Trending Sources

5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. Increased Focus on Employee Advocacy. REQUEST A FREE DEMO.

MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. Below you can see a network map of the top 100 engaged users in the MWC 2016 conversation. The post MWC 2016: Top 100 Influencers and Brands appeared first on onalytica.

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Top 10 Booths at Dreamforce 2016

Radius

Check out the short video below as I nerd out on the top 10 booths at Dreamforce 2016! Sure, I’m a bit biased, but I truly believe Radius advertised on one of the boldest, brightest, and integrated booths at Dreamforce 2016. I’d love to hear which booths you believe topped the rankings at Dreamforce 2016, and hope this list gives you inspiration for next year! Salesforce.

7 Engaging CMO Interviews From 2016

It's All About Revenue

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. Well, sort of. They are in fact a headline, a blurb, followed by my take on each interview with the link to read the full piece at the end.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing Trends for 2016 12 Ask “Why We Are Doing This?”

Mobile Marketing Trends for 2016

It's All About Revenue

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. Some 2016 forecasts call for further changes within the industry landscape, one of the biggest being rapid mobile growth in emerging markets. This week's topic: Mobile Marketing.

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Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016. Create the Content Your Buyers Crave.

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Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. Ways in which our content can help achieve in objective in 2016 are plentiful. The post Use This Agenda For Your 2016 Content Marketing Plan appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Competitors.

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In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

So I’ve summarized some of the best writing on {grow} for 2016 by. It’s time to catch up on some of the best posts you missed this year … and maybe re-visit some old favorites: The five most popular 2016 marketing posts, by page views. I also had the honor and pleasure of publishing 26 podcast episodes in 2016. By Mark Schaefer. I really have no idea. Human.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing Trends for 2016 12 Ask “Why We Are Doing This?”

The Biggest Mobile Marketing Trends of 2016

It's All About Revenue

Top Mobile Marketing Trends for 2016. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. This go round it's all about mobile marketing. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Read the full story on Business2Community. Mobile Marketing

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Content Marketing World 2016 – Just Do Nothing

ANNUITAS

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017. The post Content Marketing World 2016 – Just Do Nothing appeared first on ANNUITAS. And with better slides.

The 8 Hottest Content Marketing Trends For 2016 [Infographic]

B2B Marketing Insider

To help content marketers get up to speed and stay ahead of the curve, CJG Digital Marketing has picked out eight key trends and movers that will change the marketing space in 2016 which you can’t ignore. The post The 8 Hottest Content Marketing Trends For 2016 [Infographic] appeared first on Marketing Insider Group. Content Marketing

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7 Predictions for Email Marketing in 2016

Act-On

If you could look into a crystal ball and see what will happen in 2016 (President __?), In 2016, I think more and more of those single-person marketing departments will try their hand at segmentation. There are several studies that point to segmentation and/or personalization as being top priorities for marketers in 2016. How do you think email marketing will change in 2016?

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. B2B Marketing Trends for 2016 12 Ask “Why We Are Doing This?”

Is 2016 the Year for Workplace Automation?

B2B Lead Blog

The threat of a robot uprising has long been a theme in science fiction novels, and in 2016, it’s beginning to look like reality. Workplace automation is a trending concept, as businesses seek out ways to operate more efficiently and for less money. Yet, contrary to the fear of many, experts say that automation will […]. Marketing Automation marketing automation

Your Must-Have Marketing Technology In 2016

B2B Marketing Insider

The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group. The average marketer today is far different than the average marketer of ten, or even five, years ago. Take a minute to think about what you do each day and what you need to be effective in your role. Now consider how much of that was around as little as five years ago. The rise of […].

Rainmaker 2016 – Key Takeaways

ANNUITAS

“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. The post Rainmaker 2016 – Key Takeaways appeared first on ANNUITAS. I used to believe that Marketers were the most enthusiastic group in an organization about what we do for a living. The buzz and excitement in the marketplace is truly amazing to witness.

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Top 5 Content Marketing Trends Of 2016 So Far

B2B Marketing Insider

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. The post Top 5 Content Marketing Trends Of 2016 So Far appeared first on Marketing Insider Group. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Content Marketing

The Best Content Marketing of 2016

Contently

And even though I tried my best, I haven’t examined every piece of content from 2016, so feel free to curse me out on Twitter if you think I overlooked your brand’s amazing microsite about the ethics of potato chip manufacturing. Merriam-Webster: Election 2016. — Merriam-Webster (@MerriamWebster) September 27, 2016. adj.): GE: GE Reports. Amtrak: The National.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

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15 Key Visualizations & Diagrams From #MarTech 2016

KoMarketing Associates

The 2016 Marketing Technology Landscape. Per MarketingLand coverage , and exemplified through Conference Chair Scott Brinker ‘s infographic, the 2016 marketing technology landscape , 3,874 organizations are represented in today’s marketing technology ecosystem, compared to about 2,000 last year and 150 for its inaugural version in 2011. MarTech Innovation Still To Come.

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25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. 2016 Content Marketing Benchmarks, Budgets, and Trends. But I figure, since it’s all about 2016 trends, that I can include it. Well … good content. Am I right? Like a lot, a lot.

Marketing Technology Landscape Supergraphic (2016)

chiefmartech

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. But if you really want to zoom in an explore the landscape, you should download one of the hi-res versions here: 2016 Marketing Technology Landscape Supergraphic (PDF). Finally! ). And I really needed the space.

IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

In 2016, we can expect to see increased innovation and disruption throughout the year and beyond, as we are entering a time when legacy approaches, size and brand, will be viewed as totally impertinent. IoT 2016: Top 100 Influencers and Brands Click To Tweet. The post IoT 2016: Top 100 Influencers and Brands appeared first on onalytica. What Are the Experts Saying? Company.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? Sort of. That’s ok! Think Beyond B2B. The point?

The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]

bizible

In November, we unveiled the 2016 State of Pipeline Marketing Report. We learned a lot about the marketers of 2016, but wanted to know how our new learnings compared to those of 2015. This post dives into marketers’ shift in priorities, goals and success metrics from 2015 to 2016. Overall, it seems marketers in 2016 are less confident in the channels impacting revenue.

Mi6 Agency’s Top Charts for Dec 2016

MI6 Marketing Agency

Digital Advertising Spending Plans for 2016 vs 2017? The post Mi6 Agency’s Top Charts for Dec 2016 appeared first on Mi6 Agency. This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author.

Top 10 Modern Marketing Blog Posts of 2016

It's All About Revenue

The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. It was a big thing for Modern Marketers in 2016 and it was a big thing for us. 5 Ways Video will Transform Digital Marketing in 2016. As Modern Marketers we need to know what types of posts resonate with our readers.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. Owler – a free competitive intelligence platform – rapidly went from 0 to over 500,000 users and they’re on pace to exceed a million users by the end of 2016. The issues of lead generation and account-based marketing continue to be big in 2016 and for a good reason.

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11 Qualities Creative CMOs Must Have In 2016 And Beyond

B2B Marketing Insider

The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group. With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. Content Marketing

49 Noteworthy Social Networking Stats and Facts

Webbiquity

in 2016, and 85.8% eMarketer predicts that number will jump to nearly 49% in 2016, and, by 2017, increase to 70.7% B2C marketers are significantly more likely (49%) than B2B marketers (32%) to say they plan to increase activities on Instagram in 2016. Though new social networks continue to be launched (e.g. As noted below, Instagram is taking off (nearly a third of U.S. 84.7%

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The State of Marketing Technology 2016

CMO Essentials

In his report, The State of Marketing Technology 2016: Controlling the Chaos , the Aberdeen Group’s Andrew Moravick found that Best-in-Class marketers are 74% more likely to have a strongly integrated suite of marketing technology solutions and that they are also 31% more likely to make technology buying decisions independent of IT. Why is that? Do you?

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115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

Facebook LinkedIn Pinterest Social Media Marketing Twitter future of social media Instagram millennials Reddit social media facts social media news social media statistics 2016 TumblrGuest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts.

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5 Things That Need to Change in B2B Marketing 2016

ANNUITAS

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. As I look back at 2015 and to 2016 I think about many of the things that we as B2B marketers still need to do in order to keep pace with our sophisticated B2B buyers. Strategy first.

Highlights from SXSW 2016

grow - Practical Marketing Solutions

This theme gathered momentum last year and was huge in 2016. It seems impossible to me that these are still even issues in 2016. So those are a few highlights from SXSW 2016. The post Highlights from SXSW 2016 appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This theme gathered momentum last year and was huge in 2016. Very VR. Very VR.

Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

Laura Ramos was our first keynote speaker at Viewtopia 2016, and in addition to sharing some of her extraordinary expertise and years of marketing insights, she hammered home one major point – anyone interacting with prospects shouldn’t just be conveying ideas. Elaine Ip (@_elaineip) November 9, 2016. iMEDIA Conference (@iMEDIA_yeg) November 9, 2016. Let that soak in.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. Here are a few brands that nailed it this year: During the 2016 Super Bowl, Gatorade created a Snapchat filter that allowed users to share a Super Bowl tradition—dumping Gatorade on the coach—with their friends. Gatorade (@Gatorade) February 8, 2016.

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]

Webbiquity

Marketing Infographics Marketing Research global internet facts global internet statistics 2016 2017 infographicsGuest post by Toby Dean. The Internet literally has no boundaries. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 billion people. Today that figure is 47%. ) For instance, did you know that despite the U.S. having 86.8%