Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Social Media 112

Social Media Work Management Marketing Management Media 112

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

Social Media 62

Social Media Top of Funnel Media Allocation 62

Convince & Convert

MAY 1, 2013

She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Lady Gaga didn’t become the success she is today based solely on her talent.

Loyalty 159

Loyalty Word of Mouth Ideal Customer Profiles Communities 159

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Over the last decade, MarTech has evolved to keep up with changing consumer behaviors and the development of new media channels. Understand Automation Is the Future of Work.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? When mistakes happen, own up to them and proactively address the situation.

Ad Building 106

Ad Building Loyalty Customer Satisfaction Word of Mouth 106

Spiralytics

APRIL 25, 2024

How about understanding its implications to uncover the patterns, behaviors, and pain points that strengthen customer loyalty? Integrate first-hand customer feedback in your CRM systems to capture, analyze, and act upon. This will improve the product and show customers that their feedback is valued and acted upon, enhancing loyalty. #4.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Tony Zambito

JANUARY 4, 2022

Including lack of adequate childcare, health, industries severely impacted by the pandemic, acting upon personal interests, and early retirement. This has been predominantly noted in business markets and media as being driven by technology. . There are a variety of reasons cited. To name a few. Businesses should not be so fooled.

Interactive Marketing 242

Interactive Marketing Loyalty Act-On B2B Marketing 242

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. It’s a tool for customer service and nurturing loyalty. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Social Media 121

Social Media Work Management Marketing Management Media 121

Webbiquity

NOVEMBER 4, 2021

Each time you earn a customer’s loyalty, you’re also gaining their buying power. Direct mail, email, and social media advertising are all items in a marketer’s toolkit that should be leveraged to gain the trust of potential customers. These types of discounts, when offered, encourage people to act quickly.

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

Navigate the Channel

DECEMBER 14, 2023

Social media marketing is the practice of using social media platforms to connect with your audience, build your brand, and drive business growth. Why Social Media Marketing Matters 1. Why Social Media Marketing Matters 1. Unparalleled Reach Social media platforms have billions of users worldwide.

Social Media 65

Social Media Allocation Social Marketing Media 65

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Enhancing customer engagement and loyalty.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Navigate the Channel

AUGUST 7, 2023

Social media platforms have revolutionized the way businesses interact with their target audience. Houzz: A social media platform for home improvement and design enthusiasts. Over time, it has evolved into a comprehensive social media platform for all things related to home improvement and design. What is Houzz?

Social Media 65

Social Media Social Marketing Product Ad Building 65

Sharpspring

JULY 12, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 97

Social Media Communities Work Management Tips 97

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. If you’re feeling the heat, we see you and hear you. Today, “the people” control the message and the conversation.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Salesforce Marketing Cloud

FEBRUARY 15, 2024

By automating data collection, analysis, and delivery, retail artificial intelligence solutions help you act on insights faster and more efficiently, while leveling up both the employee and customer experience. When all departments use the same data, it’s easier to collaborate, and takes less time to act. Here’s how.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Marketing Insider Group

DECEMBER 15, 2020

Your brand personality is what distinguishes you from your competitors and builds relationships and loyalty with your customers. People share high-quality content on social media. Building Customer Loyalty. Content marketing can be a highly effective way to build brand awareness. Source: EndeavorCreative.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. So, act normal. When engaging on social media, be open, friendly, and conversational.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Vision Edge Marketing

JUNE 6, 2023

It falls on their shoulders to develop and execute the overall customer-centric growth strategy for the organization that creates sustainable revenue streams for the organization, builds brand loyalty , and gains a competitive edge in the marketplace. This is where the role of the Chief Growth Officer (CGO) becomes crucial.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. The easiest way is through social media.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. 6 companies that take brand marketing to the next level with social media.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Heinz Marketing

APRIL 19, 2024

Enhanced Brand Loyalty: Positive customer experiences build loyalty, leading to positive word-of-mouth marketing and increased brand recognition—making attracting future customers easier and less costly. More importantly, they should act on this feedback by improving the marketing materials around customers’ reported sticking points.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Marketing Insider Group

MAY 31, 2023

InMoment Image Source: InMoment InMoment is a cloud-based platform that businesses use to gather and analyze customer feedback from: Surveys Social media Review sites It’s basically a one-stop-shop for all your customer experience optimization needs. The customer has narrowed down their opinions and is ready to make a purchase decision.

Enterprise Management 260

Enterprise Management B2B Marketing Tools Marketing Management 260

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? When mistakes happen, own up to them and proactively address the situation.

Ad Building 62

Ad Building Loyalty Customer Satisfaction Word of Mouth 62

Convince & Convert

APRIL 6, 2016

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. Here are four areas to focus on. Connecting Across Channels. Focusing on Simple Metrics.

Loyalty 108

Loyalty Paid Search Agency Companies Purchase Intent 108

Heinz Marketing

MAY 24, 2023

Their happiness, loyalty, and support can make or break a company, especially when things get tough. By investing in customer-centric strategies, such as personalized experiences, exceptional customer service, and proactive communication, businesses can build stronger relationships and boost customer loyalty. But you know what?

Word of Mouth 105

Word of Mouth Loyalty Differentiation Paid Search Agency 105

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3% of total programmatic ad spend.

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Sprout Social

DECEMBER 20, 2022

This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post? Meet the team social media post examples include: Welcoming new hires to your team.

Social Media 98

Social Media Media Work Management Distribution 98

Tomorrow People

MARCH 30, 2021

Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. It’s a tricky but crucial balancing act. Consistency.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Sharpspring

JULY 31, 2017

Customer loyalty is a lost art of marketing, rediscovered. In the age of digital marketing, more emphasis is being put upon customer experience and customer loyalty. The renewed focus on customer loyalty is for a good reason. Marketing automation leads the customer loyalty revival. What Is Customer Loyalty?

Marketing Automation Services 60

Marketing Automation Services Loyalty Marketing Automation Automation 60

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. We recommend using a reliable social media monitoring tool with real-time brand mention tracking to avoid this. Track customer sentiment.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Biznology

MAY 6, 2019

Social media is a fantastic platform for promotion. You can engage with people on social media. However, navigating social media is no easy task. When a lot of people notice your social media pages, there’s more work to be done. Meanwhile, with high-quality content, you can gain loyalty. Stand out from the crowd.

Social Media 99

Social Media Media Content High Quality Lead 99

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Image credit: Teemu Paananen on Unsplash. Weave Your Brand into Your Event. Among the key brand elements to include are: Personality.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Navigate the Channel

JANUARY 8, 2024

The continuing significance of micro-moments for digital marketing lies in their potential to shape consumer decisions and foster brand loyalty. If customers aren’t engaged, they won’t act.” Almost all marketers have reason to remain attentive to this digital trend and include it in their business’ marketing strategies.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels.

Marketing Automation Services 50

Marketing Automation Services Act-On Demand Generation Agencies Marketing Automation 50