SendX

MAY 24, 2021

If the domain is unprotected, malicious actors can pretend to be anyone: a company’s top-level executive, a vendor that the company is working with, or anyone else they see fit to use in order to successfully obtain information or money. Why aren’t you secured when you’re using email as it is? What is SPF? How Does DMARC Work?

Phishing 195

Phishing Domain Deliverability Validation 195

Martech

JANUARY 8, 2024

And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. A 2021 study from YouGov suggests that most countries are registering a maximum 60-70% cookie banner acceptance rate.

Analytics 127

Analytics Privacy Privacy Policies Privacy Protection 127

Webbiquity

AUGUST 6, 2019

Today, even large enterprises are willing to use “free trial” offers from new SaaS marketing technology (martech) providers in an effort to secure a winning edge on the cheap. Here are three key questions to ask your SaaS provider about cybersecurity.

Enterprise Management 168

Enterprise Management Marketing Management Budget Programs Buy 168

Optinmonster

DECEMBER 19, 2023

Most data breaches involve cybercriminals using hacking techniques to steal credit card information. Use tools that offer robust data privacy features to overcome this eCommerce business challenge. Use Google Authenticator or LastPass to apply two-factor authentication (2FA) and multi-factor authentication (MFA) on your website.

eCommerce 86

eCommerce Marketing Management Business Budget Programs 86

Zoominfo

MARCH 20, 2018

So what’s acceptable employee social media use and what’s not? Consider the following ( source ): 34% of people use social media while at work to take a mental break from their job. 17% to learn about someone they work with. 17% to learn about someone they work with. Do I need a corporate social media policy?

Social Media 164

Social Media Media Zoominfo Guidelines 164

Hubspot

JUNE 29, 2023

In this guide, we’ll explore everything about starting a career in insurance sales, including the pros, cons, and tips to help you succeed. You can also earn passive income from the policy renewals of customers. The kicker: success in this industry doesn’t come easy. Like Cody, you’ll get more “no” than “yes.”

Peer-to-peer 66

Peer-to-peer Ad brokers Burn Rate Budget Programs 66

Sprout Social

JANUARY 10, 2024

Getting complaints about your business never feels great. Successful complaint management is all about customer care. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Sprout Social

JUNE 15, 2020

This means that consumers must explicitly agree to a business’ terms (think: an opt-in checkbox) to “hand over” their information for marketing purposes (cookies, use of a Facebook Pixel ). These terms must likewise be disclosed on-site for visitors to review and accept.

Social Media 132

Social Media Social Marketing Privacy Policies Media 132

Vision Edge Marketing

MAY 26, 2020

The White House Office of Consumer Affairs found that a dissatisfied customer will tell between 9-15 people about their experience; around 13% tell more than 20 people, which leads to damaged reputations and loss of potential customers and revenue. How would you rate your last experience with us? Be Direct to Field Useful Complaints.

Paid Search Agency 210

Paid Search Agency Customer Satisfaction Work Management Analysis 210

SmartBug Media

JUNE 2, 2022

When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. An acceptable bounce rate is typically below 5 percent. Use a call to action! Ever hear the commonly used phrase “content is king”? Call to Action (CTA). Content Marketing.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Aberdeen

MAY 24, 2023

HR professionals are uniquely positioned to contribute to cybersecurity efforts by: Developing Policies : HR professionals can create policies tailored to the needs of remote and hybrid workforces. Raising Policy Awareness : HR professionals play a crucial role in fostering policy awareness among employees.

Phishing 52

Phishing Privacy Training Research 52

Salesforce Marketing Cloud

JANUARY 8, 2024

You’ve heard the adage about salespeople telling a customer “Of course we can do that!” Where can one use a sales contract? Sales agreement vs. bill of sale What are the benefits of using a sales contract? Where can one use a sales contract? Salespeople have a reputation for overpromising in their pitch.

Process 110

Process Practices Terms and Conditions Work Management 110

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever. Transparent privacy policies and easy-to-understand terms and conditions are essential.

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

ClearVoice

JANUARY 5, 2021

Have you noticed lately that, when you’re browsing the web, there are a lot of websites that use a pop-up to ask you to accept their cookie policy? Or maybe when you’re filling out forms, you’re suddenly seeing a checkbox at the bottom of many of them, asking you to acknowledge their policies?

Privacy Policies 71

Privacy Policies Privacy Advertising Agencies Advertisements 71

Seismic

JULY 27, 2023

and all I could think about was how lucky I am. I’ve covered myself in pain-relief gel, begrudgingly accepting the strong smell of menthol, in order to find some relief (which is a bit more embarrassing in an office environment). I’d try to remember how many sick days I had left and if this was bad enough to use one.

Terms and Conditions 52

Terms and Conditions Communities Loyalty Order 52

Martech

DECEMBER 18, 2023

Where are companies using AI the most? Up to 47% of organizations are using AI to help them with sales, marketing and customer service, with marketing operations at the top. Almost one in five executives are using or testing out AI to improve their marketing processes this year. It’s in customer-facing operations.

Marketing AI 122

Marketing AI Work Management Marketing Management Automation 122

Salesforce Marketing Cloud

MAY 12, 2023

While these tools can help from marketing to customer service to data insights, business leaders have posed concerns about AI’s potential impact and dangers on society and some are calling for generative AI regulations. Concerned about how generative AI could affect your job? How is it being used? Where does the data come from?

Marketing AI 52

Marketing AI Generation Copyright Business 52

SendX

MAY 24, 2019

But, the real surprise came in a few days back when Mailchimp communicated to its users about the changes to the Terms of Service and what these changes could really mean for them. Email marketing users will be charged for contacts that cannot be used for email marketing. An angry Mailchimp customer tweeting about the recent changes.

Pricing 279

Pricing Price Planning Paid Search Agency 279

Litmus

JANUARY 4, 2023

The message will either be accepted or bounced, with a reason why the message wasn’t accepted. . Properly implementing the following three are vital to your deliverability foundation: Sender Policy Framework (SPF). New ESP you’re using for the first time. Email delivery vs. deliverability. New domain with the same IP.

Deliverability 100

Deliverability Domain CAN-SPAM Click Rate 100

Litmus

OCTOBER 21, 2022

Delivery refers to whether or not a receiver (mailbox provider) accepts the message you’ve sent. Deliverability refers to where that message ends up once it is accepted. Sender Policy Framework (SPF) : Allows mail services to double check that incoming mail from a specific domain has, in fact, been sent from that domain.

Deliverability 117

Deliverability CAN-SPAM Domain Data Hygiene 117

Salesforce Marketing Cloud

JANUARY 29, 2024

Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. By using AI tools to help identify high-risk students early, institutions can then proactively engage them before it’s too late, helping to keep more students on the path to graduation.

Education 59

Education Trends Ethics Barriers 59

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Also, only 8% say they’re most worried about products or websites they’ve viewed online being tracked. Managing expectations. “I’m But I have to have value. Why we care.

Advertisements 121

Advertisements Advertising Privacy Ad Exchange 121

EveryoneSocial

DECEMBER 14, 2020

So social media etiquette — what it is and why it’s important is something every company should be training and educating their employees about. . But employees might be worried about what to post and still want to seem professional. Social media etiquette helps us know how to treat others with respect online.

Social Media 103

Social Media Media Social Networks Guidelines 103

JangoMail

JANUARY 22, 2021

What is DMARC DMARC is an email authentication, policy and reporting protocol. It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. Why should you use DMARC? What does DMARC do?

Deliverability 81

Deliverability Phishing Domain Validation 81

Salesforce Marketing Cloud

JULY 5, 2023

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. It can cross a line when AI uses information or user behavior from a different location, experience or device, without a clear explanation or consent process. That’s up from 52% the year prior.

Design 96

Design Personalization Ethics Ad Exchange 96

JangoMail

JANUARY 7, 2021

What is DMARC DMARC is an email authentication, policy and reporting protocol. It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. Why should you use DMARC? What does DMARC do?

Phishing 80

Phishing Domain Validation Tagging 80

Hubspot

JULY 9, 2020

This process raised another concern about how the regulation would impact the overall reporting process. The HubSpot Analytics team decided to use a mixture of HubSpot Analytics tools and Google Analytics to adjust for the new GDPR policies. We used Google Analytics to see all data trends.

Hubspot 93

Hubspot Process Banners Domain 93

Zoominfo

JULY 7, 2021

Surveys show that up to 40% of workers are thinking about quitting their jobs. Leverage automation: Use automated, personalized emails and drip campaigns sent to passive candidates that describe the opportunity and express your interest in connecting. Today, recruitment has to be more about people and not just filling a seat.

Resource Management 130

Resource Management Process Work Management Zoominfo 130

Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. If you send more than 5,000 daily emails to Google and Yahoo addresses, you must: Authenticate your emails using security protocols like DKIM, SPF, and DMARC.

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Biznology

APRIL 11, 2018

Why just use them as giveaways at a trade shows and events? When promotional products do such a good job advertising your business, you should use them more often. Free gift for answering a survey about our products and services. Be sure your privacy policy reflects this.) Free gift for signing up for our mailing list.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Zoominfo

MARCH 4, 2021

Hackers can steal personal information about your employees, customers, and vendors. Hackers can even engage in competitive espionage by stealing financial information, and details about planned projects. Don’t use easy-to-guess names that a hacker could easily figure out. This is where the majority of your private data lives.

CRM 100

CRM Marketing Management Lock-In Broadcasting 100

Salesforce Marketing Cloud

JULY 12, 2023

All our departments have great ideas about how to use generative AI,” said Shohreh Abedi , EVP, COO, and CTO of AAA. “I 60% who plan to use AI said they don’t know how to do so while keeping sensitive data secure. These risks are of particular concern in highly regulated industries like financial services and health.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

Zoominfo

AUGUST 10, 2021

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo The Birth of TikTok Resumes What’s interesting about this new trend is both the job seekers’ initiative in posting video resumes and the platform’s response. It used to be all paper when I started.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

What’s interesting about this new trend is both the job seekers’ initiative in posting video resumes and the platform’s response. While TikTok resumes are undeniably untraditional in the world of recruitment, there are some real benefits of using them to stand out from the crowd. It used to be all paper when I started.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Huptech Web

MAY 12, 2023

Due to this trend, businesses can experience increased costs, so a return policy is essential. Using self-service options for returns can improve efficiency and reduce costs for businesses. A well-defined return policy can help build customer trust and loyalty, increasing sales and customer satisfaction.

eCommerce 52

eCommerce Practices Terms and Conditions Tips 52

Salesforce Marketing Cloud

OCTOBER 25, 2021

It is also considering whether to require fund managers to disclose the criteria they use to apply terms such as green, sustainability, and low-carbon to companies in which they allocate capital. You may ask yourself what an enterprise tech company knows about tracking emissions. robert eccles, author. It turns out, quite a lot.

Allocation 98

Allocation Paid Search Agency Transparency Enterprise Management 98

Martech

JANUARY 9, 2023

Using some easy features in GA will help compensate for this loss so that you can remain data-informed. No matter which analytics tool you use, leveraging unobserved data is a great tool to keep up with the evolving environment of digital marketing analysis. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4.

Marketing Attribution 119

Marketing Attribution Marketing Analytics Tools Analytics Features 119