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Buzz Marketing for Technology

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Trust is hard to come by these days

Buzz Marketing for Technology

Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%. So welcome to the era where the average “Joe” employee is considered the most trustworthy corporate spokesperson. So what does this mean for marketers and for major brands in an era of social media? Well 2 things ….

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How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 a year, meaning with 1M fans, the average value is $3.60 when it comes to a Media Equivalent Value (MEV) per year. So then the math goes $300,000 month, which is $3.6M

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Getting Big Data to Actually Work

Buzz Marketing for Technology

They would spend on average 35 hours just processing data before they could begin analysis. Every two weeks, analysts faced the herculean task of reporting campaign results based on 10 different data sources, applying 20 different measures on 70+ products delivered by 100+ media partners.

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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.

Forrester 100
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Making Sense Out of All this Data!

Buzz Marketing for Technology

Between 1980 and 2008, bytes consumed increased 350 percent, for an average annual growth rate of 5.4 The average American’s information consumption tops 34 gigabytes a day. The total is roughly 20 times more than what can be stored at one time on all the hard drives in the world.

Stats 100
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Making Sense Out of All this Data!

Buzz Marketing for Technology

Between 1980 and 2008, bytes consumed increased 350 percent, for an average annual growth rate of 5.4 The average American’s information consumption tops 34 gigabytes a day. The total is roughly 20 times more than what can be stored at one time on all the hard drives in the world.

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Statistics on Advertising during a Recession

Buzz Marketing for Technology

McGraw-Hill Research study of over 600 Businesses found that: 1981-1982 - business that maintained or increased their ad spend during this time Averaged higher sales growth during the recession and in the following 3 years! But here is some real data that you can use to illustrate why that is a bad idea.