B2B Marketing Traction

DECEMBER 9, 2014

We don’t even have our product ready!” Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 21, 2014

I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands. Google Analytics is free and relatively easy to use, and there are many other free and fee based software that can be used ( some are listed in the article links below this post ).

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

DECEMBER 7, 2012

The problem that I’ve seen in B2B marketing is that the QR codes often link to a Home page instead of the page with specific product or service information. An article in Businessweek in June 2012, QR Code Fatigue , mentions that in 2011 only 5% of Americans scanned a QR code in 2011.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

MARCH 8, 2012

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? I read an interesting article today by Sarah Caldicott titled What’s the Likeability of Your Brand — or Your CMO?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

JULY 18, 2012

Why is content relevant to your industry and the products and services you provide so important? If you have answers, make sure you put them online in blog posts, micro-blogs (Twitter tweets), videos, articles, podcasts, slideshows and more. Most Internet users skip paid ads and look at organic search results.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

SEPTEMBER 27, 2011

But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? If it’s technical, write a whitepaper; if it’s a more consumable product or service, create an eBook. ). Now more than ever, optimized online content is the key to attracting prospects to your website.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

JANUARY 31, 2013

I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. Quick how-to’s about a product or service. See the article below; leave it to the ad industry to be skeptical! ). Articles about Vine. Twitter blog post ). Check them out.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

AUGUST 2, 2013

Check out 3 ‘boring’ product brands with compelling content , by Wendy Parish at Marketing Dive, that mentions Progressive Insurance’s “Flo” campaign, Sharpie’s creative “Grab a Sharpie & Start Something” drawing campaign on Instagram and Dollar Shave Club’s edgy messaging to consumers.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

JANUARY 10, 2014

This is a common problem with technology products. The company founders and product inventors are so close to the details that it is difficult to pull back or up and think about their product or service from a potential customer’s viewpoint. I read a great article in Sales and Marketing Magazine about this.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

JANUARY 14, 2014

You should have easy-to-use navigation that allows the interested buyer to drill down and get some amount of detail about your products and services. Make sure your blog posts and articles have depth as well. article that “brochures need to go the way of the 3 martini lunch” ).

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JULY 19, 2013

In a recent Forbes article contributor Larissa Faw wrote about a new retail store that has created more than a lot of buzz. Customers line up for new product releases and even tattoo the brand’s logo on their body. The store is Johnny Cupcakes, and it has nothing to do with cupcakes whatsoever. I’m looking forward to it!

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

OCTOBER 28, 2011

You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. As I researched the topic of fear-based selling, I stumbled upon a Havard Business Review article, In a Downturn, Provoke Your Customers by Philip Lay, Todd Hewlin, and Geoffrey Moore.

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

APRIL 1, 2015

”) Take it one step further, and make your product name hyperlink to a product page on your website. Visuals will also help, so a picture of your product or of your production area with the product are a plus. (For example, “B randed Company is a provider of blue widgets for K-12 educators.”)

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 23, 2013

And, speed is critical when you launch a product, especially in technology. When you need to get the word out about a new product, service or an event, it’s important to have good data and at least one marketing medium in place to do so. There is also email, online press releases, articles in trade journals, speaking and more.

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

JANUARY 5, 2012

If content about your product or company doesn’t exist because you didn’t provide it, customers and employees may very well create their own. Twitter, Hootsuite, Adobe AIR, Radian6, mobile and more – CMO’s have to be on top of the best opportunities to promote and monitor their company and products or services online.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

FEBRUARY 15, 2013

Inbound marketing is the art of attracting, engaging and nurturing prospective customers so that they become new customers or buy more of your products and services. Read my post from yesterday, Valentine’s Day, How to Love Your Customers with Inbound Marketing. Keep creating valuable and helpful content and messages.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. One had a product development niche that was reflected in its branding and social media content. What are the qualities that make them choose your product or service over the competition?

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

AUGUST 28, 2015

I love how McDonald’s replied to the ads: “…every day, let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war,” Read more about the campaign in this AdAge article.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

APRIL 17, 2015

There is also an opportunity to create a presence for your company brand on LinkedIn, and that’s done by setting up a Company Page with your logo, photos, news and articles or blog posts. Provide links to your and others’ content about your products, services and industry. Post content and updates about what you do.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

MAY 8, 2013

Before the Internet, consumers would see an ad (the stimulus), go to the store and buy the product (first moment of truth) and use the product (second moment of truth). Other articles about ZMOT you might find interesting: Google’s “Zero Moment Of Truth”: Why They’re Right And Why They’re Wrong.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 6, 2013

Marketing could pass a lead on to sales if the lead or prospect had the right Budget, Authority to buy, Need for the product or service and an identifiable Time frame in which they would buy. These are things that marketing needed to identify before they could qualify a lead.

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

MAY 3, 2012

Product how-to’s. Excerpts from whitepapers and articles that are re-written to be more conversational. Product user guide excerpts that don’t have an explanation about when or how the customer can use them. Done right, your blog should add value for its readers. Content to Add to Your B2B Marketing Blog.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

NOVEMBER 8, 2013

I know for a fact that businesses that use Twitter to share relevant articles, studies and messages about their products and industries get results. I do get more solicitations from LinkedIn now to pay for certain services, but at least they are optional, not changes to the core of how LinkedIn works. I like using Twitter.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

DECEMBER 20, 2013

Seena wrote “ Playing the Blame Game ,” about leaders and companies who ignored market and customer signals and blamed external factors for their product or business problems. Lululemon’s attempt to blame overweight women for product problems may be poor judgment on the part of its founder.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

AUGUST 25, 2011

For all ages, but especially if you have any customers and employees who are 18-34 in age, Facebook can be a cost-effective way to create awareness of your brand, market your products and services, provide customer service, and increase customer and employee loyalty, engagement and retention. So, what are you waiting for?

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

MAY 17, 2012

Add value to your customers experience by providing information and learning opportunities related to your products or services. Identify points of friction and resolve them! Engage your customers. Give valuable information for free to your customers. Increase your customer touchpoints (making each touchpoint a positive experience).

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

MARCH 27, 2013

It’s all about brand and message consistency and uniformity across divisions, products, platforms, people and in some cases countries. In a great article in Smashing Magazine , If You Love Your Brand, Set It Free , Jose Martinez Salmeron calls this “ brand fluidity.” Protect the brand at all costs!

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

OCTOBER 12, 2011

He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. This means that you need to be strategic when you plan your content. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

JUNE 7, 2010

If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy. There are over four hundred green seals alone – see the LOHAS Journal article, Proliferation of 400+ Green Seals Detracts from Message ). Let’s face it.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

JUNE 7, 2010

If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy. There are over four hundred green seals alone – see the LOHAS Journal article, Proliferation of 400+ Green Seals Detracts from Message ). Let’s face it.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. Customer case studies – how do customers use your products and services? How-to guides – tell your customers (and better yet prospects) how to do things that include your product or services.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

MAY 2, 2014

This is just one of many articles and blog posts calling for increased cooperation between the two executive roles. CIOs have been IT heroes, recognized for control and company productivity. Social media requires both a use of technology and great marketing messaging. The pressure to change for CMOs is intense.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

FEBRUARY 28, 2012

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Convert Prospects to Customers on Facebook: 1 hour a week.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

MARCH 29, 2012

A week later Joe sees an article that mentions the same software application. At the trade show, Joe sees a brief demo of the product and asks for more information. He thinks, “There might be some value in this company’s software application for my business.”

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

AUGUST 15, 2011

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. You are blogging, aren’t you? Links to new content on your website.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

DECEMBER 22, 2010

You need to crank out content that your prospects will find of value and that puts your company, product and services at the top of the list for the searches your prospects are doing. Do they read the one article they landed on because they searched for “chartreuse widgets” and then leave? Your Web Site Isn’t Sticky.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100