Lattice

DECEMBER 9, 2015

The original historical record was through storytellers, leaders who learned the oral history of their village or culture and ensured it was passed down through future generations. Today’s storytellers are often creating stories through written words, filmed video and fantastic soundtracks. appeared first on Lattice Engines.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100

Convince & Convert

APRIL 4, 2016

Robert McKee is the master of Hollywood storytelling, and you may recognize his name. Robert is a story mentor, the creator and leader of his famous STORY and Storynomics seminars, and a world-respected lecturer and teacher on story and the engines behind both business and narrative storytelling. The Story Master Speaks. Adaptation.

Storytelling 85

Storytelling Business Consulting Positioning 85

Contently

JUNE 29, 2016

In this webinar, Contently VP of brand development Elisa Cool reveals how marketers can combine the art of storytelling with smart content metrics to develop an incredibly effective content marketing program. In this webinar, you’ll learn: How the evolution of storytelling over the last century will impact your brand today.

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Storytelling Webinar Metrics Content Marketing Forecasting 65

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. Regardless, Instagram followed suit a few years later in 2016. This past year, TechCrunch reported that the use of social media Stories has grown 842 percent since 2016. Evolution of the Story Format.

Social Media 99

Social Media Storytelling Media Marketing & Strategy 99

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Storytelling Business Work Management Paid Search Agency 103

Content Standard

NOVEMBER 11, 2016

Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling. Storytelling, while content based, still represents a shift in the paradigms of content marketing. This would appear to tell us that both content marketers and advertisers are increasing their spend in 2016.

Marketing Budget 93

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 93

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 83

Storytelling Social Media Effectiveness Media 83

Vidyard

NOVEMBER 14, 2016

If you weren’t able to make the trip to San Francisco (or didn’t tune into our Live Stream) here are some of the biggest lessons we took away from Viewtopia: Storytelling Isn’t Just a Buzzword. Elaine Ip (@_elaineip) November 9, 2016. iMEDIA Conference (@iMEDIA_yeg) November 9, 2016. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

KoMarketing Associates

MAY 16, 2018

This is a 68 percent year-over-year increase dating back to 2016. These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI. This is an increase from 44 percent in 2017 and 43 percent in 2016.

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Spending Studies Video Marketing Budget Programs 194

Contently

JUNE 30, 2016

Imagine JP Morgan Chase (a Contently client) using the power of storytelling to get the most out of its 200,000+ employees. The post Contently Quarterly: The Summer 2016 Issue appeared first on The Content Strategist. Extrapolate this across an enterprise brand and there’s potential for immense, Optimus Prime-level changes.

Top of Funnel 66

Top of Funnel Digital Marketing Funnels Content Storytelling 66

Onalytica B2B

MAY 12, 2016

Whether you’re playing a VR game based on one of our books, or actually walking through the pages of a storytelling experience, VR is giving us revolutionary and unique ways to showcase and expand our properties.” The post Virtual Reality 2016: Top 100 Influencers and Brands appeared first on onalytica. TOPIC ANALYSIS.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Webbiquity

AUGUST 13, 2019

Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling. Keith Fenech is VP, Software Analytics at Revulytics and was the co-founder and CEO of Trackerbird Software Analytics before the company was acquired by Revulytics in 2016.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Content Standard

APRIL 11, 2017

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.

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Storytelling Brand Identity Branding Paid Search Agency 66

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Remember the Pokémon Go craze of 2016? But that future may not be far off. The third biggest trend is employee activation. Augmented Reality Becomes Commonplace.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Vidyard

JANUARY 19, 2017

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. Storytelling is a way to share a powerful message, but you have to know what the right message is. We can imagine even J.K.

Storytelling 50

Storytelling Marketing Automation Services Work Management Marketing Management 50

Vidyard

OCTOBER 19, 2016

KITCHENER, Ontario – October 19, 2016 – Vidyard today announced the speaker lineup for Viewtopia 2016 , the industry’s largest annual video marketing summit being held in San Francisco Nov. To see the full list of categories, visit https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. Already a proven destination for mobile video, Snapchat’s advantage lies at an intersection of two key strengths: storytelling and video. The post What’s the Best Platform for Live Video Marketing in 2016?

Video Marketing 72

Video Marketing Planning Best Practices Paid Search Agency 72

Contently

OCTOBER 18, 2021

The storytelling solution. Neanderthals were actually much stronger than humans and had bigger brains, but the reason we became the dominant human species is because we had an incredible storytelling superpower. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016.

Storytelling 101

Storytelling Marketing Management Impressions Paid Search Agency 101

Vidyard

JANUARY 8, 2016

The best marketers, they say, will act differently in 2016. Forrester Predictions for 2016: B2B Marketing's New Mission. Forrester’s predictions see massive changes in 2016 in four major realms: go-to-customer strategy, the accelerating shift from art to science, tech investments, and B2B messaging. Get the Report.

Forrester 50

Forrester B2B Marketing Top of Funnel B2B 50

Vidyard

NOVEMBER 10, 2015

Hopefully they’ll inspire you as well with new ways to kick your marketing efforts into hyperdrive in 2016! Cutting Through the Noise with Creative Storytelling in B2B – Bhaji Illuminati. Hopefully this gives you some great inspiration as you think about your 2016 marketing attack plan. All systems go, prepare to launch.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. Content Marketing 2016 & SEO. View the Webinar Recording.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Integrated B2B

JANUARY 17, 2020

The world has made a fundamental shift in the way it views sustainability since the United Nations Framework Convention on Climate Change’s (UNFCCC) Paris Agreement was signed by 195 countries in 2016. This is where the art and science of storytelling comes in. The significance of storytelling.

Paid Search Agency 96

Paid Search Agency Storytelling Companies Tips 96

Vidyard

OCTOBER 19, 2016

Viewtopia ® is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Marketing Insider Group

OCTOBER 1, 2019

Harness the power of emotions and storytelling to make your content marketing more engaging. A 2016 study showed that individuals who build an emotional connection with a brand are 8.4 Harness the Power of Storytelling. Quick Takeaways. Understanding what makes your customers tick is key to successfully marketing to them.

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Storytelling Marketing & Strategy Paid Search Agency Trust Marketing 251

Thinkers360

APRIL 18, 2024

She has authored two pioneering books on DevOps: DevOps for Digital Leaders and The Kitty Hawk Venture , and earned numerous awards including: Top 100 The Most Influential Women in Silicon Valley 2016 by the San Jose Business Journal, and Most Powerful and Influential Woman Award by the National Diversity Council in 2016.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Content Standard

JANUARY 14, 2016

As companies look to transform their marketing departments for scalable brand storytelling in 2016, content technology investments appear to take place early on in the transformation process. The post Are You Hiring to Support Your Content Technology Investments in 2016? Download the full marketing transformation report here.

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Content Standard

JANUARY 14, 2016

As companies look to transform their marketing departments for scalable brand storytelling in 2016, content technology investments appear to take place early on in the transformation process. The post Are You Hiring to Support Your Content Technology Investments in 2016? Download the full marketing transformation report here.

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Leadspace

JUNE 24, 2016

When Scott asked his advice for new marketers, Duane gave a reply that I would wear on a t-shirt: “Get very comfortable with fundamental martech tools, hone your creative and storytelling skills, and fearlessly dig into data exploration, analytics, insights, and visualization. ” Now I have to go find out what D3 is. .”

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Content Standard

AUGUST 19, 2016

This month, Ascend2 released the 2016 State of Content Marketing report. Content and storytelling. A lot of great storytelling does happen through content—but just because your brand creates something longer than a display ad tagline, doesn’t mean it tells a story. The Dilemma. Reach and visibility.

Top of Funnel 40

Top of Funnel Trends Content Marketing Brand Identity 40

Content Standard

JUNE 30, 2016

Brandon Stanton has created Humans of New York with the perfect recipe for digital storytelling. HONY has truly taken digital storytelling to a level all marketers should strive to achieve. As we know, episodic content was a trend to watch in 2016 for the Content Standard. A Simple Concept for a Simple Purpose.

Storytelling 66

Storytelling Marketing & Strategy Social Media Facebook 66

Brightedge

MAY 16, 2021

Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Convince & Convert

DECEMBER 29, 2017

NetApp and Cisco partnered with our team at Yeager Marketing to create a compelling social nurturing campaign, adding in Mercer-MacKay Digital Storytelling to support content amplification through FlexPod’s Twitter channel. On average, we see about 15 percent growth in followers month-over-month. 2 years ago, @FlexPod had ~1K followers.

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Campaigns Ad Building Opt-out Paid Search Agency 153

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. I picture crisp, vivid photography that draws my eye to a publication. B2Bs are in the lead.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

ClearVoice

JULY 27, 2023

Devised by 19th century German playwright Gustav Freytag, Freytag’s Pyramid is a paradigm of dramatic structure outlining the seven key steps in successful storytelling: exposition, inciting incident, rising action, climax, falling action, resolution, and denouement. The Freytag-style storytelling extends to the people TOMS serves.

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

Content Standard

OCTOBER 22, 2016

In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Original, sustained storytelling is really difficult.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Content Standard

SEPTEMBER 1, 2016

In the 1960s, Lost in Space captured the imaginations of families across the country through television and spin-off writing, long before the rise of digital storytelling. The post What No Man’s Sky Teaches Us about Digital Storytelling appeared first on The Content Standard by Skyword. Understanding Context.

Storytelling 43

Storytelling Paid Search Agency Advertising Agencies Communities 43