Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process. Interactive selling experiences.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Litmus

MARCH 11, 2016

February market share saw mobile email opens climb back to their highest levels yet—55%. Let’s take an in-depth look at February market share data! When it comes to email marketing, it’s all about your audience. February ended with mobile representing 55% of opens, webmail with 26% of opens, and desktop with 19% of opens.

Mobile Marketing 64

Mobile Marketing Email Marketing Paid Search Agency Stats 64

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. How Can We Best Utilize Mobile Advertising in the B2B Space? It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Marketing Insider Group

APRIL 28, 2016

In 2016, mobile marketing is poised to be more powerful than ever. The number of users who own mobile devices is continuing to increase, and the amount of companies who focus on mobile are increasing as well. There’s no better way to attract web traffic, improve sales, or even drive inbound phone calls.

Mobile Marketing 100

Mobile Marketing Rules Paid Search Agency Traffic 100

Convince & Convert

JANUARY 4, 2016

Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. The Rise of Mobile. Email marketing has also become central to mobile strategies.

Enterprise Management 113

Enterprise Management Clickthrough Marketing Management Blast Campaigns 113

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Convince & Convert

FEBRUARY 26, 2016

I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. The world is mobile.

Mobile Marketing 105

Mobile Marketing Planning CMO Stats 105

Content Standard

JANUARY 13, 2016

Call it the Age of Mobile Marketing. Mobile reached a tipping point in 2015, surpassing the old-fashioned desktop as the most-used digital platform, according to Mary Meeker’s Internet Trends report. All that smartphone activity spawned new mobile marketing trends that will continue to flourish.

Mobile Marketing 41

Mobile Marketing Trends Verticals Eye-Tracking 41

Convince & Convert

MARCH 15, 2016

Edison first waived the flag on the explosive growth of podcasts in last year’s Infinite Dial study, but their new, 2016 podcast statistics show that momentum is building for the medium. Podcast Listening Grew 23% Between 2015 and 2016. Podcast Growth is Being Driven by Mobility. highlight to tweet).

Statistics 115

Statistics Broadcasting Correlation Amazon 115

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016. They focused on both desktop and mobile users.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Navigate the Channel

MARCH 15, 2018

This new consumer requires a new type of marketing – you have to keep up with their fast-paced lifestyle and stay relevant to their needs moment-to-moment. Here are a few tips on dominating your niche by leveraging engagement in the mobile space. The mobile marketing space allows you the unique strategy of location based marketing.

Mobile Marketing 72

Mobile Marketing Click Fraud Word of Mouth Paid Search Agency 72

Biznology

APRIL 13, 2016

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences.

Trends 80

Trends Planning Paid Search Agency Loyalty 80

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Biznology

JANUARY 28, 2016

Video digital marketing has yet to hit its peak. Marketing through video channels has already become the norm, not the exception. As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets.

Video Marketing 80

Video Marketing Trends Television marketing Broadcasting 80

Onalytica B2B

MAY 12, 2016

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. Samsung Mobile US. The post Virtual Reality 2016: Top 100 Influencers and Brands appeared first on onalytica. VentureBeat.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. Sept 19, 2016 — xiQ, Inc., a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 218

Paid Search Agency Mobile Advertising Mobile Marketing Business 218

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. His recommended tactics?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. Types of Location Based Marketing. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Hinge Marketing

JANUARY 8, 2016

It’s 2016 already! Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Interactive content will play an increased role in 2016.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Valasys

APRIL 24, 2024

Finalized in December 2023, this acquisition underscores Apple’s growing focus on AI development for its mobile devices. Datakalab, founded in 2016, boasts expertise in creating low-power AI algorithms specifically designed for smartphones and tablets. This news is sourced.

Startups 40

Startups Lead Ranking Acquisitions Customer Satisfaction 40

Outbrain

DECEMBER 18, 2019

Thinking of taking your mobile marketing strategy to the next level in 2020? Gartner, one of the world’s biggest research brands, found that marketers will be driving around 80% of their engagements through mobile websites by next year (2020). That’s probably a good idea. Go Local, Hyper-Local. Go Local, Hyper-Local.

Mobile Marketing 47

Mobile Marketing eCommerce Marketing AI Marketing & Strategy 47

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 This is a 68 percent year-over-year increase dating back to 2016.

Spending 194

Spending Studies Video Marketing Budget Programs 194

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year. Mobile-friendly sites rank higher.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

KoMarketing Associates

FEBRUARY 7, 2017

A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. For businesses, this reveals how critical proper ad targeting is on mobile.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Marketing Presentations.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Content Standard

JANUARY 11, 2016

Already a few weeks into 2016, the time has come again when marketers settle down to take stock, evaluate, and readjust their plans for the new year. The State of Search in 2016. To know what lies ahead for SEO in 2016, it should be important to understand what developments changed the landscape in 2015. Next Steps.

SEO 42

SEO Tips Landing Pages Keywords 42

Marketing Insider Group

APRIL 20, 2016

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? The post 100+ Amazing Marketing Stats You Need To Know In 2016 appeared first on Marketing Insider Group.

Stats 50

Stats Mobile Advertising Marketing & Strategy Mobile Marketing 50

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Onalytica B2B

MAY 26, 2016

Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. EdWeek Market Brief, Education Week. The post Edtech and Elearning 2016: Top 200 Influencers and Brands appeared first on onalytica. MAPPING THE COMMUNITY.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending.

CMO 218

CMO Customer Surveys Analytics Planning 218

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

KEO Marketing

DECEMBER 10, 2015

Marketers who want to lay the foundation for a successful New Year are likely reviewing their results from the current year and identifying what worked, and what didn’t. During this process, it is helpful to explore the latest industry trends and research tactics being used by successful marketers right now.

Inbound Marketing 48

Inbound Marketing Trends B2B Marketing Planning 48

KEO Marketing

MAY 25, 2016

May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. PHOENIX, Ariz., The American Business Awards are the nation’s premier business awards program.

Work Management 48

Work Management Advertising Agencies Lead Scoring Lead Ranking 48

KEO Marketing

FEBRUARY 17, 2016

Latest Guide Shows How to Connect Mobile Tactics to Overarching Digital Marketing Strategy for B2B Brands. Phoenix, AZ ( February 17, 2016 ) – KEO Marketing, a full-service business-to-business (B2B) marketing agency, just launched its Marketer’s Guide: 5 Steps to a Results-Driven B2B Mobile Marketing Strategy.

Mobile Marketing 48

Mobile Marketing Advertising Agencies B2B Marketing Paid Search Agency 48

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Email is really the only channel that you completely own as a marketer.

ROI 50

ROI Email Marketing Tips CTR 50