Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). The post New GA4 features improve security and report accuracy appeared first on MarTech.

Features 130

Features Marketing Analytics Tools Google Demographics 130

Adobe Experience Cloud Blog

JUNE 19, 2020

Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence. Predictive Audiences will be included in our Prime and Ultimate packages and available as an add-on for our Select package.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Here is a list of some of the features from our new report Marketing Automation Platforms: A Marketer’s Guide : Suggest next-best actions. Help discover new unique audiences and prospects. Get MarTech!

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

Zoominfo

JULY 8, 2021

Features of the Dynamics Integration with ZoomInfo. Among those features coming straight to customers of both resources are the following: The new application itself, which gives users access to find the most up-to-date B2B contact and account information within Dynamics 365. What This Looks Like for Customers.

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Martech

JANUARY 17, 2024

Many of the uses of AI and machine learning in CDPs happen behind the scenes, where vendors use sophisticated models to cleanse and normalize data, to surface audiences based on their likelihood to respond to a particular offer, and to drive attribution models and testing. Many of these features are now being upgraded with AI and ML.

Marketing AI 116

Marketing AI Enterprise Management Features Marketing Management 116

Search Engine Journal

MARCH 8, 2023

A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI. The post Google Ads Simplifies Audience Creation W/ GA4 Audience Builder appeared first on Search Engine Journal.

Google 98

Google Ads Features PPC 98

Martech

APRIL 9, 2024

For example, a media brand can increase loyal customers and retain at-risk subscribers by using AI insights to engage audiences in Google Ads campaigns, targeting those who are most likely to upgrade or churn with relevant messages and offers. The post 4 Ways New Data Cloud Features Help You Personalize Ads appeared first on MarTech.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

ConvertKit

SEPTEMBER 11, 2020

Grow your audience by sharing more content. Creators are always looking for new ways to share their content to grow their audience. Our new landing page features help you grow your audience by sharing more content. Our new landing page features help creators like you share multiple content links and media from one page.

Features 78

Features Landing Pages Content Broadcasting 78

The Point

MAY 19, 2020

Note: rarely, if ever, will one organization employ every one of these features. In fact, the degree to which a particular technique or technology even makes sense for your organization depends entirely on the scope, scale, audience, and objectives of your lead nurture program. Photo by Marvin Meyer on Unsplash.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 101

Social Media Features Media Curation 101

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Today, we’re looking at the UA 360 functions which are available in GA4.

Features 98

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 98

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. This effectively makes their audience feel seen and connected to the brand.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. Data in GA4: nowhere near real-time Real-time data is necessary for anyone trying to build an audience in today’s fractured attention landscape. This is why real-time data is necessary.

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

Conductor

AUGUST 4, 2022

Creating optimized content that ranks in search and connects with the right targeted audience is a significant challenge for today’s marketers. Think you know your audience? Discover the top questions your audience is asking so you can create content your audience will actually find with Question Insights.

Features 115

Features Optimization Lead Ranking Lead Scoring 115

Martech

JANUARY 20, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable. An audience of 96.4 million may be a dwindling audience — but it’s still a very large audience indeed.

Conference 141

Conference Internet Marketing Pricing Price 141

Anyword

APRIL 27, 2023

Anyword’s NEW product updates are here to make it easier than ever to connect with your specific audiences and drive more engagement! Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Worse still – what if you’re talking to the wrong audience altogether?

Social Media 98

Social Media Template Media Viral Marketing 98

Valasys

APRIL 5, 2024

5th April, New Jersey: The search juggernaut Google, which is commonly associated with free access to the web of information, may be considering the building of a paywall for some features powered by AI, after the latest FT report came into the forefront. However, several critical questions remain unanswered.

Features 40

Features Google Lead Ranking Paid Search Agency 40

Martech

JANUARY 9, 2023

Using some easy features in GA will help compensate for this loss so that you can remain data-informed. In Google Analytics 4, there are several out-of-the-box features to make up for lost data. As a note, this feature currently relates only to ecommerce and churning data. Unobserved data: How it works and why it matters.

Marketing Attribution 122

Marketing Attribution Marketing Analytics Tools Analytics Features 122

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. The new feature enhances the existing Assisted Authoring capabilities by providing content rewrite suggestions that align communications with desired reading levels, sentiment and length.

Features 104

Features Product Landing Pages Mobile Advertising 104

Marketing Insider Group

SEPTEMBER 26, 2019

The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences. Audience Explorer is NetLine’s approach at helping Content Marketers just like us. Do you have a clear target persona?

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

Biznology

MAY 23, 2018

A live feature presentation is a key component of Agile methods. One of them is “create compelling feature presentations” – which sounds obvious, but often runs afoul of the Agile principle of minimal documentation. Feature presentations. Unfortunately, I have never attended an ideal feature presentation. Challenges.

Features 156

Features Work Management Deliverability Organic Leads 156

Go Beyond SEO

JUNE 23, 2021

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship. Use Your Brand Voice To Talk To Your Followers.

Social Media 152

Social Media Media CPA Cost per Acquisition 152

Smashmouth Marketing

NOVEMBER 19, 2021

How Green Leads can help your business reach a new audience. -Why need good content to bring in and generate new leads. How opt-in leads are a big deal due to data privacy concerns. Why big companies choose to hire Green Leads as one of their many vendors. It was a great interview! You can listen to the interview here!

Features 206

Features Leads Lead Marketing Qualified Leads 206

Search Engine Journal

JUNE 2, 2022

Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences. The post Instagram Releases New Reels Features appeared first on Search Engine Journal.

Features 112

Features Video Marketing 112

Brandpoint

FEBRUARY 17, 2024

This will help your target audience trust the article and feel understood. But you will still miss the mark if you reach your audience and cannot convey a timely message that appeals to their priorities. Engaging your target audience Once you understand who you are speaking to, you can find the best way to reach them.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. In the U.S., In the U.S., In 2019 they only had 12. In 2019, 14.3

Broadcasting 95

Broadcasting Paid Search Agency Television marketing Marketing 95

Zoominfo

JULY 8, 2021

Features of the Dynamics Integration with ZoomInfo It is common for sales and marketing professionals who use Dynamics 365 to have the customer relationship management (CRM) system open constantly because it is such an integral part of their work. “Now ZoomInfo Enrich , an automated feature that updates and appends data records.

Zoominfo 130

Zoominfo Features Enterprise Management CRM 130

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

DivvyHQ

MAY 25, 2023

Discover the 12 features you need to look for in content writing software so you can create the best content for your audience. But don't worry - with the right content writing software, you can streamline the process and make sure your content is high quality and on-brand.

Marketing Management 75

Marketing Management Software Features Content 75

Oktopost

OCTOBER 28, 2020

As an active advocate myself, I can confirm – finding posts on a specific topic you want to bring up to your audience might take some scrolling. But don’t mistake it for just a usability feature, filters can actually help boost engagement and adoption of your program. Your Leaderboard score. So we fixed that.

Peer-to-peer 136

Peer-to-peer Features Click Rate Top of Funnel 136

Martech

APRIL 27, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. The post This week’s roundup of the latest martech featuring AI/ChatGPT appeared first on MarTech. GetResponse’s AI Email Generator is an all-in-one email solution.

Marketing AI 104

Marketing AI Features Press Template 104

Anyword

FEBRUARY 19, 2024

We’re thrilled to introduce a groundbreaking feature from Anyword, designed to revolutionize how you produce blog content. This means every piece of content generated will sound just like you wrote it, maintaining the authenticity and resonance your audience loves. The outcome? A disjointed experience that can deter your readers.

Features 52

Features Training Creativity Generation 52

Oktopost

AUGUST 16, 2023

It’s spontaneous, engages the audience, and lets brands weave a more personal narrative. Jump to Section The Game-Changing Features But, Why is This a Game-Changer? This update isn’t just about adding another feature. We’re keeping pace! Why the Buzz? What’s the Word on the Street?

Features 62

Features API Buzz Social Media 62

BenchmarkONE

DECEMBER 1, 2022

However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. It’s highly likely that you’re making the most of the common Instagram features. In this guide, we’ll discuss six Instagram features that are underutilized. Let’s dive straight in! . Link in Stories .

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Trade Press Services

DECEMBER 4, 2023

With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing. To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52