Biznology

NOVEMBER 10, 2011

Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together. Anyone who types “t-mobile” in a tweet is talking about that company. If so, you have come to the right place.

Analytics 80

Analytics Vendors Social Media Paper 80

Biznology

APRIL 6, 2018

High-tech and manufacturing companies lead. High-tech companies put out more videos than anyone else — 21 per month. Manufacturing companies put out 20; the average is 16. Video analytics. 77% of companies use some kind of analytics to measure video effectiveness. Video analytics. Source: Vidyard.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

APRIL 6, 2022

So the talent pool for senior-level, well-versed experts is limited, and most of them work at big companies. And all of that adds up to uninformed or bad decisions being made at companies every day. If a company has half an FTE assigned to do social media for six clients, you will not get quality work.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

FEBRUARY 28, 2018

At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience. They do this to avoid having disruption visited upon them by an outside agent – whether that’s a faster moving incumbent competitor or some little company no one’s ever heard of.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

MAY 2, 2019

In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. If you aren’t prepared to do something with those analytics they don’t matter. 1:50 Ad agencies are building analytics platforms. Personalization needs to benefit the customer experience and drive your business.

Personalization 151

Personalization Paid Search Agency Emarketing Customer Satisfaction 151

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

NOVEMBER 11, 2021

As we strive to foster communities of collaboration and transparency between company executives and their employees, one question persists: How do we make our findings measurable and actionable? “I I think communications in general is hard to measure. Listen to the podcast here: [link]. This article was originally posted here.

Transparency 104

Transparency Analytics Communities Customer Surveys 104

Biznology

SEPTEMBER 1, 2017

I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. Your company won’t pay you any more because you are smarter. I remember almost 20 years ago when I was made the manager of IBM ’s Digital Analytics team.

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

DECEMBER 10, 2020

Louis discusses the sensitive nature of M&A activities, such as when a cash-rich business buys a struggling company, and he doesn’t look away from the discomfort but instead guides clients on how to communicate through it in a mindful way. He lays out strategies for analytical mapping and putting people in the right mindset.

Transparency 197

Transparency Acquisitions Ad Agencies Analytics 197

Biznology

JUNE 15, 2020

These five tips will help companies capitalize on efficiency while operating safely and successfully in the post-coronavirus economy. Centers for Disease Control and Prevention (CDC) published a checklist of suggested practices for companies to implement. Investigate Analytics. Review Your Processes. Launch a Chatbot.

Efficiency 104

Efficiency Tips Cold Calling Business 104

Biznology

OCTOBER 1, 2018

Instead of hiring an in-house expert or outsourcing your needs to a digital marketing company, you can take advantage of marketing automation. For example, it can take care of email marketing, social media management, and analytics. Big Data Analytics. Businesses of all sizes have a massive amount of data to deal with.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” ” Avinash’s post highlights social media posts from big-brand companies and breaks down their actual success metrics (rather than just focusing on likes).

Social Media 150

Social Media Activities Organization Media 150

Biznology

OCTOBER 27, 2017

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. Companies like Stirista make this easy—and the payoff can be huge. A technique unavailable to consumer marketers, this one’s extremely valuable for B2B.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

SEPTEMBER 19, 2019

I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard. But this can’t be a reason to give up on analytics. Companies hired Chief Data Officers taking their data wrangling games to the next level. The reality?

Top of Funnel 91

Top of Funnel Business Marketing Qualified Leads MQL 91

Biznology

JANUARY 2, 2017

But maybe they can learn from me on text analytics, machine learning, and data analytics to fuel content marketing. And companies that have endless problems delivering technology projects might learn from me about how to bring the projects home when they stop trying to project manage them like they are erecting an office building.

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

Biznology

SEPTEMBER 18, 2017

The companies that master this new connected consumption will multiply their revenues and profits, and grow to lead the economy. When people, business, and companies are continuously connected, this will change. Today’s companies usually operate as silos: Marketing research needs. Connected consumption changes consumers.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

OCTOBER 12, 2017

What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. So I asked the analytics person. At the end of that year, I asked the analytics person again. So much branded content is written from the voice of the company rather than from its champions.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

NOVEMBER 25, 2019

And this sort of timely and engaged response to users and customers can really affect the brand perception of both your app and your company: “Our observations show that a significant number of users who received a prominent and informative answer to their negative review tend to change it to a positive one within day or two.”.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

JULY 8, 2021

This is quickly changing with more than 100 players in the ecosystem from content creation tools to companies supporting subscriptions, online courses, fan interactions, advertising, administration, analytics and more.

Startups 104

Startups Content Paid Search Agency Interactive Marketing 104

Biznology

JUNE 28, 2021

We hear from Kristen about the common global return-to-workplace framework the company uses for decision-making, both to ensure decisions are made with consistency and to empower local teams to make decisions quickly. We’ve been able to help employees understand the framework for how we as a company are going to make decisions,” Kristen says.

Conversion 104

Conversion Transparency Guidelines Sales Qualified Leads 104

Biznology

APRIL 20, 2017

Instead of focusing specifically on the user and the product, many companies prefer to ask “how likely are you to recommend our product?” If you ask people why they rated you how they did, you’ll gain some good insights into your products and your company’s customer experience.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

MAY 2, 2018

My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. I don’t have enough analytics. But it takes more than giving it a big hug. This one is understandable, too.

Paid Search Agency 198

Paid Search Agency Amazon Analytics SEO 198

Biznology

APRIL 21, 2021

At first, it may seem like trends in business technology do nothing more than help companies cut costs and make more money. These companies could then minimize the use of resources involved with each ride and maximize the number of passengers within each vehicle, simultaneously reducing emissions and helping to deal with vehicle congestion.

Efficiency 104

Efficiency Resources Paper Analytics 104

Biznology

SEPTEMBER 4, 2018

The organizations’s characteristics include the industry, company size, and more. We focus mainly on these characteristics to target marketing messages, but they are also highly valuable for segmenting your analytics. Geographics : Where are they from? Like this post? Sign up for our emails here. appeared first on Biznology.

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

APRIL 13, 2017

Everyone’s privacy is important but if your company is at stake, a security breach can lead to a business disaster. Superb analytics. Analytics is also very important when it comes to eLearning. Reliable security controls. Security is crucial, especially if you are going to use LMS software for employee training.

Work Management 123

Work Management Software Best Practices Training 123

Biznology

JULY 2, 2018

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Find a data company that also offers modeling services. Your lookalikes can be modeled at the contact level and the company level. Company size. And if you have any that I’ve missed, please chime in. Use Google display ads.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

DECEMBER 4, 2018

Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. We were recently looking at one of our client’s Google Analytics dashboards. For many companies the amount of traffic that goes back to Google is almost equivalent to what they got in the first place.

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

SEPTEMBER 6, 2018

If you look at your analytics, you will probably find that your site search results page is in the top 10 of all pages on your site. You have no idea how bad it is because you don’t look at any analytics to tell you. Here are the reasons I have been told that you are ignoring fixing your site search: No one uses it.

eCommerce 130

eCommerce Search Marketing Analytics Conversion Rate 130

Biznology

SEPTEMBER 16, 2019

That’s how the company can better predict the demand and manage their reserves. Targeted advertising: Due to centralized information, companies can quickly launch targeted and personalized marketing campaigns so they can make more customized offers even after the sale. Why & How to Build a Custom eCommerce CRM? Brainstorm.

eCommerce 112

eCommerce CRM Work Management Marketing Management 112

Biznology

DECEMBER 4, 2019

Branded content is driving a lot of page views at the Beeb, as the Brits lovingly refer to it, and the reason is because of all the work that the media company puts into their creation, working with ad partners, their marketing teams and editors. The second piece is from Chris Penn , who does excellent marketing research.

Social Media 156

Social Media Dwell Media B2B 156

Biznology

FEBRUARY 11, 2020

Time and time again we see that people are uncomfortable with the ways companies are using third party data. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. Who is SoloSegment?

Customer Satisfaction 104

Customer Satisfaction Guidelines Search Marketing Google 104

Biznology

MARCH 12, 2019

As a relatively new company we’re still gathering enough data to reliably predict the trends in some places. I was speaking to a digital marketing leader at a publishing company last week. He was talking about how they’re applying advanced text analytics (embeddings for you geeks out there) to help them with content findability.

Peer-to-peer 112

Peer-to-peer Work Management Marketing Management Urgency Marketing 112

Biznology

JUNE 1, 2018

Right now, 9 out of 10 companies say they need to transform, and upwards of 60% of companies worldwide are in the midst of digital transformation. But, according to McKinsey , only 1 in 6 companies are implementing bold, at-scale strategies in this direction. Introduce AI into analytics? Redesign the Web presence?

Digital Transformation 197

Digital Transformation Comparison Budget Programs Opinions 197

Biznology

JUNE 1, 2017

Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors. Install SoloSegment Keyword Inspector to get a baseline of analytics for your current Google Site Search experience. Try explaining that to the boss.

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

APRIL 24, 2017

43% of both B2C and B2B companies say they use organic and paid social media equally. 36% of businesses use social media analytics for more than competitor analysis. 13% of larger companies only do organic social media. Marketing Charts ). Sprout Social ). 24% of marketers cite Instagram as their preferred social network.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

NOVEMBER 18, 2020

Visual Data Media Services , a leading entertainment services company, will partner with Endeavour Capital , a mid-market investment firm, to support Visual Data’s next phase of growth. Trautman and Symon Roue, managing director of the company’s European division, will continue to lead the company with the current management team.

Work Management 104

Work Management Marketing Management Service Media 104

Biznology

FEBRUARY 18, 2020

We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. Search Chat is SoloSegment’s podcast dedicated to all things search AI and content marketing related. Who is SoloSegment?

Customer Satisfaction 104

Customer Satisfaction Intent Search Marketing Personalization 104