Vision Edge Marketing
MARCH 23, 2021
One key category of measures, productivity measures, provide insight on how to improve performance. We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. R&D produces new products. Measurement. Competitiveness.
NuSpark Consulting
MARCH 24, 2019
The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. How White Papers Work.
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Martech
JANUARY 30, 2023
Turns out that good AI chat is as much a conundrum to the marketing world as it is to the education world where teachers need to determine if students are writing their own papers. Just for fun, I asked ChatGPT to write me an article for martech about how digital marketers should use ChatGPT. Get MarTech! In your inbox.
Biznology
OCTOBER 11, 2017
Convert articles and blog posts to video. The same is true for articles like research reports and white papers. This was pointed out to us by a client for whom we’ve converted articles into videos: published articles have already been blessed by the appropriate authorities. Easier than product videos.
Heinz Marketing
AUGUST 13, 2022
She describes it as “the complete process a buyer will go through, starting with an initial awareness of your brand, to the evaluation of your products and services, to finally deciding to make a purchase with you” Then, Snyder offers a more detailed breakdown of the journey and how to capitalize on each step.
Buffer
SEPTEMBER 8, 2022
In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.
Launch Marketing
AUGUST 25, 2021
A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product.
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