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B2B Reads: Amazon, Hybrid Events, and Feelings

Heinz Marketing

The Real Amazon Question: Can Amazon Retain A Day One Culture When The Only Person From Day One Departs? There’s no doubt that Amazon will retain it’s foothold in retail and digital, but what about the culture and operating philosophy once Bezos leaves? Four Tips For Preparing For A Hybrid Event World.

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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. sales were more or less flat (-1%) across the two days, compared to Amazon’s Prime promotional days in October 2022. “AI In the U.S., Shoppers waited patiently. Why we care.

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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Amazon Layoffs On Nov. 16, 2022, Amazon confirmed that it was laying off thousands of employees.

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What To Do When Your Marketing Event Is Canceled

Marketing Insider Group

Marketing events are one of the best ways to connect with your prospects and close deals. So, what should you do if your event is canceled? The Event Industry Is Seeing a Massive Impact Due to the Disease Outbreak. The coronavirus and fears of it spreading have already greatly affected the events industry.

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Good morning: Exits for Amazon sellers

Martech

Good morning, Marketers, and nice exits are available for Amazon sellers. I’m an Amazon customer, of course. So I’m familiar with Amazon marketplace sellers, the third-parties who sell through Amazon, and often through other platforms too. Amazon, of course, makes money by “taxing” all these sales. By selling out.

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Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Martech

Marketers are hoping Amazon’s annual Prime Day sales event will give them a preview of holiday sales strategies along with a snapshot of current online shopping trends. The event is back to July this year, after being in June last year and October in 2020 due to disruptions caused by the pandemic. Why we care.

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Amazon sellers battle the giant’s algorithm-based policy and decision making

Martech

“Their alogrithms are garbage,” said Lesley Hensell Demand, partner in Riverbend Consulting, a firm which helps Amazon sellers overcome a host of challenges, including account de-activation and loss of ASINs (a kind of ISBN number Amazon assigns to products. Riverbend is heavily staffed by former Amazon employees.

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