Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

Practices 100

Practices Best Practices Webinar Metrics Social Media 100

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Planning 100

Planning Marketing Management Buyer Personas Webinar Metrics 100

Buzz Marketing for Technology

MAY 23, 2012

Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Unfortunately, traditional BI is imperfect, making acting on feedback a game of guesswork.

Business 100

Business Opinions Act-On Focus Group 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. that day with two thought leaders who were media-trained. We immediately got to work. Program execution.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. The movement is well funded with over 8 billion dollars and no signs of slowing.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

New social media tools for B2B marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit [link] to learn more.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

MAY 30, 2012

The marketer had an idea, they hired an agency, the agency built a creative treatment and handed the media component over to another division, the media agency purchased the media, the advertising runs and everyone waits hopefully for the results. It’s all relative The speed with which social media spreads ideas and.

Advertising Agencies 100

Advertising Agencies CMO Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. Real time to a media buyer may be several weeks of ratings data to understand what target consumers are viewing. But should real-time data be such a priority?

Banner Ads 100

Banner Ads Banners Network Marketing Act-On 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Make them mean something.

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations.

Contacts 100

Contacts Tips Social Media Sales Qualified Leads 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Customer Support makes for an easy anchor of any good Social Media strategy so it stands to reason that Customer Support would play a leading role when it comes to listening in on Conversations. Let me explain ….

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

JULY 21, 2010

In my last post I talked about the shadow pipeline created by sales teams who don’t act in real time. And can you optimize across all media? – no – with the fragmentation of media because of social. Yes we forced the loop to close with some great technologies over the last few years. Are they reporting back to you in real time?

Resource Management 100

Resource Management Work Management Digg Planning 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Social also acts in the same way – the more your engage the more people engage back.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Buzz Marketing for Technology

MARCH 7, 2012

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. . - Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. - How writing a book can help generate awareness and build reputation. Visit [link] to learn more.

B2B Marketing 100

B2B Marketing Buyer Personas B2B Marketing Automation Services 100

Buzz Marketing for Technology

AUGUST 11, 2010

Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

JUNE 5, 2013

Back in the day—uh, about 10 short years ago—marketers knew more about their products than their consumers did, and had the luxury of acting as the gatekeepers of brand information. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. 31% read online endorsements, reviews or recommendations. Brand Credibility.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Buzz Marketing for Technology

OCTOBER 25, 2013

So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Whether it’s via an offer, a time frame (act now!) Are you telling visitors upfront when items are out of stock, or are you waiting to spring that on them when they go to checkout? The list of variables that create a good (or bad) checkout experience goes on and on. Wasn’t ready to purchase the product. Ditch hidden shipping costs and fees.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

JANUARY 30, 2013

Also, they are the perfect tool for very specific actions, namely, initiating a commerce transaction on a specific item or acting as a coupon code and they will be continued to be used in this context for the foreseeable future. This will continue to drive usage down. Instead they have lingered until something better comes along.

Brand Identity 100

Brand Identity Branding Mobile Advertising Click Rate 100

Buzz Marketing for Technology

MAY 22, 2013

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. To act as an invisible personal shopper, Wal-Mart must master what they do with this powerful combination of content and data—and when they do it.

Amazon 100

Amazon eCommerce Fulfillment Marketing & Strategy 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Blogs can act as the â??glueâ?? to hold these activities together, acting as a reflective commentary on the practitionerâ??s This is a space to build a community of practice, where the processes of problem solving, experimentation, coaching and building a professional repertoire of experiences can be undertaken. SlideShare Link.

Education 100

Education DMCA Wiki Peer-to-peer 100

Buzz Marketing for Technology

OCTOBER 30, 2008

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CMO 100

CMO Narrowcasting Peer-to-peer CPA 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community. Romi was also a speaker on Agency 2.0 on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

MARCH 31, 2009

Tags: Social Networking Communications Facebook social media.

Social Networks 100

Social Networks Business SMS Facebook 100

Buzz Marketing for Technology

OCTOBER 6, 2009

People couldn't act. Social media IS having a huge impact on sales today and will continue to have an even greater impact as it matures. Social Media is changing the game when it comes to access and influence. Marketing and Sales need to be tightly integrated with the same incentive and management plans. But it didn't work.

Leads 100

Leads Lead Marketing Qualified Leads Enterprise Management 100

Buzz Marketing for Technology

JULY 24, 2008

Digital Media in the Classroom. Digital Media in the Classroom. Media Kit. Hopefully, they can act as the rationale for technology plans in schools. New media for self-expression. Requires Flash Player 9 Version Test Download Flash. Technology & Learning. Educators eZine. School CIO. Latest eBook. More eBooks.

Education 100

Education Copyright Class RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

So much of getting into the social media mindset is about realizing that there are different, more productive ways to do things. So much of getting into the social media mindset is about realizing that there are different, more productive ways to do things. Its the "instead of" approach to home decor, since my 1200 sq.

Web 2.0 100

Web 2.0 Wiki Training Social Media 100

Buzz Marketing for Technology

OCTOBER 13, 2008

For many social media first-timers, that can be one of the biggest challenges: how to get the conversation going. This simple act does two things: It creates a bond between the power user and others. The Connectbeam Social Computing Blog. A resource and viewpoint from Connectbeam on how social computing is changing the way we work.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

It was a hard act to follow and his concerns certainly gave me a humorous and humble intro. Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Public Media. Social Media. Social Media Summit. . · Filed under Enterprise 2.0. can it transform the enterprise itself?

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. Evaluation.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. I Am The Media. . |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « « Prev. Next » All comments. Add a comment on Slide 1. Embed Video? Just include the embed code in the comment! 9 comments |.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Buzz Marketing for Technology

OCTOBER 6, 2008

All Discussions. My Discussions. Add a Discussion. Were sorry, but this discussion has just been closed to further replies. WEEK 1: Introduction to LinkedIn. Posted by Michele Martin on September 29, 2008 at 6:47am. View Discussions. than Facebook with a more formal culture of relationships and connections. Make Your LinkedIn Profile Work for You.

Linkedin 100

Linkedin Ning Screencast Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

For example, many call center jobs, accounting tasks, payment processing jobs, and even some technical support jobs are relatively routine activities that would actually decline in quality if the individuals doing them were to act creatively and deviate from prescribed procedures. Part One appeared here. I welcome your comments.

Work Management 100

Work Management Peer-to-peer Distribution Guidelines 100

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JULY 24, 2008

Its usually easier and less hassle for employees to find workarounds than to complain to management and wait for them to act. The Job of the Media. While I cant talk about the science, I can. talk about the art, and anyone whos a decent observer with a critical mind can quickly devise their own methodology for doing it from that.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. Comments (0). |. TrackBack (0). Comprehensive or Comprehendible? The "Best" Choice or the "Good Enough" Option?

Web 2.0 100

Web 2.0 Wiki Work Management Tagging 100

Buzz Marketing for Technology

JUNE 27, 2008

I ran into this when I was launching our internal social media proficiency effort. Chucks Blog. « A Pretty Good Discussion -- ON Magazine | Main. Storage Virtualization and Data Migration » June 10, 2008. Why Supporting Knowledge Workers Is Hard For IT. from an economy of transactions to knowledge and information."

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100