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Revisiting Content Marketing Predictions For 2016

Marketing Insider Group

The post Revisiting Content Marketing Predictions in 2016 appeared first on Annuitas. The post Revisiting Content Marketing Predictions For 2016 appeared first on Marketing Insider Group. I thought it would be interesting to revisit some content marketing predictions […].

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Help Me Help You – My Top 2016 Posts on Marketing and Leadership

Marketing Insider Group

I spent 2016 giving dozens of keynote speeches and conducting workshops with thousands of people on the topic of Content Marketing and the Leadership and Culture required to support real Innovation. The post Help Me Help You – My Top 2016 Posts on Marketing and Leadership appeared first on Marketing Insider Group. What a year!

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Gender in Senior Management: F1000 Diversity Creeps Up From 2016 to 2019

DiscoverOrg

In 2016, DiscoverOrg compiled a benchmark report that asked: How is gender distributed among C-suite and senior management roles at Fortune 1000 companies? Overall in 2016, we found that just 15% of senior management were women. Gender Representation in the C-Suite: 2016 vs. 2019. The answer then: Not much. Department.

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The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June.

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There are as many European-based martech products today (3,647) as there were globally in 2016

chiefmartech

I remember the mad rush to finish the 2016 marketing technology landscape five years ago, just in time to present it for my opening keynote at that spring’s MarTech conference in San Francisco. The global 2016 martech landscape wasn’t an anomaly. Maybe it wouldn’t shrink? Maybe it might even grow a little more?

Product 144
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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

So I won’t offer any predictions for 2016, but I’ve probably qualified to share several not-quite-predictions — slightly vague but meaningful ideas and trends that I think are likely to impact marketing in the year ahead. 2016 is the year we hit “peak martech” in the marketing technology vendor landscape.