B2B Marketing Analytics

OCTOBER 18, 2021

Marketing scorecard powered by a comprehensive marketing analytics frameworks has emerged to be the most trusted advisor of a B2B CMO these days. A well designed and intuitive marketing analytics scorecard provides the much needed at-a-glance view of the health of the marketing organization.

Trust Marketing 52

Trust Marketing Top of Funnel Digital Marketing Funnels Lead Scoring 52

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. It acts as a bridge between these audiences, fostering meaningful connections and opportunities for collaboration.

Social Media 65

Social Media Social Marketing Product Ad Building 65

Martech

SEPTEMBER 7, 2021

Conversational marketing tries to do that. Conversational marketing is personalization, but it takes data and dialogue to make it so. And it is better suited for B2B marketing, where there are fewer buyers, but spending more to acquire big-ticket items for their firms. Wouldn’t it be easier to just talk to the online buyer?

Product 94

Product Ideal Customer Profiles Top of Funnel Lead Scoring 94

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. Lack of Sales and Marketing Alignment When sales and marketing teams operate in silos, it’s a recipe for inefficiency.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

illumin

APRIL 11, 2024

As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. More specifically, the brand took TikToks from a few content creators showing off the drinkware products and authentically recreated the video posts as Social CTV ads. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

Marketing Insider Group

NOVEMBER 15, 2021

Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. Quick Takeaways.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

Webbiquity

AUGUST 31, 2021

Millennials are changing the B2B tech market. Tech buyers really hate B2B marketing tactics. The B2B Marketer-Buyer Disconnect. Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Our product provides (benefit) by (capability or feature).

Buy 296

Buy Cold Calling B2B Lead Scoring 296

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. Take Action : Create structured programs to capture, analyze, and act promptly on customer feedback.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Marketing Insider Group

DECEMBER 15, 2020

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. You are making the declarative statements of what your product does and doesn’t do. million pictures. “It

Marketing AI 109

Marketing AI Training Tools Copyright 109

Trade Press Services Newsletter

AUGUST 4, 2022

In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. The bipartisan bill is the U.S.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. A wise and brainy Ravenclaw?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Webbiquity

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Marketing Insider Group

SEPTEMBER 7, 2023

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing.

Lead Ranking 248

Lead Ranking Lead Scoring Advertising Agencies Paid Search Agency 248

Marketing Insider Group

OCTOBER 28, 2020

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. 5 Movies that will Feed your Marketing Mind.

Planning 363

Planning Forrester Work Management Storytelling 363

Marketing Insider Group

JULY 29, 2021

You have a business, employees, a cool logo and an airtight marketing concept. Plus, they’re not shy about sharing their mad marketing and selling skills. It’s one thing for a brand to acquire customers, but it’s something else altogether when a product or service makes the leap to creating superfans. What’s a futurist?

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 104

Ad Building Loyalty Customer Satisfaction Word of Mouth 104

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 123

Marketing AI Ethics Work Management Marketing Management 123

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Marketing Insider Group

FEBRUARY 10, 2021

Your VP should focus on the benefits of your product/service, over the features and relay your purpose as a company. It’s not a way to position your business in the market or an incentive to get visitors to act immediately, either. Help potential customers understand the value of your services or products.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Hubspot

MAY 24, 2021

You need to be able to successfully initiate and conduct productive sales conversations if you really want to thrive in a sales role. Familiarize yourself with their industry, and how your product or service has helped similar companies within it. A successful sales conversation is rooted in trust and comfort.

Conversion 94

Conversion Product Process Marketing Prospects 94

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me?

Marketing AI 110

Marketing AI Work Management Marketing Management B2B Thought Leadership 110

Content Standard

MARCH 9, 2017

In eighth grade science classes around the world, students are introduced to Newton’s first law of motion: a body in motion tends to stay in motion unless acted upon by an outside force. Brands with services and products tied to life stages are viscerally aware of this fact. Or, even more fundamentally, insist on getting older.

Trust Marketing 84

Trust Marketing Brand Identity Branding Planning 84

Contently

FEBRUARY 8, 2022

I tell you a fact, and you act surprised. Fact : Consumers don’t fully trust corporations. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. Oh, we should talk about all of these totally awesome product features!” Let’s play a game. I know, I know.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

SmartBug Media

AUGUST 29, 2023

In today's fast-paced marketing landscape, lead generation plays a crucial role in any business’s success. Without proper vetting to ensure relevance and quality, a long list of leads can turn into a wasted investment, leading to low conversion rates and ineffective marketing efforts.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Scoring 104

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Life sciences leaders are taking note, recognizing the need to incorporate health consumers’ perspectives when it comes to product and therapy development. Findings from our Connected Health Consumer Report indicate that receiving accessible, digestible information on the channels they prefer is critical to building trust.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Nobody just buys the art … They want the stories behind the art.”. Content is never just content.

Trust Marketing 65

Trust Marketing Content Marketing Work Management Paid Search Agency 65

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Whether it is on LinkedIn or not, it is imperative to market on the platforms your audience is on.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. Invest in employee growth for enhanced productivity Investing in programs that help employees feel motivated is essential for improving productivity.

Business 93

Business Allocation Lead Scoring Lead Ranking 93

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. In short, social proof is a shortcut to decide how to act. In short, social proof is a shortcut to decide how to act.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67