Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. An Amazon sale is completed in as few as two or three clicks.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

ClickZ

DECEMBER 14, 2020

The entire event, Marketing Innovation Forum: Ecommerce Transformation, is available on demand from ClickZ. Our partners for this forum include Capgemini, Fila, eBay, BigCommerce, Shopify, Amazon, and Burrow. From Amazon: At Amazon, brands are selling directly to customers. Embracing new ecommerce opportunities.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Lead Forensics

MAY 14, 2024

Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine. They have become masters at using marketing automation and their digital strategies continue to grow in sophistication.

Marketing Automation Services 52

Marketing Automation Services Top of Funnel B2B Sales Marketing Automation 52

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Amazon Web Services has done just that, under the management of John-Marc Clark, global distribution leader.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Convince & Convert

SEPTEMBER 18, 2015

Email marketing is superb at building awareness about a product, service, brand, event, or business. Upsells and Cross Sells. Once a potential customer has moved on to being a regular customer, the time is ripe to cross sell them an item related to their original purchase. Event Invites. Take a look.

Email Marketing 167

Email Marketing Planning Cross-Selling Business 167

ClickZ

FEBRUARY 21, 2020

Tamara is also a unique adviser and consultant to a variety of leading global technology companies such as Verizon, IBM, Mercer, SAP, Dell EMC, Huawei, Ericsson, and Amazon Web Services. Werner Vogels (Amazon). Tony Ralph has worked in digital advertising for 15 years in roles spanning both the buy and sell sides of the industry.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

DiscoverOrg

APRIL 25, 2017

Examples of triggers are funding events such as venture capital funding or planned mergers; product launches; and employee movement like promotions or when people leave or join the company. Technographic intelligence promotes new sales, upselling, and cross-selling opportunities. And it’s not just sales that benefits.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Heinz Marketing

OCTOBER 4, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. With Sangram’s new book, MOVE: The 4-question Go-to-Market Framework , he hopes to raise $10k for New Story to end global homelessness and do more than just sell a book. You don’t hear people say social selling as much anymore.

Top of Funnel 120

Top of Funnel Account Based Marketing Communities Cross-Selling 120

LeanData

OCTOBER 5, 2021

This year’s event, the 6th annual OpsStars conference, Powering the Modern Revenue Engine, kicked off on October 5, and below are a few of the day’s highlights. Hybrid/virtual selling is an accelerant. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. How hybrid?

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

NetLine

JANUARY 7, 2020

During their I/O Event in May of this year, Google announced that beginning February 2020, the newest iterations of Chrome would be more transparent about which third-party cookies were tracking its users and why. . For 2019, the party is over — and so, it seems, the same can be said for third-party cookie tracking as we know it.

B2B Marketing 81

B2B Marketing Paid Search Agency Cross-Selling B2B 81

SmartBug Media

MAY 11, 2021

The e-commerce industry uses hyper-personalization in cart abandonment emails and upsell/cross-sell emails to create exclusivity. Event participation. Going a step further, marketers are combining dynamic email content with micro-segmentation criteria to send emails that only serve the content that a subscriber is interested in.

Marketing AI 59

Marketing AI Email Marketing Marketing Strategy Marketing & Strategy 59

Convince & Convert

OCTOBER 16, 2015

Content marketing is a discipline about storytelling; only in an odd turn of events, it often leads us away from the desire to tell it. Are you the mom and pop family farm that creates organic produce and sells it in an online co-op? We get caught up in engagement metrics , follower numbers and branding. Burroughs Family Farms is.

Effectiveness 165

Effectiveness Storytelling Content Cross-Selling 165

Optinmonster

NOVEMBER 1, 2023

You can also nurture your leads by asking them to register for a webinar or an event. They’ve downloaded your lead magnet, so now is a great time to get them to commit to a live event. Here’s an example of how Amazon does it. Here’s a thank you page example where Salesforce included extra resources to explore.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Hubspot

JULY 19, 2022

McKinsey reports that instant payments are up globally since 2020 , from company-specific commerce platforms to embedded social media selling, and predicts that cross-border payments represent a huge growth opportunity for businesses. It is best to sell digital products like memberships, tickets, consulting, or memberships.

Business 63

Business B2B Hubspot Paid Search Agency 63

Conversica

APRIL 9, 2021

So, let’s drill down into a few examples: Virtual Personal Assistants: This category includes Amazon Alexa, Google Home, and Apple’s Siri; voice-activated assistants which carry out a specific task on behalf of the user. What Are Some Examples of Conversational AI? Conversational AI is a fairly broad category.

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Heinz Marketing

JUNE 7, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. So we’d love to sort of hear from you how you guys think things went and what some of the highlights were from the event earlier this month. And so, as we have evolved complex buying and selling, the model has evolved as well.

Forrester 126

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 126

Heinz Marketing

AUGUST 30, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. This week’s show is called “ The Evolution of Successful Social Selling ” and our guest is Jamie Shanks , CEO @ Sales for Life and Pipeline Signals. How has social selling evolved and matured as part of selling in general?

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

Sharpspring

SEPTEMBER 10, 2019

A strong customer retention strategy gives you more opportunities to cross-sell and upsell other products. B2B and service-based businesses can use friendly reminders to upsell and cross-sell as well. Increased customer lifetime value (CLV). Personalized retention emails can do wonders.).

Marketing Automation Services 69

Marketing Automation Services Work Management Marketing Management Cross-Selling 69

Optinmonster

FEBRUARY 11, 2024

Use development platforms like React Native for cross-platform app development to reduce costs. Use platforms like Zoom or GoToWebinar to host your events. Promote these events through email marketing, social media, and partnerships with influencers in your industry. Identify topics of interest to your target audience.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Content Marketing Institute

SEPTEMBER 4, 2018

He explained that the newsletters didn’t have anything to do with the funds the broker was selling, but the information was solid and valuable – and it was useful research for the investments he makes. It’s not about the products the company sells, says @MicheleLinn. That’s content marketing,” I explained. Click To Tweet.

Examples 110

Examples Content Marketing Paid Search Agency Content 110

Huptech Web

APRIL 1, 2024

Here, you can add custom thank-you messages, product recommendations, special event announcements, or custom conversion tracking snippets. Many successful brands, including Amazon, Hike, BJJ Fanatics, and Tushy , have optimized their thank you pages by incorporating cross-sells and upsell strategies.

Order 52

Order Optimization Loyalty Lead Scoring 52

Convert

OCTOBER 18, 2022

Some newsletters will link you to events in the CRO space. You get to learn how leading companies like Microsoft, Amazon, Booking.com and co are using experimentation to drive their growth, sprinkled with Nils’ expert thoughts to make sense of it all. He also features events, job opportunities, and various CRO and A/B testing tools.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Engagio

DECEMBER 12, 2019

Let’s look into how someone could automate various real life examples like audience expansion, nurture, and upsell or cross-sell. We all want to grow, and in order to grow you have two options: sell more into your install base or acquire new logos. Audience Expansion. Audience Expansion is a top-of-funnel use case.

Account Based Marketing 62

Account Based Marketing Automation Ideal Customer Profiles Top of Funnel 62

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. The likelihood of selling to an existing customer is 60-70%. Omnichannel selling has become a more successful way to prospect and secure new business.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

The Lead Agency

AUGUST 20, 2020

Now, however, it’s more difficult for B2B marketers to define exactly who they are selling to: 64% of C-suite executives have final signoff on a purchase decision, 81% of non-C-suiters also have a say in it. This was a clear differentiator that separated B2B from B2C marketing. The global market is projected to reach approximately $10.95

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

TrustRadius Marketing

DECEMBER 20, 2019

I currently use WooCommerce to sell full E-Commerce stores, as well as different marketing packages for Small Businesses. WooCommerce makes it possible for a small business such as myself to sell products and services.” – Dan H. PayPal, Square, Apple Pay, Stripe, Amazon Pay, etc). . 2 BigCommerce. 3 Shopify .

Small Business Marketing 52

Small Business Marketing eCommerce Enterprise Management CMS Development 52

Optinmonster

NOVEMBER 4, 2019

Shopping these days can be done anywhere — during work breaks, Skytrain rides, or even during a sporting event. Amazon Payments. If you’re already selling through this eCommerce beast, Amazon Payments could be right for you! Amazon Payment fees are transaction-based, so you’ll pay the standard 2.9%

Work Management 51

Work Management Marketing Management eCommerce Best Practices 51

Convert

FEBRUARY 2, 2022

No matter if you run your business on Amazon or have a multi-million dollar company, these tips are effective for all kinds of businesses. A brand story shares the series of events that built the foundation of your business and expresses how that narrative still drives your brand’s mission. Discounts: A Different Perspective.

Bundling 52

Bundling eCommerce Budget Programs Word of Mouth 52

Outgrow

JULY 16, 2020

Showcasing your best selling products on the dead-end street of a 404 page can unlock newer avenues. You can redirect them to your best-viewed page or an event you want to promote. Here is another example from Amazon. It says “Meet the dogs of Amazon”. If you’re selling something, you can’t go wrong with this strategy.

Outgrow 52

Outgrow Marketing Automation Services Lead Scoring Lead Ranking 52

Heinz Marketing

JUNE 21, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. I ask her “how do you start to build more internal confidence that you are on the right track, that you are selling, not just seeing marketing success, but getting the right product to market and have a scalable future?”

Work Management 99

Work Management Peer-to-peer Marketing Management Account Based Marketing 99

Adobe Experience Cloud Blog

JUNE 6, 2016

The event was packed full with new frameworks—this year, there were 30+ new models—that covered product marketing, sales, content measurement, and just about everything else you can think of. You don’t need to be Amazon in a day; in fact, web personalization is a great place to start if this is a new area for you. The answer?

Account Based Marketing 48

Account Based Marketing Lead Ranking Marketo Thought Leadership 48

Outreach

APRIL 22, 2021

When customers have a good or bad experience, they want to share it with others; whether it's an Amazon product review or sharing the experience with their peers. Companies who improve customer engagement may see a 22% increase in cross-sell revenue , a 38% increase in upsell revenue, and a 5%-85% jump in order size.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Versium

JUNE 12, 2018

Sherman was previously the chief marketing officer at Point Inside and headed Amazon’s highly successful “Selling on Amazon” third party retailer program. Ira Snyder joined the Versium team as vice president of engineering.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

Outbrain

MAY 27, 2020

This no-bs media buying expert is as good as he is passionate — and if you’ve ever attended any of his Geek Out events or Affiliate World sessions, you’ll have seen how very passionate he is, especially when it comes to Digital Marketing. James Van Elswyk — where to begin? Lead generation has its own pluses and minuses.

Video Marketing 49

Video Marketing Burn Rate Cross-Selling Lead Gen 49

chiefmartech

DECEMBER 27, 2016

Whatever problem you need to solve or marketing fantasy you’d like to indulge, there’s someone telling (selling) you that the answer is AI. There’s now a bevy of machine-learning-as-a-service (MLaaS) offerings available, such as: Amazon AI. But the truth is that AI is already having a significant impact on marketing.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

Content Marketing Institute

NOVEMBER 20, 2017

Amazon recommends products based on your buying history. Basically, the message says, “Your tickets aren’t going to sell tonight. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media.

Marketing AI 104

Marketing AI Tools Enterprise Management Work Management 104