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Corporate Diversity & Inclusion Trends of 2020

Zoominfo

In the first half of 2020, according to ZoomInfo data, around 40% of Fortune 500 companies employed director titles with “diversity” and “inclusion.” The last half of 2020, however, saw the number of people in “diversity” and “inclusion” increase by ~200%, or nearly tripling from the beginning of the year.

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Three Forces Drove Venture Capital Trends in 2020

Zoominfo

Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Three trends appear to help drive the increased funding in 2020: .

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6 B2B Demand Gen Predictions for 2020

The Point

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I believe 2020 will be a year of category consolidation in B2B martech. In 2020, platform tool sets will reach a maturation point that will force consolidation in various categories.

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5 Trends for the Future of Marketing in 2020 and Beyond

Marketing Insider Group

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. It’s 2020 and Millennials have already peaked as a percentage of the adult population, making up just over 40% of the global population.

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5 Essential Pieces of a Prospecting Solution

Is your team focused on building a reliable tech stack for 2020? Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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5 Questions to Boost Your 2020 Content Marketing Strategy

Marketing Insider Group

If VoC and VoE are not already a part of your upcoming 2020 content strategy, now is the time to start thinking about ways that these important groups can help build trust with your audiences. If you haven’t been integrating with these departments to date, be sure that this becomes part of your strategy in 2020.

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The Biggest Event Trends for 2020

Marketing Insider Group

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. 2020 may be the year we say goodbye to a culture of “hustle and grind”. Quick Takeaways.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

April 23, 2020 9:30 AM PDT, 12:30 PM EDT, 5:30 PM GMT How to change your messaging so your brand is viewed as relevant (not tone-deaf). Live polling will be done during the presentation to give you real-time perspective from your peers in addition to the research findings.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

Speaker: Jamie Shanks, CEO, Sales for Life

January 29th, 2020 12:30 PM PST, 3:30 PM EST, 8:30 PM GMT Next steps to kick-start sales and marketing integration through "insights committee workshops". The framework you need to measure digital behavioral change, and correlate that change to revenue.

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Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

Discover valuable insights and practical steps on how to: Adjust your tactics to deal with the impact of 2020. If your role includes supporting sellers, then this in-depth sales enablement guide is for you! Keep remote onboarding and training engaging (including SKO). Deliver content and tools sellers will love.

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The Retailer’s Playbook for Customer Acquisition

The economic disruption of 2020 has left retailers facing a host of barriers to growth. Now more than ever – one need remains consistent: a successful customer acquisition program.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads.

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All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

We were all hit with some financial troubles during 2020, and long-term revenue growth can seem a bit tricky right now. What are B2B Marketers doing right now to continue their growth during these still uncertain times? Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals.

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Closing the Social Distance with Virtual Selling

Speaker: Amy Huseth, Vice President of Marketing & Sales Enablement at CDK Global

October 21, 2020 at 11:00 am PST, 2:00 pm EST, 7:00 pm BST In moving forward, Amy and her team have also created initiatives that will help teams excel in a post-pandemic environment. With these tips, you should feel confident about how your sales team will look in 2021 and beyond.