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Pinterest announces clean room partnership with LiveRamp

Martech

Albertsons will pilot the clean room technology with a winter healthy eating campaign, and will leverage key reporting metrics like return on ad spend (ROAS). “As Amazon is the new (and improved) Google,” said Eliza Nevers, Chief Product Officer for data management and identity company Lotame. Expanded reach and measurement.

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3 New Ways Marketing Cloud Helps You Succeed With AI

Salesforce Marketing Cloud

Take me there A preview of our new marketing innovations As you explore how AI can help your company, we want to make sure we tell you both the what and the why of our AI innovations. Availability : The new Amazon and Databricks integrations will debut in pilot next year. What do these Marketing Cloud updates mean for you?

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Innovations in Search and Social [August 2023]

QuanticMind

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. Inside TikTok’s Amazon-inspired flywheel strategy to boost social commerce [:02] TikTok’s sights are set on growing its global e-commerce business to more than $20 billion through TikTok Shop.

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How Georgia-Pacific connects with customers on retail media networks

Martech

A: I worked at a number of companies before, but began at Georgia-Pacific in 2016. I was actually leading the ecommerce sales business, so basically building out our relationships with all the different grocery (digital) channel players like Kroger, Sam’s Club, Amazon, Walmart. Everyone comes to us and tells us this is what my ROAS is.

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

Or you may be at a company that has multiple brands across multiple geographies – each with its own uniquely loyal customer base. In our digital-first, experience-focused age, the vast majority of customers say the experience a company provides is as important as its products or services. Watch the demo to learn more.

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Whats Trending in Marketing For February 2020

Stevens & Tate

Google Ads enable bids simulator for target ROAS, budget simulator for Maximize clicks, conversions. It’s now available for Target ROAS campaign. There are many B2B companies that continue to advertise using more traditional methods, such as TV commercials, magazine ads, cold calls, and more.

Trends 59
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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

For instance, let's say a health-focused vegan dessert company wants to run an ad campaign next quarter and they want to target health-conscious, vegan consumers. Using the same vegan dessert company, let's say they launched an ad campaign through Google's ad network. Amazon DSP. Verizon Media.

Buy 83