nDash

DECEMBER 15, 2020

Creating a robust guest blogger program can give marketing teams breathing room, increase blog cadence, improve SEO and enhance brand reach. But how do you find guest bloggers? Where to Find Guest Bloggers. Finding a lineup of guest bloggers takes time and sleuthing skills but isn’t terribly difficult. Follow Hashtags.

Blogger 52

Blogger Ad Building Outreach Eye-Tracking 52

Marketing Insider Group

JANUARY 2, 2024

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. These are highly specific phrases that may not generate a large amount of overall search traffic, but they attract a more targeted audience that is likely closer to the point of purchase.”

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Webbiquity

APRIL 23, 2024

Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences. Make them brief, captivating, and relevant to the information within. Remember: The opening line of your email is the subject line.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 153

Blogger Outreach Case Study Case Studies 153

Writing on the Web

APRIL 13, 2016

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. More often than not, the headline does not offer the information it promises and it often has nothing to do with the business objectives. Buying followers and likes will only succeed in diminishing the quality of your audience. Like-baiting. Posting too much.

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Webbiquity

JANUARY 8, 2019

Done right, influencer marketing helps to raise your profile in your industry, get in front of new but relevant audiences, and even get a bit of SEO benefit. Blogger outreach is one key tactic within a broader influencer marketing strategy. Don’t use blogger outreach purely for creating backlinks.

Outreach 235

Outreach Autoresponders Blogger Marketing Proposals 235

SendX

MARCH 18, 2021

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. You want good email deliverability to reach your intended audience. Sometimes you’re signing up for a software platform.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Webbiquity

APRIL 18, 2024

You get deep insights that inform smarter business decisions. Personalization at scale: Crafting personalized content that resonates with each segment of your audience becomes more challenging as your business scales (which, again, is why humans can’t be taken entirely out of the loop). This keeps your clients onboard longer.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. It also endears your brand to the local experts whom you invite to become guest bloggers.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. Blogging SEO Stats Only 38% of bloggers are updating older articles. 34% of bloggers say that updating content produces strong results. 94% of travel blogs sell advertising.

Statistics 93

Statistics Paid Content Stats Blogger 93

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

Convince & Convert

DECEMBER 8, 2015

Andy has 15 years of web design experience under his belt, a tome of research from hours spent surveying 1,000 bloggers, and a burning desire to share his knowledge with the world. His blogging insight and analytical tools will arm you with the requisite information to elevate your blog and get it on the fast track to success.

Blogger 95

Blogger Skype Burn Rate Top of Funnel 95

Convince & Convert

MARCH 9, 2016

It’s no wonder, with the ever-increasing amount of brand-generated content and ad-blockers making it harder to promote branded content, that brands are looking for new ways to reach their audience. I’ve worked in influence marketing, working directly with brands looking to connect with their target audience through a trusted source.

Trust Marketing 113

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 113

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Make updating your site part of your routine to keep clients engaged and informed. Image credit: Olya Kobruseva on Pexels. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

ConvertKit

APRIL 17, 2019

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing. What are your audience's pain points?

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

You may have an idea of the stories you want to tell or advice you want to share, but is it relevant to your audience? Effective email marketing can’t be achieved until you define who your target or niche audience is. Why you need to know your niche audience before you start writing. What are your audience's pain points?

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Sprout Social

APRIL 3, 2024

Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. Nano and micro fashion influencer campaigns are just as impactful, especially for targeted campaigns trying to reach a niche audience. Audience demographics and brand relevance Your target audience is your north star.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. This ensures that people actively searching for relevant information are more likely to discover your website. Instead, focus on providing informative content.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

ClearVoice

JUNE 4, 2020

In both of these instances, it is clear that many marketers either have insufficient creativity or insufficient time in order to be able to develop content that is memorable for their audiences. Fortunately, marketers have at their disposal several tactics to help them surprise and delight their audiences. Tease your audience.

Content 90

Content Storytelling Planning Video Marketing 90

ConvertKit

JUNE 4, 2021

An author platform (sometimes called a book platform or a writing platform) is the combined visibility you have from all different platforms containing your target audience. That “target audience” part is important. Connect with your audience. The more people you can reach with your writing, the stronger your author platform.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Content Marketing Institute

OCTOBER 15, 2017

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process. It focuses on “help” content.

Top of Funnel 111

Top of Funnel Trigger Marketing Content Fulfillment 111

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. freemium, subscription-based, pay-as-you-go) to find what works best for your target audience and maximizes revenue.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. They must serve a variety of different audiences with targeted, relevant messages that promote actions, while still remaining true to their brand voice, tone, and thematic, and business goals.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Create content your audience loves. In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Biznology

OCTOBER 4, 2011

That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. Mashable and TechCrunch have a very vertical audience, however sizable though it may well be. The clock is ticking.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Marketing Insider Group

SEPTEMBER 29, 2020

The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. These blogs really know their audience and use targeted content and design. Tapping influencers means the blog reaches a much wider audience too.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Hubspot

DECEMBER 6, 2019

At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. Influencer work isn’t about identifying someone who’s popular or famous or maybe has the same audience,” Kim shares. What do you picture when you think about influencer marketing?

Hubspot 83

Hubspot Ad Building Work Management Paid Search Agency 83

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. As a blogger, keywords are an essential element of your content. Keyword plugins.

Tips 84

Tips CMS Development Blogger AIO 84

Content Standard

FEBRUARY 20, 2024

I just need informative, step-by-step instructions that help me quickly reach my goal. Verifiable, credible information is the bedrock of trust, regardless of its storyteller. Fact-check your facts: Don’t just sprinkle in “experts say” — cite verifiable sources and become a trusted wellspring of information.

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. Too weird or obscure, though, and you’ll lose your audience. But Little Bunny Foo-Foo? Tell us more!

Blogger 100

Blogger Personalization B2B Comparison 100

ClearVoice

JUNE 7, 2021

It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Writing for a blog isn’t the same as other types of writing.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

seo.co

FEBRUARY 15, 2022

A great tool for sharing useful information. An unbeatable platform for making opinions known, both by the blogger and his audience. There are best practices and guidelines every blogger should follow for success. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Spiralytics

MAY 24, 2023

For example, an established beauty blogger would have a high level of experience when reviewing a new foundation that they have tested for months. That same beauty blogger would have low levels of experience if they put out a quick review of a skincare treatment they haven’t used personally.

SEO 62

SEO Marketing Websites Ad Building Blogger 62

Hinge Marketing

MAY 28, 2014

These elements do more than generate awareness by compelling audiences to take an action, such as downloading content, filling out a form, or picking up the phone. PR can certainly have a call to action, although it often has more of a marketing support role in that it entices audiences to learn more and then take action.

PR 48

PR Blogger Top of Funnel Planning 48

Sharpspring

NOVEMBER 10, 2022

Keyword research will be a great help in this process as it is a great way to discover angles that are not yet covered to death but are in demand from your audience. Each of your articles should clearly take your audience through your sales channel, in a most non-intrusive and non-promotional way. organic competition). Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Anyword

SEPTEMBER 22, 2022

Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. Because the blogger or writer receives commission when someone engages with their content, an affiliate link may not be 100% unbiased. Why Do We Have to Disclose Affiliate Links? In a perfect world, this would be the case.

Blogger 98

Blogger Ad Frequency Content Transparency 98

ClearVoice

APRIL 25, 2022

When your website provides information that answers questions and provides solutions, Google rewards you with a higher search ranking. But you need to get your audience to your website in the first place, which is where a well-thought-out off-page SEO strategy comes in. Off-page SEO strategy. Boosts your backlinks.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98