The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.   Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.  It’s my job to stay abreast of these new features and recommend to clients where appropriate. FYI, ads appear on all sites that are part of the Google Display Network.  Here’s a couple to consider (promise to explain easily!) MORE >>

Facebook alone, now encircling 600+ million users, took in $2 billion in display advertising revenue. Projections for 2011 look even more robust, especially when marrying display to mobile. billion that same year with display and mobile grabbing 6 percent of total interactive marketing money spent. Display advertising allows companies to tap local markets through robust demographic segmentation and receive measured results for their investment. The mobile marketing ad spend is expected to increase to more than $2.8 billion over print ads $22.8 billion projection. MORE >>

Yesterday, Facebook rolled out its new Offers product to all local business pages in the U.S. -- a feature that allows marketers to create coupons to share on their timeline. While the feature is only available in the U.S. Before everyone gets excited, it's important to note that only business pages that are categorized as a 'local business' will have access to the new feature. This means that unless you're a local business, you won't have access to the new feature. The benefit of Facebook's new feature for marketers is pretty obvious. Coupons! For free! MORE >>

On Friday we pushed a bunch of new code that improves several key features and functionality within LogMyCalls. Here''s a quick roundup of some of the new features and functionality that we pushed. This gives you greater filtering options and more convenience in displaying the data you need. 'In the midst of our fast growth and the development of our private Beta Conversation Analytics functionality, we still find the time to enhance our current call tracking offerings! We''re awesome like that. We don''t screw around. We release updates every few weeks. Scorecard Tweaks. MORE >>

After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. The Good: Ads that perform better should be displaying more frequently anyway. The Good: The feature allows you to troubleshoot and optimize keywords a little better to improve Quality Score. What:  A labeling feature that allows you to categorize groups of words, ad groups, ads, and even campaigns. A multitude of targeting options- YouTube, Google Display Network, keyword targeting, channel targeting, topic targeting, and a variety of unit options. MORE >>