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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. We have prepared our template back in 2018 for GDPR, available here. We have prepared our template back in 2018 for GDPR, available here.

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Act-On Software Stresses Ease of Use

Customer Experience Matrix

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. I started last week to write a review of Act-On Software’s latest release but got distracted by the larger and sexier question of Act-On’s business strategy. tracking within Act-On emails sent through Microsoft Outlook.

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How to make the most of your marketing work management solution

Martech

By automating project templates, assigning tasks and setting due dates based on project start or due dates, teams can save time and avoid mistakes. Utilization of project templates: Marketing work management platforms let teams create standardized templates for reproducible projects that happen often.

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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

You use a template! PPC Plan Template. We've created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. We're going to show you how to use that PPC template in this blog post -- so download it now and follow along.

PPC 101
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6 Ways To Try Out the Latest AI and Data Innovations From Salesforce

Salesforce Marketing Cloud

Get hands-on and learn how to ingest, unify, harmonize, and act on your data with the Unlock Your Data with Data Cloud trail and the Quick Start: Enhance Data with Insights project. Now is the time to explore how AI and data will transform applications and the way you build them. It’s a total game-changer for your company.

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The New Rules of Marketing Technology & Operations

chiefmartech

My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” ” And second, labeling the rules of these five forces as “The New Rules of Marketing Technology & Operations.” Two tweaks I think are helpful. Two tweaks I think are helpful.

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[Announcement] New Zapier Field Mapping to Supercharge Your Lead Generation

Optinmonster

Save your lead data in Google Drive You can easily secure all of your lead data into a spreadsheet, which can act as a backup for those times when your Email Service Provider or Marketing Automation tool is crashing. The way most business owners do lead generation is wrong. They focus on getting as many “leads” as possible into their funnel.