Inbox Insight

JULY 28, 2020

These are the latest stats on our community: As a trusted source for IT buyer research , we’ve been able to analyze buyer intent signals based on content views and downloads. Together with our recent survey panel, we aim to answer an important question on every tech marketer’s mind – “What do IT buyers care about in 2020?”.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Zoominfo

JUNE 11, 2021

Use buying signals to get in front of newly established businesses. alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. For example, in the U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Use buying signals to get in front of newly established businesses. alone, there were 24% more new business applications for tax IDs filed in 2020 than in 2019, according to the U.S. Figure 1 : There were 24% more tax ID applications filed by businesses in 2020 compared to 2019. For example, in the U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

DECEMBER 16, 2020

ZoomInfo analyzed data on its platform that measured buyer intent signals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies. Figure 1 : Interest rose in COVID-19 topics from September through November 2020. Source: ZoomInfo. In terms of total searches, testing took the top spot.

Zoominfo 162

Zoominfo Intent Signal Business Buyer Intent 162

Zoominfo

NOVEMBER 24, 2020

That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work? link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020 Where Does Streaming Intent Data Come From?

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Tony Zambito

MAY 21, 2021

A November 2020 Trust Radius research report on the B2B Buying Disconnect points to buyers increasing the amount of research they do, searching online more, seeking more review content, and looking for more sources. I viewed and listened to a recent Selling Power online event. It is issue number one for many marketing and sales leaders. .

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want. We feel this.)

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Zoominfo

MAY 27, 2021

Over the last three years, intent data has emerged as the fastest growing data category according to TOPO’s 2020 Intent Data Market Guide. Its growth is changing how teams prioritize their time and gather behavioral signals about prospects and accounts. But how does ZoomInfo Intent work? Oh, very interesting.

Intent Data 246

Intent Data Intent Zoominfo Top of Funnel 246

Heinz Marketing

MARCH 17, 2020

With the uncertainty facing many/most companies heading into the second quarter of 2020, marketing budgets are receiving increased scrutiny. Tighten focus on active buyer intent signals: Instead of just fishing in the vast ocean for qualified fish, deepen your definition of a truly qualified, in-market prospect.

Marketing Budget 94

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 94

Zoominfo

AUGUST 16, 2021

Over the last three years, intent data has emerged as the fastest growing data category according to TOPO’s 2020 Intent Data Market Guide. Its growth is changing how teams prioritize their time and gather behavioral signals about prospects and accounts.

Intent Data 130

Intent Data Intent Zoominfo Buyer Intent 130

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Sword and the Script | B2B

OCTOBER 3, 2020

B2B trade shows won’t recover for years Live events like tradeshows and conferences have traditionally ranked as one of the top sources of leads , but that all but dissolved in 2020. As we head into Q4 for 2020, many marketers are planning budgets for the next year and wrestling with how much budget to set aside for live events.

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

Zoominfo

JANUARY 26, 2021

G2dotcom [link] pic.twitter.com/1FEAc6jlUP — ZoomInfo (@ZoomInfo) September 25, 2020. With predictive analytics and intent signals, marketers can deliver ads through IP addresses, directly to stakeholders and decision makers. Why Do You Need An Enterprise Lead Gen Strategy? Engaging Multiple Stakeholders.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

JULY 12, 2021

Companies use an average of 75 technologies, with the amount going up as the number of employees increases, according to 2020 research from ZoomInfo. For that reason, ZoomInfo believes data is the starting point for monitoring your total addressable market and uncovering buyer intent signals from target accounts.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JULY 20, 2021

Companies use an average of 75 technologies, with the amount going up as the number of employees increases, according to 2020 research from ZoomInfo. For that reason, ZoomInfo believes data is the starting point for monitoring your total addressable market and uncovering buyer intent signals from target accounts.

Work Management 130

Work Management Marketing Management Zoominfo Ad Building 130

Porch Group Media

MARCH 2, 2023

In 2020, the DIY movement took on a huge surge as people sat home dreaming of the upgrades they had been putting off. Our new mover audiences are enhanced with rich insights into consumer preferences, lifestyles, interests, property data, and billions of purchase intent signals for unparalleled insights.

First-Mover Advantage 52

First-Mover Advantage Trends Intent Signal Purchase Intent 52

PureB2B

FEBRUARY 3, 2022

These intent signals allow B2B sales teams to accurately identify and prioritize in-market prospects with the highest propensity to buy. LinkedIn, 22 Sep 2020. AI-assisted technology supports this by enabling swift analysis of customer data, including location, demographics, engagement behavior, and past purchase history.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Martech

OCTOBER 29, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Why we care. Read more here. Quote of the day. “By

Top of Funnel 106

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 106

NetLine

APRIL 11, 2023

Webinar Fatigue Isn’t Real Since the back half of 2020, we’ve heard the term, “Webinar Fatigue,” bandied about. Similarly, between March and April 2020, ON24 reported a 333% spike in webinar attendance, with an increase of 251% in total demand YOY. Did we mention that Webinar registrations are a high-intent signal?

Demand 52

Demand B2B Webinar Metrics Intent 52

Madison Logic

AUGUST 26, 2020

But start testing them in the second half of 2020 to maximize ROI both this year and next. Madison Logic 2020 marketing investment data shows an average uplift of more than 50% in target account reach for companies that integrate across multiple channels. Tool 1: Multichannel Media Programs for Full-Funnel Engagement.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Engagio

DECEMBER 28, 2020

And I wonder if anyone really wants to be in the predictions business after all the challenges we’ve had to confront in 2020. Industry leaders and alliances will continue to solidify against the momentum of activity that started in 2020. Companies will need to fight the 2020 digital exhaustion factor.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

LeanData

AUGUST 10, 2020

Let’s be honest here, 2020 has not been…”ideal”…for most of us. Whether personally or from a corporate standpoint, this has been a rough year, and it’s not showing any signs of a quick turnaround.

Budget Programs 80

Budget Programs Intent Signal Multi-Channel Advertising Agencies 80

Heinz Marketing

FEBRUARY 4, 2021

12 months ago at the beginning of 2020, in late January of 2020, we definitely had some different ideas of what we might be facing for the year. If I would’ve sat here 12 months ago, this time 2020 and said, “I’m going to describe for you the seven key areas of growth and success for marketers in 2020.”

Work Management 139

Work Management Peer-to-peer Marketing Management Cross-Selling 139

Valasys

MAY 1, 2020

On the 28 th of April 2020, Infogroup unveiled its competency to process B2B intent data using its real-time data platform Data Axle. The companies using B2B intent data engage with the customers better and generate sales conversions at a much-amplified rate than companies that don’t leverage intent data.

Intent Data 64

Intent Data Intent Enterprise Management Work Management 64

Digilant

JUNE 27, 2023

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. For example, in the lead-up to the Women’s Euros in 2022, search interest for the “sportswear” category was up 35% compared to the year average.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. For example, in the lead-up to the Women’s Euros in 2022, search interest for the “sportswear” category was up 35% compared to the year average.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Aberdeen

JANUARY 25, 2019

By 2020, 70% of respondents plan to use account-based marketing, which indicates that B2B marketing organizations are finding targeting programs informed by purchase intent data to be either invaluable or inevitable.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Martech

MARCH 6, 2023

CTV advertising ad impressions increased by 31% quarter over quarter in Q4 2020, according to Conviva’s State of Streaming report. This helps us find buyer intent signals which are great identifiers of penetration opportunities in the marketplace. At my agency, we also like to use keywords for targeting.

Paid Search Agency 80

Paid Search Agency Ads Campaigns Cable 80

Content4Demand

MAY 21, 2020

Intent signals — such as keywords — can be used to identify where the buyer is in their journey and understand their pain points. The more specific your keywords are, the better you can understand your intent signals,” said Jay Tuel, VP of Sales at Demandbase, during his session.“A

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Brightedge

OCTOBER 9, 2020

8 min read Update: This blog has been updated with 2020 data and information. billion people using the internet in July 2020 alone, the buyer’s journey now begins and, for many industries, ends in the digital landscape. 87% of consumers begin their journey digitally. 87% of consumers begin their journey digitally.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

TrustRadius Marketing

OCTOBER 3, 2022

Data from HubSpot shows that 70% of marketers are using it —15% more than in 2020. Intent data is considered downstream when it consists of quality intent signals representative of people who are researching you or your competitors’ products, and therefore, likely to be in-market to make a purchase and soon.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Heinz Marketing

NOVEMBER 22, 2020

Something to note as security is at the top of everyone’s minds in 2020 is that 6sense, because it’s an account based platform, is fully GDPR and privacy compliant.

Marketing Automation Services 138

Marketing Automation Services Work Management Marketing Management Buying Cycle 138

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

6sense

DECEMBER 9, 2021

6sense’s account engagement platform excels at helping sellers during specific stages of the buyer’s journey, such as when buyers are transmitting intent signals like: First-party intent . Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Valasys

SEPTEMBER 27, 2019

According to a recent report by CustomerThink 74% of the respondents acceded that by the year 2020, customer experience will surpass price & product as the key brand differentiator. Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Strategic-IC

APRIL 23, 2023

It informs which accounts you should be targeting, highlights intent signals, reveals customer pain points, and helps you to engage at a deeper level. This means seeking out intent data platforms and leveraging first-party data stored in your CRM. In 2020, 10% of businesses were using intent platforms for ABM.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. Michael Bird further added that the basic intent signals only imply interest and doesn’t essentially imply the intent to buy. This helps influence purchase & closes the sale.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40