Anything Goes Marketing

OCTOBER 2, 2006

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. Blogs of course silly rabbit! If they get really inspired (which they may), you may even see a few comments from them on your blog. Are you sick of only reading articles about what a VP has to say?

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Anything Goes Marketing

SEPTEMBER 9, 2006

There is a great article on tips to bump up and improve your blog traffic on SEOmoz.org called " 21 Tactics to Increase Blog Traffic ". They mention that Ask.com's blog search is good to use to search for blogs of interest Don't add comments until you build up enough traffic Watch what you submit to Digg and Reddit.

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Traffic Digg Tips Domain 100

Anything Goes Marketing

JULY 27, 2006

At least it will generate a few comments. :) However, this is not what the blogging community wants to hear about. This type of mentality is what really pissed me off when I found Nike's Basketball blog. A follow up article demonstrating the ROI success of a clean database would be another great approach. BUY NOW !".

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Anything Goes Marketing

JULY 20, 2006

If you just started a regular "I want to tell you about myself" blog or a corporate business blog, check out this article on BusinessBlogWire that tells you which sites to submit your blog to in order to improve your search rankings. Technorati tags: business blog , Technorati Thanks Easton!

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Tagging Business Blogging Order Tips 100

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. 10 ways to increase blog conversions Write compelling and informative content.

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Anything Goes Marketing

SEPTEMBER 6, 2006

You may be saying to yourself, what should I blog about today? You would be surprised (perhaps shocked) at all of the great content that you already have on your blog that you can reuse. Here are some tips on recycling your blog content: Come up with a topic and then search your blog and see what posts already exist.

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Anything Goes Marketing

APRIL 10, 2006

After reading a good article on how to attract people to your blog , I thought I would do the opposite as this seems to be working for me! Here are my top 10 ways to lose traffic on your blog in 10 days: Don't add any new content. Let your blog just "chill". Don't add any comments on any other blogs, ever!

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Anything Goes Marketing

MAY 14, 2006

Looking for some quick tips to improve your blog SEO rankings ? Check out this article from Marketing Profs called 10 Tips to Help Your Blog Soar in the Search Engines. TrackBack URL for this entry Technorati tags: marketing profs , SEO , Blog SEO I wasn't aware of some of these so I will definitly try some of them out.

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Tips Tagging SEO Search Marketing 100

Anything Goes Marketing

APRIL 23, 2007

User Generated Mania : USA Today allows its community members to leave your own comments on actual articles. The success of this is clearly evident with close to 1000 comments left for article that covered the tragic shooting at Virginia Tech. They have The Weather Guys , American Idol chatter , and a sports blog.

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Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). For those that are thinking "email is email - how can it change?", keep reading.

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Anything Goes Marketing

FEBRUARY 13, 2008

Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week. Thanks BtoB Magazine!

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Bulldog Solutions BtoB Eloqua RSS 100

Anything Goes Marketing

MAY 26, 2007

You allow people to comment on your newsletter articles. A while back I wrote about the concept of a " blogletter " that combines a newsletter and a blog. In fact, many newsletters will display the number of comments that an article has right in the email (you can see the example I provided from the Globe & Mail )!

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Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. You can find many other blog posts out there on that subject. Post links from your email newsletter articles on Twitter. Link to a form landing page from your company Twitter account.

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Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

DECEMBER 12, 2006

You may like to monitor your site traffic to see which keywords and referrers are bringing traffic to your blog or who is on your blog right now (hey - I see that you're reading this and I thank you from the bottom of my keyboard). It's also cool to see which countries are reading your blog.

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Anything Goes Marketing

MAY 1, 2007

continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0.

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Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

AUGUST 28, 2006

Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page. Blogs don't really need a contact us page as it's easy enough to leave you a comment (or at least it should be) but it would be interesting to add some sort of feedback form.

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Anything Goes Marketing

JULY 24, 2006

As part of my goal to get "down" with the social networks, I thought I would sign up for the service Digg and even submit a few of my blog posts. It's a repository of informatuion in which you can submit articles and posts that you find. Diggers" read these articles and rate them.

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Digg Social Networks Blogger Statistics 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Update: Found an article on ClickZ regarding integrated marketing campaigns using direct mail and email. Sounds difficult eh?

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Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). You should even consider creating a blog and reposting your newsletter articles on it. I would recommend to post in on your website and even create an RSS feed.

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Anything Goes Marketing

AUGUST 24, 2006

I read a few articles that have clearly demonstrated this concept for B2B purchases. Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. Makes sense eh?

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Anything Goes Marketing

JANUARY 27, 2008

How to Target the "Inactives" in Your Database Wendy Roth explains in her article 6 tips to win back inactive subscribers suggests targeting those people that have not responded to your emails in the last 6 months. I think that there are some interesting articles that may be interested in." Hope the tips helped!

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

AUGUST 26, 2006

You can apply this to your blog as well as Problogger recently demonstrated the successfulness of lists. This is something that I had talked to earlier in my post " Linking Blogs and Newsletters Together ". This is something that I had talked to earlier in my post " Linking Blogs and Newsletters Together ".

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Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Remember, you can also slightly alter the content of your newsletter for your different segments that you're targeting - that's a whole blog post on its own. Tags: email marketing business blog newsletters.

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Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

NOVEMBER 19, 2006

Al DiGuido is his ClickZ article " The Power of "Thank You " explains that in today's world of technology, there is no reason that you shouldn't be thanking your customers. For all of us bloggers it's imperative that we thank all of those people out there that have either left a comment on your blog or linked to your blog.

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Anything Goes Marketing

APRIL 3, 2006

Great article but then at the end I realized that the site had changed! Anne is very classy in her next email, she sent out an article that explained that she really didn't know why. PS - She claims she has a blog yet I can't leave a comment so this isn't a real blog in my books.

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Anything Goes Marketing

JUNE 15, 2006

Here are some good tips from a recent article written on Search Engine Watch Leave content outside of your private subscription area. To find out which words resonate with people, check out this article called " What People Search for " Use Alt tags for your images. PS - You may have noticed the lack of blog posts.

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Tagging SEO Tips Creativity 100

Anything Goes Marketing

APRIL 5, 2006

When I read B2B's article that claimed that Go Daddy's (a web domain company) recent success was due to their CEO's Blog , I thought it was BS becuase I think we all know about that famous 2005 Super Bowl commercial.

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Anything Goes Marketing

NOVEMBER 29, 2006

Arguably the whole concept of comments on a blog make blogs authentic and entertaining. On many blogs, a web visitor may find a post with some rich interaction between the original author and some commenters. How can businesses capture the excitement of blogs? This is an easy answer - place these videos on a blog.

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Anything Goes Marketing

FEBRUARY 12, 2007

Old Spice continues this "experience" theme with a blog written by a number of so called experts. Old Spice: Blogs at Their Best Here's what I liked about this blog: It's a real blog because I could leave a comment which made me happy. Old Spice is taking some blogging risks! There are articles. It's simple.

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Anything Goes Marketing

JULY 4, 2010

Between taking a nice vacation, recovering from the vacation and then work travel, the ‘old blog was collecting some dust. Last week I had a unique experience when I clicked on an article from an email they sent me. Hi everyone.

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Anything Goes Marketing

MAY 3, 2006

I think it's been a great month and I've enjoyed blogging on a consistent basis. My blog has evolved from a storage place to stash good articles that I find into a place that I can really voice my opinions on marketing. Favourite post so far: It's by far " How to lose traffic on your blog in 10 days ". It sucks ass.

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Anything Goes Marketing

SEPTEMBER 9, 2006

Here is an article that I've come across on email deliverability from B2B Online called : How can I optimize deliverability as anti-spam solutions become the norm? Another article I found on IMedia on permission based email and what is considered a violation of CAN-SPAM called " How to Spam-Proof Your Marketing Message " is worth a read.

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Anything Goes Marketing

MAY 3, 2006

Herre's a good article on Click Z about how to create a good " consumer-generated media " campaign. Have look atthe article and find out how to spread the word about your business by using your customers. What is a CGM? How can you turn these people into advocates and help the spread the message about the great work you are doing?

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Anything Goes Marketing

OCTOBER 23, 2006

Consider Combining Email Newsletters and Blogs = A Blogletter How can you take your email newsletters to the next level to maximize their SEO effectiveness? Why combine it with your email newsletter with your blog of course! Blogs are highly optimized for search engines as they are updated frequently and built with well formatted code.

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Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

AUGUST 1, 2006

that allows you to more easily submit articls and posts to all of the major social network repositories. Technorati tags: social networking , social networks , social bookmarks , digg , del.icio.us , bookmarkit , backlinks , blog tools I found this new tool over at Bookmark it! Bookmark It! you only need one link to bookmarkit.org.

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Social Networks Digg Tools Blogger 100

Anything Goes Marketing

OCTOBER 3, 2006

Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. If you're driving paid ads to blogs (interesting idea): Using Blogs as a Lead Generation Tool Sealing the Deal: Your Landing Page Why B2B websites fail. What do you do? What is Your Strategy?

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Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

DECEMBER 9, 2007

How to Incorporate Video and Email In a recent article on ClickZ called Testing, Testing, Testing. This can be used in an email, blog, main website etc. Tags: video email marketing business blog youtube. The bottom line here is that video has come a long way. CEO video messages to customers, prospects and employees.

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Bulldog Solutions Tactics Video Marketing Youtube 100