The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Hubspot

MARCH 20, 2018

There are several important decisions you need to make when bringing your content to an international audience. Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. For example, a U.K.

SEO 99

SEO Marketing Websites Optimization Domain 99

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. AMP enables content to load near-instantaneously by removing JavaScript from the page. And, in part, to compete with Apple News and Facebook Instant Articles.). clickthrough rate.

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

APRIL 23, 2018

Website audits usually evaluate a site not only for its content, but also for its technical performance. throughout the content of your website. As you can see, assessing both the content and technical aspects of your website will open up opportunities to drastically improve the traffic and conversions your website generates.

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. For instance, say someone read your article on cheese making.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. This makes it easy for recipients to identify that the email is coming from, say, the marketing section of HubSpot''s blog.

Optimization 28

Optimization Clickthrough Hubspot Template 28

PureB2B

FEBRUARY 6, 2018

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. Create Quality Content More Frequently.

Lead Generation 62

Lead Generation Marketing AI Lead Ranking Lead Scoring 62

Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. The average clickthrough rate of display ads is 0.1%.

Stats 28

Stats Display Banner Ads Advertisements 28

Hubspot

AUGUST 25, 2014

In April 2014 , they cracked down on like-baiting, frequently circulated content, and spammy links. Here''s what a link post looks like: Post by HubSpot. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot. Photo posts with the URL in the caption don''t display that information.

Facebook 28

Facebook Clickthrough Click Rate Display 28

Hubspot

FEBRUARY 25, 2014

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Try to guess which of these two CTAs had the highest clickthrough rate. However, readers don''t always reach the end of an article they''re reading.

Conversion Rate 28

Conversion Rate Clickthrough Conversion Click Rate 28

Hubspot

OCTOBER 17, 2013

While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst -- never mind your spam rates. All the hard work you put in curating content and designing the newsletter all go down the drain when people won''t even open the email in the first place.

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

MARCH 17, 2014

By now, you''ve probably heard about the importance of visual content. Social networks are displaying images more prominently in their feeds, and visual content tends to generate much more engagement than text-based content. To get you started, HubSpot has some free stock photos available for download here , here , and here !

Clickthrough 28

Clickthrough Copyright High Quality Lead Hubspot 28

Hubspot

JUNE 1, 2015

Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer. Evergreen content is content that stands the test of time.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

APRIL 7, 2014

Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. This isn''t only a problem with your repeat visitors, either -- since so many blogs implement this tactic, even your new visitors are ignoring your "additional content" or "recommended next steps.". Oh, the horror.)

CTR 28

CTR Landing Pages Click Rate Clickthrough 28

Hubspot

APRIL 29, 2014

As your offer library grows, you''ll have less trouble finding CTAs to match your content. But if your offer library is growing, chances are your content strategy is more sophisticated, too -- which means you''re writing about more specific, niche subject matters. You''re not updating your design. We''ve had this gray design for a bit.

RFP 28

RFP Clickthrough Planning Blogger 28

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion. Content Coverage.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Changes to content often impact this, so if you look at it on the page level, it's very useful! . Email open and clickthrough rates. New backlinks.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

OCTOBER 2, 2015

What are these ubiquitous rulers of the internet content world? List posts or listicles are articles that are organized around a numbered list. 11 Great Landing Page Examples You'll Want to Copy ( HubSpot ). List posts are a fixture of content marketing. If you want to stop reading this article at this point, fine.

Dwell 28

Dwell Clickthrough Case Studies Domain 28

Hubspot

SEPTEMBER 11, 2013

This article originally appeared on LinkedIn Today. You write an article. Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. More on some of the other influencers later in the article; first some background.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Step 2: Create a Blog Subscription Landing Page.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

NOVEMBER 22, 2014

To read more content like this, subscribe to Sales. Google “business email mistakes” and you’ll find endless articles and resources. There’s been a number of studies that show sending emails from an actual person increases both the open and clickthrough rates. To read more content like it, subscribe to Sales.

Clickthrough 28

Clickthrough CTR Open Rate Lead Nurturing 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Let's walk through a few of the guidelines from HubSpot's research and then some tips on how to test and customize each lesson for your company's specific social strategy. Don't crowd your content. The General Guideline.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Hubspot

AUGUST 24, 2016

seconds -- as short as that of a goldfish -- today's marketers are tasked with creating content that's engaging enough to appeal to distracted consumers. This is largely due to the fact that Snapchat content is inherently time-bound: Snapchat Stories disappear after just 24 hours. With the average attention span dipping to just 8.25

Press 28

Press Custom Publishing Social Media Clickthrough 28

Hubspot

MAY 6, 2014

Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends. Tailoring this content to those that know the area or the state will make them feel special and connected to the school close to them. Higher email relevance. International.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Hubspot

APRIL 10, 2013

I say unfortunately , because it’s the key to improving the very foundation of SEO campaigns, while driving content strategies that yield better conversion rates, clicks, leads, and sales. However, user intent is one of the most important metrics that should inform the direction of your content strategy.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

The Effective Marketer

JULY 12, 2009

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Hubspot

OCTOBER 27, 2016

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

APRIL 21, 2014

If you''re a HubSpot customer, you can use HubSpot''s Source''s report to help you get this insight. As your company creates more content to generate more awareness, you should see an uptick in your search engine rankings for keywords that are important to you. Look at how that number is changing month-over-month.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

JANUARY 14, 2013

That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? 3) SEO Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 22, 2013

The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. I mean, lovable marketing is all about delighting prospects, and setting the right people up with the right content at the right time. That's right, they run an automated email opt-out campaign.

Opt-out 28

Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

MAY 28, 2015

Quality content? These all play their parts, but there’s far more to consider in designing your site; so let’s talk about content best practices, inbound marketing, analytics, and making a profit. Quality Content: The Present and Future of Increasing Online Ad Revenue for Publishers. Reputation?

Advertisements 28

Advertisements Advertising Marketing Websites Design 28

Hubspot

DECEMBER 10, 2013

It''s a kind of experiment that shows two different versions of one piece of content (such as a landing page, email, or call-to-action) to two similarly sized audiences to see which one performs better. Check out this article for some small, quick wins and this post from KISSmetrics for advice on running larger A/B tests.

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). I just can't win.".

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

SEPTEMBER 10, 2014

The downside of the information- or curiosity-gap theory is that it can degrade credibility if the content doesn''t deliver on what the headline promises. If a headline does not immediately establish integrity, then the content is less likely to be trusted. Are they okay for some sites or articles? Do clickbait headlines work?

Clickthrough 28

Clickthrough Traffic Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 17, 2012

According to the Aberdeen Group , personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Liking the content, they come back to see what else your company has to offer. As a result, dynamic content creates an experience that is tailored specifically to the user. A Smart Content Generator.

Sales Qualified Leads 28

Sales Qualified Leads Personalization Top of Funnel Work Management 28