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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown About the Book This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called “a life-changing book as much about life as it is about selling.”

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Listen to the Interview… Links… Organic Social Media: How to Build Flourishing Online Communities (Amazon) by Jenny Li Fowler Jenny Li Fowler (LinkedIn) Yale Appliance (ask for the nonexistent Marketing Book Podcast discount) Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton (Marketing (..)

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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

Listen to the Interview… Links… DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert Deb Calvert (LinkedIn) People First Leadership Academy People First Productivity Solutions Stop Selling and Start Leading: How to Make Extraordinary Sales Happen by James Kouzes, Barry Posner and Deb Calvert (..)

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The Marketing Book Podcast: “Simply Put” by Ben Guttmann

The Forward Observer

Schein (Marketing Book Podcast interview) Simple Sabotage Field Manual by United States Office of Strategic Services Ogilvy on Advertising by David Ogilvy Influence: The Psychology of Persuasion, New and Expanded by Robert Cialdini (Marketing Book Podcast interview) Design Is a Job: The Necessary Second Edition by Mike Monteiro Hidden Potential: The (..)

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Listen to the Interview… Links… Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz (Amazon) Overdeliver (book website) Overdeliver (book bonus downloads) Brian Kurtz (website) Brian Kurtz (LinkedIn) The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your (..)

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Culture Essentials: Clarity of Purpose, Collaborative Relationships and Life-long Learning

Biznology

Adam Grant’s interview with John Green (author of The Fault In Our Stars, among other works) is fantastic and highlights the power of our attention and why it’s important to pay attention to our attention. WorkLife with Adam Grant: Taken for Granted: John Green Wants You to Pay Attention to Your Attention.

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How to think like a scientist to help your creativity

ConvertKit

Adam Grant is on a mission to make work not suck. Source: Adam Grant. Adam Grant from the Work Life Pod took a data-driven approach on how to make work not suck. So if you’re holding yourself back because it’s not quite perfect, at least entertain the idea that maybe it doesn’t have to be. Miguel Pou.