Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Let me know if there are aspects of that topic that still need coverage or haven't been explained well by existing articles.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. The middle of the funnel may include calculators, tools, and case studies. Articles can absolutely be the first touchpoint with a prospect.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. Sponsoring a planned, upcoming study increases your visibility and helps your company or firm be seen as a stronger thought leader—depending on the topic and the reputation of the research provider.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Relationship Building B2B relationships are built on trust and delivery of quality products or services.

Work Management 218

Work Management Marketing Management B2B Marketing B2B 218

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. Play at least 50% of a product video. And who can blame them?

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

Trade Press Services Newsletter

SEPTEMBER 7, 2023

The content gives readers insight into your company and your products or services. Include relevant and recent press releases about newsworthy aspects of your business, personal achievements, new products or services, partnerships, etc. Include PDFs or clippings of any published articles about you or your company. Fact sheet.

Press 130

Press Personalization Brand Identity Branding 130

WriteSpark

APRIL 18, 2018

The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The lesson for technology marketers from this group is that for technical products, like insurance, the "devil is truly in the details." The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The lesson for technology marketers from this group is that for technical products, like insurance, the "devil is truly in the details." The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

Tiecas

MAY 17, 2024

For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. Plant Managers: Focused on efficiency, productivity gains, and cost savings. What do they value most in a product or service provider? What are their top priorities and goals?

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides.

Top of Funnel 78

Top of Funnel Trends B2B Thought Leadership Buyer Personas 78

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. ” Relegate all video to the top-of-the-funnel?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 103

B2B Marketing Examples Content Marketing B2B 103

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Content Creation.

Marketing Automation Services 315

Marketing Automation Services Marketing Budget Paid Search Agency Service 315

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. And you make your article longer. As a result, “SEO content” has become a synonym with pumping out repetitive, curated articles that add nothing new to the conversation.

Top of Funnel 216

Top of Funnel SEO Brand Identity Branding 216

SmartBug Media

APRIL 24, 2023

Have you ever stopped to think that Kleenex is actually a brand and not a product? The product itself is more broadly called facial tissue, yet many Americans opt to say Kleenex. This is a perfect example of a company building such strong brand awareness that its name is synonymous with the product it sells.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Most business owners start outsourcing their content by hiring writers or try to do it by themselves.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. And don’t just keep case studies hidden.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Marketing Insider Group

JANUARY 27, 2020

Who is most likely to buy your products and services? Just have them on hand when you begin content production. February: Find Economical Content Production Tools and Start Posting. February: Find Economical Content Production Tools and Start Posting. What keeps them up at night? worry monsters? If so, jot them down.

Startups 330

Startups Marketing & Strategy Marketing Strategy Content Marketing 330

Zoominfo

AUGUST 5, 2021

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Equip Your Reps with Knowledge.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Porch Group Media

JULY 15, 2021

According to new research by Sprout Social , one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. Approximately one in three (34%) use social media to learn about or discover new products, services or brands.

Social Media 71

Social Media Product Media Marketing Budget 71

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 78

Marketing Management Vendors Studies Top of Funnel 78

BOP Design

MARCH 22, 2021

True thought leadership articles and blog posts educate and provide helpful information for professionals in a certain industry or position. These types of content pieces can be grouped into a broad category that includes white papers, e-books, guides, case studies, use cases, industry studies, etc.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Hinge Marketing

JUNE 14, 2021

The second use of premium content is as a paid product offering. In this article, we will be focusing primarily on the use of premium content in the context of thought leadership and content marketing. Research and survey reports are widely used in both content marketing and premium product applications. E-books/Books.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

SmartBug Media

MAY 8, 2023

The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

DECEMBER 21, 2021

Retain current customers by providing information that demonstrates your brand’s value and the benefits of your products/services. Sure, it’s easy to say to your team, “ Let’s write engaging content,” but probably harder to actually put pen to paper or finger to keypad. contentmarketing Click To Tweet. 4x more social shares.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

ClearVoice

FEBRUARY 3, 2021

Case studies. Research papers. White papers. They can be as short as a long-form article — or as long as an actual tactile book. Popular use-case examples for ebooks. They can be created from… Blogs. Catalogues. Presentations. Anything where expertise can translate into content.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Martech

MAY 1, 2023

In this article, we’ll look at: What misconceptions are holding email marketers back. Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. Let’s say someone viewed a product page on your site for sliced cheese.

Ideal Customer Profiles 104

Ideal Customer Profiles Case Study Case Studies Opt-out 104

Martech

MAY 3, 2023

This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy.

Top of Funnel 91

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 91

Martech

OCTOBER 13, 2023

He pointed to a GroupM mid-year study that found DOOH growing 26% annually. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. The study found that 64% of U.S. The $13 billion global market represents 37% of all out-of-home.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. Although the consumer has decided on a solution by this stage, they have yet to decide on a product or service or the vendor that they will purchase from.

Vendors 109

Vendors Lead Ranking Case Studies Custom Publishing 109