customer 2018 Related Topics 
Customer Experience Matrix
JANUARY 1, 2019
The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). Vendor funding increased $568 million in 2018 vs $492 million in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017. Acquisitions.
KoMarketing Associates
DECEMBER 5, 2017
Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
FEBRUARY 13, 2018
CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience. The post Why Less Is More for Customer Experience in 2018 appeared first on Marketing Insider Group.
KoMarketing Associates
JUNE 13, 2018
Many marketers are already personalizing the customer experience, but new research indicates that there is more of a need for them to go above and beyond using simple phrasing, such as “you” and “your.”. Previous research suggests that marketers have already made it a top priority to personalize the customer experience.
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy. With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. The importance of early engagement.
KoMarketing Associates
NOVEMBER 27, 2017
Looking ahead to 2018, CMOs already have an idea of how they intend to spend their marketing budget, according to new research. A focus on existing customers, analytics and digital marketing is emerging. The research showed that by a ratio of 2-to-1, they intend to focus on existing customers rather than customer acquisition.
Influitive
OCTOBER 4, 2018
On October 3, 2018, campers joined us from far and wide to celebrate customer love at Advocamp Field Day, the biggest customer engagement, experience, and advocacy event of the year.
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. August 7 2018 9:30 AM PDT 12:30 PM ET 5:30 PM GMT Engage with signature content opportunities. Operationalize for the digital age.
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
Charlie Isaacs, CTO for Customer Connection at Salesforce, has the answer to that question, and many more on top of it. August 14th 2018, 11 AM PST, 2 PM EST, 7 PM GMT. But even if you are one of the companies that has figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off?
Speaker: Brian Carroll, CEO & Founder of markempa
There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
Speaker: Jeff Davis, Founder, jd2 Consulting Group
This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. September 13th 2018, 11 AM PST, 2 PM EST, 7 PM GMT. We must find a way to create “Togetherness” and use the collective knowledge of each team to win.
Expert insights. Personalized for you.
215 
Let's personalize your content