect with other people from anywhere in the world through social conversation and participation. 2) No time for it.

Social Media 194

Social Media Media Twitter ROI 194

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. One obvious way to showcase that is through case studies of your clients and their successes. What Makes a Great B2B Case Study? Guest post by Eleanor Hecks. Highlight Your Specialty.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

JULY 21, 2020

I just read that in the year 2100, Nigeria will be the 2nd most populous country. This is true for life and one of my favorite things to do for marketing. Marketers glommed onto it, plotting their future strategy on its gospel truth. Even for B2B companies, VR will account for 40 percent of their buyer experiences by 2022.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. What’s the Real Deal with B2B Lead Magnets?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. So, how do successful B2B businesses win online? How does that work?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Top Rank Marketing

APRIL 3, 2024

And while we don’t know how either is formulated, we can safely draw conclusions on their components by conducting various experiments. Since this is a B2B marketing agency and not a competing soft drink company, we’ll look to decipher the former. Unfortunately, we only have the answer to one of these questions.

Linkedin 95

Linkedin B2B Marketing Tips B2B Thought Leadership 95

Webbiquity

MARCH 28, 2023

Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using. It is detailed but easy to read, informative without being dull, and most importantly, it’s well-formatted and easily skimmable. You can check out their Evernest one as an example.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out.

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 93

Statistics Paid Content Stats Blogger 93

BOP Design

MARCH 22, 2021

In this post, we explore the crucial B2B content marketing activities you should be doing now…and into the future to remain relevant and reachable to your target audience. Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.”

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Stevens & Tate

FEBRUARY 29, 2024

Noteworthy Marketing Trends and News 2024’s Super Bowl One of the nations traditions is sitting with loved ones and watching the yearly super bowl game. The intensity of the competition, marked by strategic plays and jaw-dropping moments, truly embodied the spirit of the Super Bowl, leaving the score a very close one to a 25-22.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. What was once a commonality among B2B emails is not necessarily the case anymore.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. Take your B2B social media marketing up a notch with these six content ideas. Take your B2B social media marketing up a notch with these six content ideas.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Launch Marketing

OCTOBER 18, 2023

94% of first impressions are based on how a website looks, so ensure the formatting and look of the website makes a positive impact. There is a chance that one website block might be incorrectly sized, or a paragraph break duplicated when it was not supposed to. For example, “B2B Marketing Strategy | Launch Marketing”.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Strategies For Generating B2B Leads In 2023. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Sana Commerce

FEBRUARY 22, 2024

We know the future is subscription-driven, and B2B e-commerce is no exception. Thanks to our newest subscriptions feature, buyers can now make repeat purchases on your web store as easily as subscribing to a popular streaming platform. For the time being, all payments are processed on the B2B buyer account.

Optimization 52

Optimization Customer Satisfaction Loyalty B2B Sales 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Only B2B

MAY 4, 2022

Let’s speak about how to avoid the unintentional errors you make while scheduling B2B appointments. There are many different B2B appointment strategies to learn and keep up with, but knowing how not to drop the ball is just as important. Let’s talk about some of your mistakes. Don’t run away! No bueno.).

Top of Funnel 118

Top of Funnel B2B Sales Work Management Ideal Customer Profiles 118

Top Rank Marketing

FEBRUARY 5, 2024

Gone are the days when keyword stuffing and writing consistent blogs once a week were enough to get your website noticed. Matching search intent is one of the most significant ways you can capture relevant search traffic. This intent-driven content can explore different facets of the topic through the lens of your buyer’s journey.

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97

Sana Commerce

JANUARY 5, 2023

While the tail-end of the pandemic, disrupted supply chains and talks of recession have had a heavy impact on the manufacturing industry, they have also positively affected manufacturers by giving them a push toward focusing their business strategies online. Check out our guide on the top trends in B2B e-commerce in 2023 and beyond.

Trends 98

Trends Digital Transformation Forrester Order 98

BOP Design

JULY 12, 2023

Unfortunately, even with the best planning, unanticipated challenges and delays arise at every stage of a B2B web design or marketing project. And, in many cases, a delay in one phase of a project impacts the timeline of another phase, like a domino effect. Ready to discuss your next B2B website design or marketing initiative?

B2B Marketing 107

B2B Marketing Planning B2B Deliverability 107

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. Finding the right one can be intimidating.

B2B Sales 122

B2B Sales B2B Marketing Work Management Marketing Management 122

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. And even if B2B isn’t in the title, don’t worry.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Here’s our list of the top B2B marketers to follow. These folks give real help based on their real experience. Great tagline: “Because no one goes to school for B2B Marketing.”) ” But wait, as they say on the ads, that’s not all – by a long shot.

Marketing Analytics Tools 119

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 119

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Michael posts great videos on skill-building. IBM named Mari as one of seven women that are shaping digital marketing. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sana Commerce

NOVEMBER 14, 2023

Introduction When we talk about giving our customers the best possible experience in B2B commerce , we talk about simplifying processes that previously brought about frustration. What is Single Sign-On? Single sign-on (SSO) is a way that one administrator can log in to separate software systems using one set of password credentials.

B2B Sales 52

B2B Sales Efficiency B2B Buyer's Journey 52

Navigate the Channel

MARCH 11, 2024

But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. B2B eCommerce has followed the business path of business-to-consumer (B2C), probably because what we do in our personal lives and our learned digital preferences follow us to our professional lives. Call or email us about this one.)

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Navigate the Channel

JULY 13, 2023

In general, these numbers support the continued value of email marketing, particularly for B2B, even though some marketers say the focus should be on new primary key performance indicators (KPIs), as open rates aren’t the solid signal they used to be. Email marketing remains valuable, particularly for B2B, despite changing KPIs.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Sana Commerce

FEBRUARY 7, 2023

Sales tax compliance is complicated enough independently, let alone when adopting a new sales channel , expanding to a new market, or both, it’s important to do your due diligence on the necessary processes. Quick Guide What is B2B e-commerce sales tax? Are you all set up for better B2B e-commerce?

B2B Sales 98

B2B Sales B2B Work Management Marketing Management 98