Buzz Marketing for Technology

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Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Unfortunately, traditional BI is imperfect, making acting on feedback a game of guesswork.

Business 100
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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Make them mean something. Avoid open-ended questions.

Twitter 100
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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Clearly Amazon and Wal-Mart have different product sets. But Wal-Mart’s two most crucial priorities will be helping online customers navigate its extensive product list easily and quickly, and streamlining online and offline operations to create a turnkey overall experience. Like Amazon, Wal-Mart has a massive product offering.

Amazon 100
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Social Data can Adds Years to a CMOs Tenure

Buzz Marketing for Technology

Build a good product, spend a little bit of money on “virality” and then you can avoid keeping a big marketing team, they say. In other words, CMOs are often let go when large and important campaigns get lackluster results: a new product launch being flubbed, a rebranding project failing to deliver results, and so on.

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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Wasn’t ready to purchase the product. Product prices higher than they were willing to pay. Wanted to save products to the cart for lower comparison. Whether it’s via an offer, a time frame (act now!) The list of variables that create a good (or bad) checkout experience goes on and on. Ditch hidden shipping costs and fees.

Forrester 100
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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Instead of working on intuition, or crude analytics, you could use definitive evidence to design product pages that lure your best customers directly toward the shopping cart. It’s far more productive to adopt a “test and learn” philosophy. Yes, big data can fundamentally shift the way you do business. 3) Sell the concept internally.