Vision Edge Marketing

MARCH 23, 2021

One key category of measures, productivity measures, provide insight on how to improve performance. We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. R&D produces new products. Measurement. and operational excellence.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Contently

MARCH 25, 2021

Jennifer Warnick, the lead writer of Microsoft Story Labs at the time, put the article together. 88 Acres” is the platonic ideal of a product story. A Microsoft employee wrote about other people at Microsoft using the company’s products, and it didn’t come across as self-promotional.

Press 188

Press Product Case Study Case Studies 188

PathFactory

DECEMBER 8, 2022

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. They would bounce after reading just one article.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. There will always be prospects who need B2B products or services. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). That won’t change. We say yes!

Planning 164

Planning Work Management Zoominfo Storytelling 164

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. It’s due to these reasons that you should consider using case studies. What are the Benefits of Using Case Studies?

Case Study 59

Case Study Case Studies Studies Word of Mouth 59

Marketing Craftmanship

OCTOBER 14, 2014

The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. Wittreich website case studies' No leap of faith required.

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Sana Commerce

JULY 16, 2023

In this article What is composable commerce? Composable commerce architecture allows B2B businesses flexibility and customization that allows them to get the best of each of the software products they use. These individual software products are often referred to as Packaged Business Capabilities or PBCs.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

OutboundView

JANUARY 19, 2024

If so, this article is for you. In this article, we’ll walk through the changing landscape of how to organize SDR teams when selling to HR to get better results. Key Results and Metric to Lookout For For HR products and services, a standard benchmark is set between 8-12 meetings per month for each SDR.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. Encourage your teams to study and question the plan. Educate This doesn’t mean education about your product. There are two things to do before starting this process. Get MarTech!

Ideal Customer Profiles 108

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 108

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth? The result?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Biznology

SEPTEMBER 14, 2017

Throughout my career, I have noticed a tension between creativity and productivity. In my more productive times, I’m checking off items in my to-do list one at a time. In either case, when we report back to the agile coach, each story has the same value—whatever we assigned it prior to doing it. I can simply do it.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Webbiquity

APRIL 30, 2024

about the questions customers ask 1) when looking for products or services like yours, that is, what problems they are trying to solve; 2) during the sales process; and 3) at the beginning of their engagement with your company. But also optimize case studies and, if your company has offices in multiple cities, your individual city pages.

Marketing AI 155

Marketing AI Marketing Websites Privacy Policies B2B Thought Leadership 155

Online Marketing Institute

AUGUST 17, 2018

For the 21% who still arent convinced, this article will prove that influencers are worth the price. They chose Danielle Bernstein because she was an apt person to endorse their product and it also benefited her own personal brand which focused on maintaining a desirable physique.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Content4Demand

MARCH 14, 2019

The revised product offering rendered all SOC Telemed’s content obsolete, so it made sense to build from the ground up by launching a robust e-book that told the whole new story and also lent itself to being sliced and diced into a variety of short-form assets they could promote in multiple channels throughout the year.

Case Studies 69

Case Studies Case Study Studies Ad Building 69

Marketing Insider Group

JANUARY 24, 2022

In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. The videos provide high value with simple, low-cost, no-frills production.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

ClickZ

FEBRUARY 8, 2021

Channable helps sell, advertise, market, and manage users’ retail products via tools that include product feed management, PPC automation and retail marketplace integration. Product data feed management : Channable optimizes and organizes data feed management through automation. Here’s a closer look at how each feature works.

Paid Search Agency 116

Paid Search Agency Work Management Marketing Management Automation 116

Marketing Insider Group

MARCH 4, 2024

On one hand, they want to learn about new products and services. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond. study , contextual advertising around the world is expected to rise to $335.1 billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Outbrain

DECEMBER 28, 2020

Our new in-article product suite, Native Awareness+ , is not yet available in all markets, but the first campaigns already prove that it is meeting the high expectations of the industry: combining the best of display, social, and native ads in one product. Samsung Case Study. Red Bull Case Study.

Case Studies 29

Case Studies Case Study Studies Best Practices 29

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. More specifically, they did the study twice to ensure its validity. Then they have to play catchup.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” Think about it: these are the people you dream of sharing your content, announcing your news, talking about your brand and reviewing your products.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. Sponsoring a planned, upcoming study increases your visibility and helps your company or firm be seen as a stronger thought leader—depending on the topic and the reputation of the research provider.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Webbiquity

APRIL 11, 2023

While AI still won’t take your marketing job , it can help you be more productive. For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you. What Exactly Is AI for Content?

Marketing AI 310

Marketing AI Curation Content SERP 310

Content4Demand

FEBRUARY 7, 2020

The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses. He also noted that the exhibit floor will showcase some of the hottest areas in B2B technology, including performance marketing, chat, lifecycle marketing, product utilization and ABM.

Case Study 54

Case Study Case Studies Studies Work Management 54

DivvyHQ

OCTOBER 4, 2018

Global tech company Stackify publishes about 20 blog posts, case studies and articles each month from a variety of internal and external writers. Publishing a high volume of articles using a lot of different writers is hard, especially if you want to do it the right way. The Big Picture.

Case Study 41

Case Study Case Studies Studies Work Management 41

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. The middle of the funnel may include calculators, tools, and case studies. Articles can absolutely be the first touchpoint with a prospect.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Marketing Insider Group

JANUARY 13, 2021

They pay attention to reviews and articles about your company that you didn’t create. A new study found that a majority of business executives agree that SEO does impact brand perception. What you’ll do to minimize or eliminate these articles. Here’s why. Simply put, buyers care about your reputation.

Marketing Management 334

Marketing Management Content Marketing Planning Content 334

Marketing Insider Group

SEPTEMBER 28, 2020

60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. As well as written content, there’s a separate section for videos and a podcast exploring some of the ideas discussed in articles in a conversational audio format. DivvyHQ Blog.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 90

Examples Product Work Management Marketing Management 90