KoMarketing Associates

APRIL 20, 2017

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent of emails delivered in the fourth quarter of 2016 were marketing emails, and 2.5

Open Rate 120

Open Rate Email Marketing Deliverability Advertising Benchmark 120

KoMarketing Associates

NOVEMBER 5, 2019

Lead nurturing is essential for converting prospects into customers, but new research suggests that marketers are still struggling with this critical component to success. Just 8% of marketers give their nurture program an “excellent” rating; just 33% graded their program as “average.”. Lead Generation from Sales and Marketing Teams.

Lead Nurturing 121

Lead Nurturing Marketing Report Marketing Qualified Leads Leads 121

DiscoverOrg

MAY 2, 2019

In 2016, DiscoverOrg compiled a benchmark report that asked: How is gender distributed among C-suite and senior management roles at Fortune 1000 companies? Overall in 2016, we found that just 15% of senior management were women. Gender Representation in the C-Suite: 2016 vs. 2019. Chief Marketing Officer.

Enterprise Management 120

Enterprise Management Work Management Case Studies Startups 120

KoMarketing Associates

JUNE 8, 2017

The 2017 “What Works in Online Marketing” report from AudienceBloom recently looked at ten different tactics online marketers are using, as well as the ROI they are presenting. According to the data, on-site content marketing (6.85), influencer marketing (6.77) and on-site SEO (6.77) showed the most value.

Marketing Report 136

Marketing Report Online Marketing ROI Content Marketing 136

KoMarketing Associates

APRIL 3, 2018

Email marketing continues to be a popular tactic among marketers, but what is the difference between those who send responsive and non-responsive messages? Marketers who send emails with a non-responsive design have an open rate of 14.9 Marketers who sent mainly responsive emails had the highest unique click rate at 1.4

Marketing Report 121

Marketing Report Email Marketing Design Open Rate 121

KoMarketing Associates

JUNE 11, 2018

As marketers look ahead into the future, more of them are investing in content planning to gauge the ROI of their efforts, according to new research. The “2018 State of Email Workflows” report from Litmus revealed that more than half of marketers (55 percent) are now using a content calendar year-round. percent vs. 49.5

Marketing Report 135

Marketing Report Email Marketing Planning Advertising Agencies 135

EverString

NOVEMBER 10, 2016

Okay, The post [Report] 2016 Account-Based Marketing Survey Report Results appeared first on EverString.

Account Based Marketing 48

Account Based Marketing Marketing Report Customer Surveys Marketing 48

KoMarketing Associates

OCTOBER 10, 2019

Previous research has shown that marketing and sales alignment can be critical to sustaining a company’s overall bottom line, but new data shows that there are still struggles between marketers and other teams. Just 23 percent of all other marketers could say the same. The Growth of Sales and Marketing Alignment.

Marketing Report 122

Marketing Report Statistics Advertising Benchmark Custom Publishing 122

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. The reason for this is that influencer marketing campaigns generate impressive results.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Onalytica B2B

MARCH 16, 2016

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. Beautiful, aggressively-priced mid-range phones from China; Huawei preparing to bulldoze its way into the Western market; and awesome VR demos all over the place. Be sure to download the report to see who ranked beyond 50 on the list.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. What’s coming in 2016?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

SWZD

AUGUST 30, 2016

Report on how B2B marketers in the tech sector are using content marketing to hit their goals this year: original research LinkedIn’s B2B Technology Marketing Community looks at what drives lead generation - content marketing – in their 2016 B2B Content Marketing Spotlight Report.

Marketing Report 54

Marketing Report B2B Marketing Content Marketing B2B 54

KoMarketing Associates

JUNE 28, 2017

Marketers are already aware of the importance of crafting unique customer experiences, and brand experience is becoming a critical part of their strategies. As their attention turns to this aspect of marketing, one-in-three CMOs say they intend to set aside between 21 percent and 50 percent of their budget for brand experience.

Marketing Report 120

Marketing Report Brand Identity Branding Marketing Management 120

KoMarketing Associates

APRIL 3, 2017

New research suggests that B2B marketers are satisfied with the third-party resources they turn to for data, but they have more confidence in the information they harness through their own CRM. However, just one-in-five B2B marketers elect to update their data if existing values conflict with third-party data.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

6sense

OCTOBER 21, 2015

What does a successful content marketing program look like? How do marketers measure success? What are the most effective content marketers doing daily and weekly? 6 Takeaways from the 2016 B2B Content Marketing Report . 6 Takeaways from the 2016 B2B Content Marketing Report .

Marketing Report 48

Marketing Report B2B Marketing Allocation Planning 48

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. The panelists include: Ardath Albee – Marketing Interactions. Matt Heinz – Heinz Marketing. What They Can Do Better in 2016? Miles Austin – Fill the Funnel, Inc.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Marketing Insider Group

DECEMBER 16, 2015

In 2016, marketing will become age-agnostic. Great brands will start engaging consumers with content focused on their passions and values, according to the latest Communications Trends Report Hotwire PR released last month. Age Is Just A Number Age may have played a central role in the marketing campaigns of old.

Demographics 100

Demographics Intent PR Marketing 100

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. As part of our engagement, they have sent detail of their marketing and sales technology stack.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Convince & Convert

MARCH 15, 2016

Edison first waived the flag on the explosive growth of podcasts in last year’s Infinite Dial study, but their new, 2016 podcast statistics show that momentum is building for the medium. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016.

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. Here’s a quick review: My Previous Marketing Predictions. I thought augmented reality marketing might become a reality (boy was that wrong.)

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Marketing Insider Group

AUGUST 16, 2016

By Tyler Burchett, Media Relations Associate at Fractl Content marketing is already having its moment. According to a recent report by the Content Marketing Institute, the percentage of total marketing budgets allocated to content marketing has increased from 13% in […].

Allocation 100

Allocation Content Marketing Content Paid Search Agency 100

The Point

MAY 3, 2016

Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide. The report covers a wide range of trends and topics, but focuses on the best practices most common amongst “high-performing” marketing teams.

Marketing Report 100

Marketing Report Planning PPC Lead Ranking 100

Sprout Social

OCTOBER 31, 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. All of the upcoming chats for November 2016 are listed below. November 2, 2016: Using Keyword Search for Twitter & Instagram. November 16, 2016: Social Media Reporting & Analysis.

Peer-to-peer 83

Peer-to-peer Keywords Distribution Analysis 83

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Kaon

FEBRUARY 26, 2016

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. So now you ask, ‘Well how do we create higher lead conversion at trade shows and beyond?’. The answer is simple.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Savanta

APRIL 5, 2016

The happiest marketers find their role stimulating, respect their leader and buy into their employer’s vision (see my post on the 2015 B2B Leaders report for an in depth exploration of this). Marketers with an advanced degree like an MSc earn on average £8K more than their counterparts with a Bachelor’s degree.

Peer-to-peer 120

Peer-to-peer Customer Surveys Paid Search Agency B2B Marketing 120

Onalytica B2B

FEBRUARY 24, 2016

Social media has already revolutionized traditional marketing, and with over 76% of buyers feeling ready to have a social media conversation, it is set to do the same thing for traditional selling. The marketing and social professionals who grasp social selling will be the winners in the new digital world.” That’s it.

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Scoring Lead Ranking 84

Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. It goes like this: “If content is the soul of digital, content marketing platforms are its church.” At Contently, we believe that content is the “ atomic particle ” of digital marketing.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Biznology

DECEMBER 22, 2015

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). Want to learn more?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Marketing for the New B2B Buyer.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Leadspace

MAY 8, 2018

That said, an equally sound argument can be made for SDRs to report to Marketing, as they form the bridge between Marketing and Sales and often play a crucial role for the former — for example when executing strategic marketing campaigns. So, which should you choose? 4) Are you leveraging your SDR feedback loop?

Marketing Report 91

Marketing Report Sales Qualified Leads Lead Ranking Planning 91

Onalytica B2B

MAY 12, 2016

“Virtual reality and augmented reality are bringing a much needed boost in excitement back to the devices and key semiconductor markets. Below is the top 50, if you want to see who ranks from 50-100 be sure to download the full report by clicking the download button below. Download The Full Report. TOPIC ANALYSIS.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Marketing Insider Group

JUNE 23, 2020

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. That article was Jack Neff’s superb “ Are Brands Optimizing Their Marketing to Death ?”

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

Hive9

FEBRUARY 9, 2021

chief marketing officer. years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). years in 2016. The report, which analyzes the top 1,000 U.S. The report, which analyzes the top 1,000 U.S. In fact, at 3.5

CMO 166

CMO Comparison Consulting Marketing Report 166