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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works.

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Beyond Paperwork Purgatory: Streamlining Amazon Seller Account Verification With Marketing Tech

Valasys

Imagine you’ve just spent countless hours perfecting your product, ready to launch on the world’s largest online marketplace, only to be stalled by Amazon’s daunting seller account verification process. Ensure these details are legible and match your Amazon account information.

Amazon 40
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Amazon Prime Day + The Power of Name Dropping in Ad Copy

Anyword

And we have a very timely occasion for when this tactic can work best: Amazon Prime Day. How name-dropping Amazon can boost CTR and lower CPCs. The Magic of Amazon Prime Day. Whether it be in the headline or ad copy, all of these high-performing Facebook ads mentioned Amazon or Prime Day. Amazon Prime Day and Beyond.

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Intentional inventing: own the intellectual property that leads the future

Biznology

Patents don’t mean much if the owner is a small company or an inventor. Patents are the only way a small company sits at the big boys’ table. But if a large company owns the patent, their stick is as big as they want. Action: List the top problems in your field. Use the metric to put the biggest problem at the top.

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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Many SaaS companies struggle with marketing. In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. So why is marketing it so hard? Yet revenue growth remains…lumpy.

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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

She’s built marketing teams from scratch to scale at fast-growing tech companies in Silicon Valley (Handshake, Thumbtack, Intuit). About the Author Allyson Letteri is a marketing leader and startup advisor who helps tech startups launch winning go-to-market strategies. And, interesting fact – she has been a repeat guest on NBC’s Today show!

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How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks

SendX

She was the executive editor of NDTV (an indian news media company running since 1984) and is the author of Left, Right and Centre: The Idea of India. If the mail is supposed to be coming from an established institute or company and still landing into the spam folder, you need to be careful. any tab under inbox).

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