Buzz Marketing for Technology

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Personal anticipated information need

Buzz Marketing for Technology

Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. Personal information collections. Author index |. Subject index |. Harry Bruce. Background.

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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do?

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

These applications of social media analytics only scratch the surface though. Social data can be a unifying thread of information that supports decision-making at every stage of product development – discovering a new product idea, building a business case for it, developing the product, testing and validation, launch, and post-launch review.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. In all cases, the goal is to attract and retain both new and returning customers.

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Using Insights to Tame the Strategic Planning Beast

Buzz Marketing for Technology

Fortunately, for those who are really interested in this kind of consumer centric planning strategy, there is a detailed and highly informative new ebook I ran across from the people at Insights In Marketing which is packed with practical advice. Here is an overview of that advice. Strategic Planning in a Nutshell.

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