Hubspot

FEBRUARY 22, 2017

HubSpot reached its 10-year milestone in 2016. And that got us thinking. We opened our doors to new destinations, and our eyes to new design. We’re not entirely sold on every traditional anniversary theme, but we think tin suits HubSpot’s 2016 just right. Flexibility is really about a whole lot more.

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Hubspot Communities Design Business 66

Onalytica B2B

MAY 26, 2016

. “The most innovative uses of technology integration and elearning are grounded in learner creation and collaboration with a choice of design tools, multimedia, research and content.” University of Regina, Open Thinking. The post Edtech and Elearning 2016: Top 200 Influencers and Brands appeared first on onalytica.

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Brand Identity Branding Lead Scoring Lead Ranking 101

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Sunday, Oct 16, 10:50 AM – 11:34 AM.

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Marketing AI Marketo Work Management Thought Leadership 48

Brightedge

MAY 16, 2021

Serious marketers should read the equivalent of 10 or more educational and industry books per year (2500 pages) to maintain and expand skills and knowledge. Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Don't Make Me Think Revisited : A Common Sense Approach to Web Usability By Steve Krug, 2014.

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Marketing AI Planning Paid Search Agency Enterprise Management 142

SendX

NOVEMBER 10, 2020

And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email. So, to help you avoid the pitfalls that most marketers fall into when utilizing email marketing, we have outlined the 10 most crucial email marketing mistakes.

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Email Marketing Planning Tips Paid Search Agency 359

Biznology

JANUARY 6, 2020

With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you. Elle Woulfe , VP of Growth Marketing at the product design platform InVision , is one of the most coherent thought leaders in the B2B realm. Thanks, Sean, for a great experience.

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netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

SocialPilot

MARCH 12, 2024

Think Small by Volkswagen The challenge at hand was to boost Volkswagen vehicle sales in the US. Rather than ignoring the major source of contention, the campaign accepted it and capitalized on the automobiles’ small size by encouraging its consumers to “Think Small” – the name for their campaign in 1959.

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Paid Content Campaigns Examples Advertising Agencies 83

Walker Sands

DECEMBER 12, 2023

He also had a previous stint at CRN, from 2016 to 2021. Like any publication, we write things we think our audience would be interested in,” he said. And if you’re embargo pitching a product or service that is designed for the channel, you’ll need to offer Kyle an interview with a channel partner. However, a channel angle helps.

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Enterprise Management Media Bandwidth PR 64

Contently

OCTOBER 11, 2022

Creative teams, made up of copywriters, graphic artists, videographers, web designers, and more, are usually under the brand function of enterprise organizations. When you think of content marketing, you probably think of multi-media influence across mediums. Susan is interested in purchasing 10 new easels for her art studio.

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Peer-to-peer Budget Programs Content Class 163

Kevin Indig

JULY 31, 2023

Footers share the same fait: SEOs think footer links don’t matter, and designers think users don’t scroll as far down the page. For example, in 2016, Google registered the patent for User-Sensitive PageRank , which factors user behavior and trust into link weights. Try to enjoy music without bass!

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PageRank Microsite Comparison SEO 98

Litmus

APRIL 1, 2021

We asked email experts Lily Worth , our email design and production specialist, and Brian Thies, email developer and owner of Thies Publishing , to dig into the archives and share some insight about their experience through the years, specifically with coding and design. The 1990s to 2000s was a renaissance period for email design.

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Design Trends Mobile Marketing Email Campaigns 66

Webbiquity

SEPTEMBER 26, 2023

What do most people think of when they hear “Minnesota”? A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. Sometimes eight.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. I think of catchy hashtags and emotional Instagram campaigns. And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. I picture crisp, vivid photography that draws my eye to a publication.

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Stats Email Marketing Storytelling Mobile Marketing 40

Adobe Experience Cloud Blog

JANUARY 6, 2017

Check it out and let us know if you follow someone who you think should be on the list. Entrepreneurship Taught Me I Suck At These 10 Things! Luke Combs (@LukeCombsMusic) December 20, 2016. Joe Pulizzi (@JoePulizzi) December 19, 2016. Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

LeadSquared

NOVEMBER 24, 2015

Last week’s session on ’16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016′ was one of the most successful webinar sessions we have ever had. How to generate quality leads by digital media for the newly started web design companies? They are doing well so I think it would help. Question 10.

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Paid Content FAQ Webinar Metrics Advertising Agencies 52

Content Standard

OCTOBER 22, 2016

When I think of Ann Handley and MarketingProfs, I think of a distinct brand of humor: sharp, punny, and exuberant. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. This will change the way you think—not creating stuff for the moment, but building marketing momentum.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Martech

SEPTEMBER 14, 2023

It’s the same now as it was in 2016 when initial studies began. On analysis, we found that smaller digital transformation projects yielded far greater returns (around nine to 22 times more) in the last three years than larger, over-designed ones. Developing board-level thinking and narratives.

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Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 118

Lattice

FEBRUARY 18, 2016

Like it or not, 2016 is going to be the year of account-based marketing. The very first #FlipMyFunnel conference of 2016 is about to go down and you want to be there. Our agenda is designed for people who are just getting started with “smarketing” and more experienced practitioners who want to take their game to the next level.

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Account Based Marketing Marketing Funnels Top of Funnel Conference 100

ConvertKit

SEPTEMBER 28, 2020

When Kelsey Baldwin played “teacher” as a kid, all she wanted to do was design worksheets on Microsoft Word, assembling clip art and lines to layout the perfect geography handouts. In high school, her first design class showed her that design could be a career, and she decided she wanted it to be hers. It was really empowering.

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Design Creativity Ad Agencies Course 125

Hubspot

MARCH 10, 2016

16 Events You Should Attend in 2016. What: An Event Apart is brought to you by the folks behind design publication A List Apart , and brands itself as “the design conference for people who make websites.” Designers, developers, marketers, content creators, and project managers come together for three days of talks and workshops.

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Advertising Agencies Paid Search Agency CMO Enterprise Management 28

Biznology

JANUARY 5, 2017

Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. I’d also like to let you know that I’m presenting a Biznology webinar on January 10 on the digital marketing trends for this year. Why’s that?

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Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Hinge Marketing

MARCH 21, 2016

Almost 4 out of 10 firms in the High Growth group do such research at least yearly. Think of it as a Return on Effort analysis. Our research-based strategies are designed to be implemented. This makes their business development task easier. But they don’t do this blindly. How Hinge Can Help.

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Research Marketing Budget Peer-to-peer Marketing Budget Creation 48

ANNUITAS

JUNE 23, 2016

We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Think about where there may be a gap in your current content strategy. Only 10% report being very effective at achieving demand generation goals. Marketers in B2B create a lot of content.

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Buyer Personas Demand Generation Content Advertising Benchmark 124

ClickZ

FEBRUARY 19, 2020

The final two questions address what’s involved with designing and launching your website and are important questions that help you consider if now is the right time to replatform. That’s why thinking through each step of your replatforming journey is critical. Question #7: When should you design and launch a new site?

eCommerce 102

eCommerce Ning Allocation Work Management 102

Contently

APRIL 18, 2017

And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. Despite the universal threshold, only 66 percent of video ads, excluding YouTube, were viewable last year, per Google’s 2016 “State of Play” report. Case closed?

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Video Marketing Youtube Ad Exchange Click Fraud 119

Biznology

DECEMBER 22, 2016

Here are 10 of the marketing trends to watch for 2017. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets.

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Trends Mobile Advertising Planning Marketing AI 80

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Not necessarily as obvious as one might think. 10 of the Most Successful B2B Blog Post Themes. Create an opportunity to acquire backlinks.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Webbiquity

OCTOBER 25, 2016

Well…if it’s someone I think is cool like an athlete and they’re showing a product, I might be into it,” on brave kid said. “If In 2016, we may very occasionally pay attention to ads, but generally consider them a nuisance. For example, their tweets often generate 10 or more and retweets. Blank stares.

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Traffic Paid Search Agency Advertising Agencies Social Media 100

Cintell

DECEMBER 28, 2015

In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association. Only proceed if the persona would think the idea is great. We each have a quick bookmark of our “ 10 Pre-qual Qs for Prospects” questions and the Google Doc of our personas.

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Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Hubspot

JANUARY 4, 2016

To achieve both in 2016, marketers will need to become more savvy than ever. Here are a few trends that could make life challenging for nonprofits in 2016, along with some strategies that can ensure you end the year better than you started. In 2016, Nonprofits Will Square Off Against. Think mobile first.

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Hubspot

JULY 23, 2019

These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018. Caffeine.tv, a platform built by ex-Apple designers , allows you to create live broadcasts for friends and followers. Year Launched: 2016.

Social Media 101

Social Media Social Marketing Media Planning 101

Online Marketing Institute

AUGUST 17, 2018

What Digital Marketers Are Thinking About Influencer Marketing? According to Statista , 25% of brand strategists and social media marketers think that influencer marketing is pivotal for speeding up digital transformation in the next three years. Then, it simply asked them to write unbiased reviews of its products.

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Case Study Case Studies Studies Advertising Agencies 52

Content Marketing Institute

DECEMBER 12, 2017

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. Although I think this transaction is a few years away, I want to go on the record now. HANDPICKED RELATED CONTENT: 4 Ways to Shift Your Thinking to Truly Focus on Your Audience.

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Marketing AI Content Marketing Paid Search Agency Content 111

The Lead Agency

OCTOBER 4, 2017

Imagine having an army of intelligent assistants doing all your menial tasks – freeing up your time to think creatively and strategically. In 2016, Condé Nast, an American mass media company that owns brands ranging from Vanity Fair and to GQ, partnered with IBM Watson. Automated design and content generation.

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Marketing AI Paid Content Work Management Marketing Automation Services 100

Salesforce Marketing Cloud

FEBRUARY 2, 2023

Think GPS systems that suggest the fastest route to a destination, voice-activated virtual assistants such as Apple’s Siri, personalized Netflix recommendations, and Facebook’s ability to recognize your face and tag you in a friend’s photo. Plus, designs can be customized to ensure a perfect fit.

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes. onlineoptimism. FlipTheSwitch. LearnOnTikTok.

Campaigns 142

Campaigns Examples Design Planning 142

Sprout Social

JUNE 30, 2021

These are quick, typically 10-15 second photo or video clips that give people a slightly different glimpse into a person or business and disappear within 24 hours. Then, in 2016, Instagram incorporated it into their platform. And now, we see it in nearly 10 different platforms. What are social media stories? Poll your audience.

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