Moz

JANUARY 14, 2020

The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart. If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Convert

JANUARY 17, 2024

An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Moreover, there were several studies that found a strong correlation between ranking in the top 10 and being surfaced by Google’s AI snapshots. Up your analytics and conversion monitoring game.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

KoMarketing Associates

APRIL 20, 2017

This can found by digging into your analytics a little bit and comparing your year over year data. These optimization elements all correlate with one another and are needed to enhance overall mobile SEO. Set Up Mobile Analytics and SERP Performance Tracking. Make Sure It’s Worth The Effort. Frankly, you can’t.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

Conductor

SEPTEMBER 9, 2021

From new AI-driven copy recommendations in Content Guidance to new ways of customizing your reporting and analytics dashboards, read on to learn more about how Conductor is helping bring your content marketing into focus. AI Copy Recommendations that make your content shine. That’s where Custom Annotations comes in. But that’s not all!

Features 59

Features SERP Correlation Content 59

ClearVoice

MARCH 31, 2023

AI systems examine large amounts of data for patterns or correlations. Then these systems make tasks based on those analytics. If Google catches your AI-generated content, they’ll penalize your content, which lowers your SERP rankings. The answer is yes. Google says AI-generated content violates Google guidelines.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Valasys

AUGUST 10, 2023

The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. Updating old content or republishing it with new information means it has a higher chance of showing up on SERPs. Update Your Multimedia This correlates with the last point.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Moz

OCTOBER 10, 2018

Earlier this year, for example, we embarked on a study to understand how SERP features impact click-through rates (CTR). For example, here's the average organic (SERPs with no features) curve from that study. Now, let's look at SERPs with Knowledge Cards (AKA "answer boxes" – Knowledge Graph entities with no organic link).

Stats 49

Stats SEO SERP CTR 49

seo.co

MARCH 18, 2021

This data is easily accessible by tools like Google Analytics and is an easy way to see an estimate of the traffic to your site given the keywords you are trying to rank for. At one time this was the go-to metric for determining site traffic as search volume can be directly correlated to site visits in a sense.

Click Rate 98

Click Rate Keywords User-Generated Content Acquisitions 98

Hubspot

JANUARY 4, 2021

Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it's worth noting that no search engine is an open book. If a user stays on a page for a long time before bouncing back to the SERP, then that page is likely more valuable than others. Video Content.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. In this post, I’m going to share an internal search results workflow I’ve developed over the years from my analytics and SEO days that will help speed up your research into areas your CRO program should focus on. Meet Screaming Frog.

SEO 80

SEO Keywords Intent Analytics 80

Conductor

JUNE 4, 2020

There is a strong correlation between social engagement and Google Discover, especially in the U.S. #7 It’s important to use custom reports in Google Analytics, particularly the “Next Page Flow” to see where users land and where they go after that. #8 Target keywords that already have answer boxes in their SERPs.

SEO 64

SEO Tips SERP Forrester 64

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Moz

OCTOBER 18, 2020

For example, in this article , I detailed the difference between the family lawyer category and the divorce lawyer category, and which keywords they correlate to. Do your observations and analytics data indicate that this concept is still correct? Blake Denman: Home Services. HVAC company? Phil Rozek: Health and Wellness Services.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

KoMarketing Associates

MARCH 3, 2015

While it’s certainly not the only tracking mechanism available, most campaigns will greatly benefit from including AdWords conversion tracking as well as goal development through Google Analytics. AdWords conversion actions should be generated for each major event you’re tracking through campaign’s efforts.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Circle Studio

MARCH 21, 2019

To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic. If your blog is a completely separate, standalone site, then it’s as simple as adding the Google Analytics tracking code to the site. One way is to set up a separate “view” in Google Analytics with a filter. First, set up filters.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Related: How to Get the Most Out of Your Marketing Analytics. Getting a leg up on analytics will enable brands to meet buyers through any point in the customer journey.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Conductor

MARCH 24, 2020

You can also create Categories and use Keyword Performance or Category Comparison to see if shifts in demand have any ties to changes in visibility over time as well: Do these surges correlate with recent events, or is something else driving demand? Are there any irregular shifts in rankings? Why does this matter?

SEO 49

SEO Enterprise Management Correlation Comparison 49

Directive Agency

MARCH 26, 2019

If you don’t have a system to track your opportunities within the channel it came from, we’d love to chat with you and introduce you to our closed-loop analytics system. Keywords in the top five on the search engine results page (SERP). This way, the whole organization can appreciate the value you create. Referring domains.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

seo.co

MAY 2, 2021

It provides the most highly correlated metrics according to the current Google rankings. Track the SERPs. It will help in improving your ranking on the SERPs. Use these right to create comprehensive backlinking campaigns, keep an eye on them with powerful analytics and enjoy the added traffic and prestige this brings you.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Moz

AUGUST 7, 2019

We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Conductor

JANUARY 19, 2022

Backlinko’s research has also confirmed a correlation between tag keyword matches and YouTube rankings. YouTube Studio has a YouTube analytics tool that can reveal potential keywords for YouTube tags. Use YouTube Analytics to track performance. The same practice applies to YouTube tags. Aim for accuracy and relevancy.

Tagging 52

Tagging Youtube SEO Optimization 52

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. In many cases, your screen can also be covered with a Google Shopping ad. Some are gold.

Case Studies 73

Case Studies Case Study Studies SEO 73

seo.co

APRIL 1, 2021

Beyond the SERP, map and business listings help potential patients when they are trying to find your particular practice or are searching through listed doctors rather than just clicking on websites. There is a direct correlation to posting frequency and the number of leads and sales.

SEO 76

SEO Advertising Agencies Marketing & Strategy Marketing Strategy 76

Terminus

AUGUST 21, 2017

In fact, every day I fight my SEO instincts to log in into my ranking tracking software and view my rankings as if there’s a direct correlation between ranking and revenue. Take a look at the average click-through rate (CTR) of a search engine results page (SERP) today: If you are a B2B marketer reporting on rankings, this should worry you.

Lead Scoring 25

Lead Scoring Lead Ranking Sales Qualified Leads High Quality Lead 25

Directive Agency

DECEMBER 13, 2018

Google Correlate. Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Track Metrics with Google Analytics. Another cool feature available in Google Analytics is the conversion tracker.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Valasys

AUGUST 19, 2019

Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs). & SpyFu allows marketers to research which keywords are being played around by their competitors to rank for the SERPs & how many clicks they are being able to generate. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

QuanticMind

MAY 23, 2019

SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. Consider impressions and click-through rates.

PPC 40

PPC Advertisements Advertising SEM 40

Moz

OCTOBER 15, 2018

There were two reasons for this: one, no one expected to have to click on tabs for discovery; and two (and most importantly), only the first page of content was being linked to in the SERPs. SERP analysis from Keyword Explorer This is what it looks like in the organic results — the answer is there for all to see.

Organization 50

Organization FAQ Keywords SERP 50

Hubspot

MARCH 13, 2015

One of the hardest questions thrown at Rand in this AMA had to do with how to report content successes and correlate them to overall revenue performance. Rand uses The One Metric as a one-stop gauge for metrics like bounce rate, downloads, time on site, conversions, social shares, links, SERPs rankings, etc.

Practices 28

Practices Lead Scoring Lead Ranking Buyer Personas 28

SnapApp

APRIL 4, 2018

While correlation does not always equal causation, the connection isn't hard to argue. Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Tracking methods used – Google Ad Words/Analytics, Facebook Business Manager, Conductor. 5: Opportunities.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Circle Studio

OCTOBER 27, 2022

In a recent article, SERP optimization specialist Jason Barnard proposes that search engines such as Google and Bing take the individual ranking factors of a page (topicality, quality, speed, freshness, etc.) and combine them into a “bid,” or combined score, that is then used to rank individual pages in search engine results pages (SERPs).

Lead Scoring 60

Lead Scoring Lead Ranking Keywords SEO 60

seo.co

MAY 16, 2021

Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign. In general, Google Analytics can tell you which marketing channels will serve you best and which to avoid. The SEO-specific insights you’ll get from Google Analytics include: Your monthly search traffic.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Optinmonster

MARCH 1, 2024

It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). Login to Google Analytics, and navigate to Audience » Mobile. These tell Google – and searchers – what a page is about, and show up in SERPs as a way to entice people to click.

SEO 88

SEO Lead Scoring Lead Ranking Mobile Marketing 88

Valasys

MAY 5, 2020

Measuring the top SEO KPIs for your business leveraging tools such as Google Analytics and Moz helps you in analyzing data about website usage and working continuously to improve your website as an ultimate weapon for optimizing sales conversions. Organic traffic can be measured by means of tools such as Google Analytics.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69

Single Grain

JANUARY 24, 2020

A study published on Moz found that there is, indeed, a strong correlation between links and rankings. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

MARCH 28, 2022

You can hire a developer to set up tracking in Google Analytics , but that doesn't provide the full customer journey (only first touch and last touch data). While these tools aren't cheap, they are super easy to set up and provide much more insight than older tools like Google Analytics. Book My Free Content Marketing Consultation .

Sales Management 122

Sales Management Top of Funnel Content Marketing CTR 122

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. That might be when your community manager works, but that doesn't mean it correlates to when people are using social media. 4) Pinterest is only for B2C organizations.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28