GA4 and Google Ads: What B2B Marketers Need to Know
KoMarketing Associates
OCTOBER 12, 2022
It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. While this change frustrated a lot of marketers, I think it will be more effective for tracking purposes. Top campaigns . Acquisition Overview .
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