SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. Blog copy should be as original as possible. An organization that emphasizes its authority shouldn’t be wishy-washy with its blog articles. This is another best practice writers often overlook.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Biznology

MAY 15, 2020

I have included two HBR articles below that describe job crafting at both the individual and team levels. If you are interested to learn more about this topic or see a copy of my presentation, please feel free to reach out. ” Blog Posts (excerpt below with links to the full post). Totally nerdy and totally fascinating.

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104

Webbiquity

OCTOBER 21, 2022

Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. This means that the article or blog post a writer develops should not sound robotic or spun.

Copywriting 335

Copywriting Rules SEO Lead Scoring 335

Webbiquity

FEBRUARY 15, 2017

Content is king, and blogs often make the best castles. These five tips can help you more dependably write outstanding content for your blog. A great way to do this is to create an outline of the paragraphs in your article before you start writing it. Where applicable, present content in a list format or use bullet points.

Tips 240

Tips Lead Scoring Lead Ranking Statistics 240

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Biznology

DECEMBER 13, 2019

This week’s edition has multiple articles and Ted Talks on the power and benefit of continuous learning and development, regardless of the stage of your career. Blog Posts. ” Seth’s Blog. I’m lucky enough to say, at least for the present moment, that that is my life. WNYC Studios. The growing crops.

Curation 106

Curation Youtube Act-On Consulting 106

ClearVoice

JUNE 10, 2020

What can you learn from ~25 million bylined articles? In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length. The results?

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? Despite a few eulogies written about it, a guest blogging strategy continues to offer benefits any subject matter expert wants: Raising your profile as a thought leader.

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Envy

JUNE 29, 2022

And while the advantages of AI vs. the disadvantages of AI debate rages on, that is not the purpose of this blog. And a great way to do this is through following the best AI blogs. But distinguishing the good AI blogs from the bad can be a real challenge. AWS Machine Learning Blog. Machine Learning Mastery.

Marketing AI 118

Marketing AI Amazon Lead Ranking Inbound Marketing 118

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. Or, in dad joke form: The past, present, and future walked into a bar.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Biznology

APRIL 3, 2020

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. As always, happy reading and listening!

Thought Leadership 104

Thought Leadership Consulting Work Management Lead Ranking 104

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Blogs 4.1 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. It’s not about delivering a buttoned-up, formal presentation, it’s telling an impossible-to-ignore story. Most companies and presenters love to talk about themselves.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Webbiquity

MARCH 26, 2024

SEO articles that say you need 1,500 to 3,000 words on a page to rank. Even if someone actually wanted to read your 500-word email message or 2,000-word blog post (and they don’t), they probably wouldn’t have time. The post Book Review: Smart Brevity appeared first on B2B Marketing Blog | Webbiquity.

Newsletter 172

Newsletter Blogger PR Paper 172

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content. Speed to market.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

NuSpark Consulting

JULY 7, 2017

But let’s suppose you’re already churning out blogs, e-books, videos and more. How Guest Blogging Extends Your Audience and Boosts Your SEO. There is an answer — guest blogging — writing and publishing content on other organization’s blogs. So guest blogging is all about audience and search engine optimization (SEO).

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. This step is crucial because it will help you determine the best way to present your information and ensure that your story is engaging and accessible.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Outreach

DECEMBER 26, 2018

If you're reading this now, you are probably regularly (or at least dabble in) reading the Outreach blog to stay up to date on product news, the latest best practices, and what's going on in the space in general. Without further ado, here are the 10 Outreach blog posts with the most views in 2018! From President's Club to Chronic Pain.

Cold Calling 77

Cold Calling Outreach Open Rate Work Management 77

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Trends.

Tips 84

Tips CMS Development Blogger AIO 84

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. But, for some reason, the content just isn’t being found organically.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

ClearVoice

JUNE 14, 2022

Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post? News study-based blogs, where you write your piece on the most current research. But what about B2B articles?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Biznology

JANUARY 26, 2016

The beginning of the year is often a best of time in the blogging world. The past, present, and future of content marketing- in 500 words. The post 10 content marketing articles you missed appeared first on Biznology. So, this week, we’re doing the equivalent of putting on a movie in class. Like this post?

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Marketing Insider Group

NOVEMBER 12, 2014

And now I’m seeing almost as much traffic and engagement there than I receive on my blog. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. I started publishing on Slideshare in July of 2010. Dr. Fou is a content machine.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

ClearVoice

JUNE 7, 2021

Writing for a blog isn’t the same as other types of writing. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Good blog posts should be persuasive, well-written, properly formatted, and adequately sourced.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? After all, blogging isn’t necessarily expected to drive leads and sales in a linear fashion.

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. We hope you stick around and find inspiration in our November blog post picks. Key Takeaways.

Marketing Attribution 113

Marketing Attribution B2B Zoominfo B2B Sales 113

RebelMouse

JULY 19, 2022

This article was originally posted on the Chartbeat blog. In the undertaking of this study, Chartbeat’s data scientists analyzed millions of articles of 10,000 words or fewer that were published between January 2019 and April 2022. More on those findings below. Average Engaged Time Increases With Word Count, up to a Point.

Optimization 52

Optimization Advertising Benchmark Loyalty Viral Marketing 52

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads. I’ve lightly edited our exchange.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Marketing Craftmanship

AUGUST 29, 2017

All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if the goal of a blog and other forms of content marketing is to generate new business. With a few seconds to grab a potential reader’s attention, headlines are the most critical element of a blog post.

Ideal Customer Profiles 100

Ideal Customer Profiles Opinions Linkedin ROI 100

Stevens & Tate

FEBRUARY 15, 2022

The history of blogging is an interesting one. For a while, the purpose of a blog was entirely personal. People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool.

Online Marketing 100

Online Marketing Planning Lead Scoring Lead Ranking 100

SmartBug Media

JULY 2, 2021

Your organization is already producing blog articles on a consistent basis. Chances are that you know the benefits of blogging and the impact it can have on your organization’s website traffic growth over time. Simple tweaks might be all you need to get your blog over the hump to becoming a key traffic and lead driver.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Marketing Insider Group

AUGUST 15, 2023

Updating and republishing outdated blog posts with new information and images can increase organic traffic by as much as 106%. When a website regularly publishes new articles, modifies existing ones, or adds new resources, it signals to search engines that the site is active and current. Add new information.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Spiralytics

JANUARY 25, 2023

Usually, the problem is not about the content you present, but how you present it. There could be several reasons why your campaign didn’t end up how you planned , but one of the main culprits of underperforming content is poor blog user experience. Well, we have some good news for you! But watch out!

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Martech

MARCH 7, 2024

Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. The major themes of B2BMX 2024 Artificial intelligence was everywhere AI was everywhere — the vendors in the exhibit areas, the presentations and in conversation. We’ve long known that bots are a nuisance on blogs, etc.,

Marketing AI 115

Marketing AI Work Management Marketing Management Vendors 115