DiscoverOrg

OCTOBER 26, 2017

Even now, we can find insights to better sell security products in a more timely and helpful way – both in response to Equifax, and in preparation for the next inevitable security breach. Looking back at the reported Scoops, we can see likely weaknesses and changes that could offer valuable leads for security vendors.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Here are the key objectives of an automated strategy: Optimize productivity.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. What do Francis Bacon and Japanese manufacturers have in common?

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Random acts are costly and fail to drive real, sustainable lift to sales and revenue. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends. Repeat and measure over time This is not a one-and-done exercise.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. Take Action : Create structured programs to capture, analyze, and act promptly on customer feedback.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Tony Zambito

JANUARY 21, 2022

What we now see is a myriad combination of data-centric efforts by organizations. Gaining insights that inform and can be acted up to achieve growth. . That the acts of processing information and gathering intelligence become the dominant center of strategies related to buyers and customers. It is expensive.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Webbiquity

FEBRUARY 15, 2022

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? They are different.

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Launch Marketing

APRIL 14, 2021

A product launch is an eventful time, with many steps and processes combing to ensure successful planning and execution. So, how can you create a product launch timeline and what are the necessary things to include? So, how can you create a product launch timeline and what are the necessary things to include? Actionable Goals.

Product 62

Product B2B Planning Template 62

ANNUITAS

JANUARY 21, 2020

Or, like nearly three-quarters of businesses, do you succeed because you have a strong product or service? If you have the latter motion, you are stuck in a state of random acts of sales and marketing — which is a typical side effect of such an inside-out, product/service-led go-to-market strategy. Build a brand.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Even with low conversion rates, you can increase lead volume at little cost.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

ANNUITAS

OCTOBER 31, 2023

Over the past few months, the ANNUITAS|research team has been covering and releasing reports on a number of recent AI additions to leading GTM Technology Stack platforms, such as Salesforce Marketing. There is no question that AI can have — and already is having — a measurable impact on go-to-market programs.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

AUGUST 21, 2023

We see this challenge in the approach many organizations take to optimizing their go-to-market (GTM) programs. the problem you need to be solving), and how many organizations tackle the problem are at odds. And this is all worthwhile… to optimize the customer’s experience with your product or service. What is DX?

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

Vision Edge Marketing

OCTOBER 3, 2023

Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. Data-driven insights act as a map of clues, guiding businesses to deliver personalized experiences designed to achieve customer loyalty and advocacy. [link] Customers are the gold vein for every business.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Webbiquity

MARCH 8, 2022

News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. They act as a future discount. There are lots of helpful articles sharing digital marketing tips online. Image credit: Possessed Photography on Unsplash.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. Your VP should focus on the benefits of your product/service, over the features and relay your purpose as a company. It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. What is a Value Proposition?

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Vision Edge Marketing

JUNE 6, 2023

Organizations that strive to be customer-centric and create customer value recognize the importance of understanding customer needs, preferences, and expectations and focus relentlessly on delivering exceptional customer experiences (CX), at every touchpoint. This is where the role of the Chief Growth Officer (CGO) becomes crucial.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Learn More: Improved Sales Forecasting Through AI and ML.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! More (quality) leads = more sales = increased revenue, which makes everyone happy. However, lead generation often starts with marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Hubspot

MAY 24, 2021

You need to be able to successfully initiate and conduct productive sales conversations if you really want to thrive in a sales role. Familiarize yourself with their industry, and how your product or service has helped similar companies within it. Discuss the value of your product — not its features. Focus on building rapport.

Conversion 94

Conversion Product Process Marketing Prospects 94

Spiralytics

APRIL 25, 2024

Surely, you’d use CRM basics to manage leads and track sales. The process involves several key steps: Segmentation: CRM data can segment customers for more targeted communication strategies based on various criteria like Industry company size product usage patterns engagement history, etc.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

DivvyHQ

JUNE 18, 2019

Whip Your Content Production Process Into Shape. Getting content published isn’t just about research and writing — it’s about having a steady, well-organized workflow. Assign someone to own content production workflow. That’s where a project manager comes in – to act as traffic control.

Efficiency 88

Efficiency Product Content Work Management 88

Salesforce Marketing Cloud

APRIL 9, 2024

Today, advancements in artificial intelligence (AI) and AI-era data platforms may be the key that finally unlocks the value of big data — not by, yet again, reinventing the way data is processed and stored, but by reimagining the way it’s accessed and disseminated throughout an organization. How did we get here? But major challenges remain.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

SmartBug Media

AUGUST 29, 2023

In today's fast-paced marketing landscape, lead generation plays a crucial role in any business’s success. As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. After all, more leads mean more opportunities for conversions and sales.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Scoring 104

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Many SEOs use Search Console to measure organic search traffic. You don’t need to take any action on your existing setup. And who can blame them?

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 118

Marketing AI Work Management Marketing Management Automation 118

Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). Take product launches as an example.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 In 2023, user demand for gated B2B content rose 14.3%. But NetLine’s data isn’t alone.

B2B 143

B2B Case Study Case Studies Content 143

Mereo

JULY 13, 2023

The kids may be off for the summer and living the life of leisure, but now is not the time for your product team to kick back poolside. Now is the time for your product management and product marketing leadership to set the stage for next year’s strategic annual plan. With existing products , you have two paths to growth.

Analysis 36

Analysis Product Work Management Marketing Management 36

Nuvi

DECEMBER 16, 2021

. – December 16, 2021 – Reputation , the global leader in reputation experience management (RXM), today announced that it has promoted Pranav Desai to Chief Product Officer (CPO). In this role, Desai will continue to lead Reputation’s product organization, focusing on long-term product strategies and growth initiatives.

Promotion 40

Promotion CPO Product Lead Scoring 40

GreenRope

FEBRUARY 3, 2022

7 Features You CRM Must Have for Productive Sales. Their core function was to track contacts, schedule meetings, and follow up on previous conversations with customers, prospects, and leads. Having a CRM system can help you keep track of all this activity, make it easier to manage your leads, and let you focus on growing your business.

CRM 52

CRM Features Sales Qualified Leads Top of Funnel 52

GreenRope

FEBRUARY 3, 2022

7 Features You CRM Must Have for Productive Sales. Their core function was to track contacts, schedule meetings, and follow up on previous conversations with customers, prospects, and leads. Having a CRM system can help you keep track of all this activity, make it easier to manage your leads, and let you focus on growing your business.

CRM 52

CRM Features Sales Qualified Leads Top of Funnel 52