Litmus

JULY 13, 2021

Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. Actively managing your list isn’t just good for deliverability, it’s good for engagement, too. Which is, in turn, good for deliverability.) Enter: the bounce.

Deliverability 108

Deliverability CAN-SPAM Marketing Management Stats 108

Litmus

AUGUST 19, 2021

With Litmus Test and Spam Testing , instantly test your emails in 100+ email clients, apps, and devices—and get a guided check of the critical elements that affect email performance and deliverability before sending. Originally published on May 20, 2016, by Lauren Smith. Try Litmus free today. Last updated August 19, 2021.

Privacy Policies 117

Privacy Policies Deliverability CAN-SPAM Privacy 117

Biznology

DECEMBER 27, 2017

If multiple recipients do the same, your reputation as a sender will rapidly deteriorate and your deliverability will take a hit as a result. According to Statista 2016 , the open rates for personalized messages were 18.8 You don’t want your messages to start going directly to the spam folder where they won’t be seen at all.

Email Marketing 202

Email Marketing Marketing Management Click Rate CAN-SPAM 202

ConvertKit

JANUARY 15, 2021

Chapter #6: Deliverability and spam. Work email use dropped from 256 minutes per day in 2016 to 209 minutes in 2019, and personal email use saw a similar drop from 209 minutes per day in 2016 to 143 minutes in 2019. 73% of millennials prefer communications from businesses to come via email ( Adestra 2016 ). The good news?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

SendX

FEBRUARY 22, 2019

A relative newcomer in the space (founded in late 2016), we’ve made sure we made our product an absolute monster of a MailChimp Alternative. This doesn’t allow them the time and labour to focus on every customer's email deliverability. Deliverability: Constant Contact offers some of the best deliverability in the industry.

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

Convince & Convert

JANUARY 22, 2016

IHOP (@IHOP) January 15, 2016. Ellen Buchsbaum (@JadeisFedUp) January 16, 2016. IHOP (@IHOP) January 15, 2016. AnyaSunnY (@Anya_Sunny_) January 15, 2016. With these types of campaigns, it will not be a memorable experience if the deliverable isn’t up to par. Panuary pic.twitter.com/SkLtRi86d4. The results?

Lead Gen 103

Lead Gen Deliverability Twitter Differentiation 103

Brandpoint

NOVEMBER 15, 2022

As a content strategist, I’m tasked with helping bridge the demands of each field to tie business needs with web deliverables that also meet audience needs. Note: This blog was first published in April 2016 but has been updated for relevancy. The SEO game is full of stories like this one, examples in which compromises must be made.

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Final deliverable : in-depth persona overviews of 3–4 pages, including: Core persona information.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

nDash

JANUARY 7, 2019

When we launched our content creation platform in 2016, we did so with the slogan of “Build Your Content Community.” On nDash, you now have the option to create a campaign , which is a series of deliverables all related to a particular theme, topic, audience, or initiative. Here’s everything that has happened in 2018.

RSS 64

RSS Work Management Hubspot Deliverability 64

eDataSource

JUNE 19, 2018

Inbox performance — shown as the percent of campaigns achieving 90% or better deliverability —reflects a wide range of performance, with the Restaurant and Retail/Department store categories owning the top numbers, and Jewelry/Watches and Sporting Goods on the low-end of the range. Thirty Days Ended Father's Day. 20% Read Rate.

Deliverability 44

Deliverability Amazon Urgency Marketing Pricing 44

Martech

SEPTEMBER 26, 2022

That has translated to immense success for startups like Robinhood, which reached almost 1 million users in 2016. You need to find partners that come up with actual ROI solutions vs. deliverables that may fall flat. VC investment resulted in $105 billion raised in 2020 alone. Tapping into that growth can be challenging.

Work Management 108

Work Management Marketing & Strategy Marketing Strategy Practices 108

Litmus

FEBRUARY 2, 2023

For example, you may want to have a consistent from email address for your transactional and marketing emails for deliverability reasons (as frequent changes to your from email address could reset your sender reputation). Learn more Originally published on September 7, 2016, by Jaina Mistry. Every time. Last updated February 2, 2023.

Autoresponders 105

Autoresponders Work Management Marketing Management Paid Search Agency 105

Televerde

JUNE 28, 2021

This expansion is an extension of Televerde’s European Headquarters in Glasgow, Scotland, which was opened in 2016. HMP Styal is Televerde’s first European engagement center that is staffed entirely by female prisoners and its ninth prison-run center globally.

Ad brokers 52

Ad brokers Lead Ranking Work Management Advertising Agencies 52

Kapost

MAY 16, 2016

It’s a finding from the 2016 B2B Customer Experience Benchmark Report from Kapost. A lack of visibility into initiatives, timelines, and deliverables across teams is an issue for 56% of B2B marketers who responded to the survey. Only 12% of B2B marketers rate themselves as “very effective” at delivering a great customer experience.

CMS Development 75

CMS Development B2B Marketing Lead Ranking Planning 75

Directive Agency

NOVEMBER 15, 2018

47% of buyers view 3-5 pieces of content before engaging with a sales rep ( Demand Gen Report, 2016.) For instance, Rankbrain uses machine learning to sort through the billions of PAGES it knows about and find the ones deemed most relevant for particular queries ( Search Engine Land, 2016.). They shop the same way.

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

KoMarketing Associates

JULY 19, 2016

This is especially useful when you’ve covered a “broad” keyword term (B2B content marketing) but are looking for other topics around it (B2B content marketing trends 2016). This is critical for us when we are following up with clients about outstanding deliverables. What is it? : Final Thoughts.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Aberdeen

FEBRUARY 27, 2017

Back in 2016, our report Account-Based Marketing Fact and Fiction: What Really Works? Relevant messaging essentially puts the bat on the ball. Marketers who don’t get this are out of their league. Set Realistic Expectations for ABM. Why is it so important to have realistic expectations for ABM?

Buzz 63

Buzz Account Based Marketing Work Management Paid Search Agency 63

Convert

JANUARY 10, 2023

Don’t commoditize experimentation on the basis of arbitrary deliverables like the number of tests run or worse, the number of hours worked. Year: 2016, source ). Hourly: CRO offerings start from $125 per hour or $2500 per month (Year: 2016, source ). You already know this… but we will go ahead and say it anyway.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 52

Kaon

DECEMBER 9, 2015

In 2016, we will participate in the resurgence of value in how marketers frame their strategies and messaging. The shift to value-based messaging will be at the heart of key campaigns and each core marketing deliverable. Because value is contextual, these deliverables will, by necessity, no longer be analog. The Digital Core.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Content Marketing Institute

DECEMBER 28, 2017

Robert makes this point in the Zen and the Art of Content Maintenance (October 8, 2016) edition: When it comes to creating quality content in our businesses, many of us increasingly face tension between the romantic idea of popularity on the one hand – views, clicks, positive comments, shares, etc. – Click To Tweet.

Planning 101

Planning Content Marketing Marketing Proposals Content 101

Hubspot

JANUARY 5, 2017

hours, you'll learn about lifecycle marketing, email list segmentation, design, deliverability, and more skills to help you cultivate a strong strategy for 2017 and beyond. Before you go, you can watch Monaghan’s INBOUND 2016 talk in full below: How will you be changing your email marketing strategy in 2017?

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Moz

JUNE 23, 2020

In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy. Mike redefined technical SEO and its importance in our industry back in 2016. 11:15am – Stream 2 – The Science of Seeking Your Customer.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Directive Agency

NOVEMBER 15, 2018

47% of buyers view 3-5 pieces of content before engaging with a sales rep ( Demand Gen Report, 2016.) For instance, Rankbrain uses machine learning to sort through the billions of PAGES it knows about and find the ones deemed most relevant for particular queries ( Search Engine Land, 2016.). They shop the same way.

Sales Management 40

Sales Management Lead Generation Top of Funnel Lead Scoring 40

Moz

JUNE 23, 2020

In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy. Mike redefined technical SEO and its importance in our industry back in 2016. 11:15am – Stream 2 – The Science of Seeking Your Customer.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Adobe Experience Cloud Blog

JULY 6, 2012

In fact, the Radicati Group estimates that by 2016 over 730 million accounts will be accessed from mobile devices. This is pretty much a good rule of thumb for all B2B email communication and email deliverability , but it is even more appropriate for mobile emails. 3) Keep your body content concise.

Optimization 48

Optimization Mobile Marketing Landing Pages Marketo 48

Hubspot

MARCH 30, 2016

Not only is that a really bad experience for our subscribers, but it's also not good news for the health of our email deliverability. No longer are we padding our metrics with vain, inflated subscribers who ultimately harm our deliverability and email performance. So our list was big. Now, here's how it works.

CTR 28

CTR Click Rate Open Rate Deliverability 28

Hubspot

JANUARY 26, 2017

For example, if a project required the creatives on your team to work around the clock to get their deliverables done on time, why did this happen? Did we provide all deliverables outlined in the project scope? Editor's Note: This post was originally published in May 2016 and has been updated for comprehensiveness.

Product 28

Product Paid Search Agency Deliverability Thought Leadership 28

Martech

MARCH 4, 2024

Further, these new measures will improve email deliverability and open rates for legitimate marketers, as users become more confident that the emails they receive are from trusted sources. I found Reddit threads discussing the practice dating back to 2016. For just $600, you can send up to two million emails a month.

Rules 116

Rules CAN-SPAM Phishing Work Management 116

Martech

NOVEMBER 3, 2022

Also, the unsubscribe process is generally better than it was when I conducted a larger study on unsubscribe practices in 2016. Don’t forget the deliverability angle, either. But even with those extra clicks, I can see improvement in the unsub process since 2016. Overview: 5 insights from brand unsubscribe journeys.

Process 100

Process Opt-out Opt-in CAN-SPAM 100

Adobe Experience Cloud Blog

APRIL 25, 2017

Our new architecture allows for faster execution to succeed in the engagement economy, enabling customers like Politico to deliver a relevant, responsive, and engaging experience at incredible speed — to over 80M customers on Election Night 2016. Deliverability rate?”. Performance statistics: “What’s a good email open rate?

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Litmus

JULY 14, 2021

At what point do the deliverability risks associated with inactive subscribers outweigh the value they generate? Some will have a much greater tolerance for deliverability risk while others will have much lower tolerances. Does your brand have good visibility into your deliverability? Your brand’s context.

Deliverability 110

Deliverability Work Management CAN-SPAM Opt-in 110

Litmus

OCTOBER 11, 2023

Improved deliverability Engagement metrics like click-through and unsubscribe rates impact your deliverability , and an easy-to-use mobile email contributes to the subscriber experience. This article was originally published on April 21, 2016. It was most recently updated on October 11, 2023.

Design 117

Design SEM Class Mobile Marketing 117

Terminus

JANUARY 16, 2019

In 2016 we made it official, and I became a full-time Terminator. Gathering requirements, rallying key stakeholders, defining the scope and timeline, breaking down the workflow and defining deliverables were essential in the planning process. Step 2: Discovery – What’s in a Brand?

Account Based Marketing 29

Account Based Marketing Brand Identity Branding Paid Search Agency 29

Litmus

JANUARY 21, 2021

Running your campaign through Litmus Checklist helps ensure that your email works great in over 90 popular email clients and includes a spam filter test to see if any content tweaks affect your email’s deliverability or inbox placement. The post What is an email template? appeared first on Litmus.

Template 94

Template CAN-SPAM Deliverability Knowledge Base 94

Hubspot

JUNE 16, 2016

And low-quality subscribers are bad for email deliverability because it can lead to really low engagement rates on your emails and land you a pot in recipients' "junk" folders. Google removed sidebar ads in February 2016 to mainly improve user experience. The latter definitely isn't as lovable. How about Google?

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Heinz Marketing

NOVEMBER 27, 2017

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Our very first guest was Funnelholic author and Topo co-founder Craig Rosenberg.

Ideal Customer Profiles 48

Ideal Customer Profiles Work Management B2B Sales Consulting 48

CoSchedule

JANUARY 12, 2023

This improves deliverability and prevents future emails from entering the spam folder. This post was originally published on March 28, 2016. The newsletter uses excellent imagery to illustrate each article. The newsletter is well-formatted and uses lots of whitespace. Newsletter #5: Zoom. It features top-of-the-range product updates.

Newsletter 84

Newsletter Click Rate Open Rate Privacy Policies 84