markempa
JANUARY 12, 2015
Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. To do that, you need to ask a question: What question were you hoping to answer by downloading our white paper? I shared this case study at MarketingSherpa B2B Marketing Summit.
Vision Edge Marketing
NOVEMBER 21, 2017
In 1969, Jack Trout introduced the idea of market positioning in a paper published by Industrial Marketing Magazine. A 2015 study by Carat found that 41% of people are overwhelmed by the volume of information and choice. This was the case for one of our customers. Next Steps and Proof Point.
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markempa
JANUARY 19, 2015
Find content — such as articles, blogs and white papers — that addresses these issues. For instance, white papers can be transformed into articles, and articles can be transformed into blog posts. Most case studies and whitepapers have a sales edge to them. As much as you can, repurpose content.
Customer Experience Matrix
OCTOBER 6, 2015
The only defense I can make is I did promise a client a paper on the topic, which I finished Sunday night. Switching to customer service, Microsoft’s 2015 Global State of Multichannel Customer Service Report found that 68% of U.S. But perhaps this data will help build your business case for investments to solve the problem.
KoMarketing Associates
NOVEMBER 12, 2015
While content found in email may not offer direct SEO impact, cross-linking and awareness development of content certainly provide an opportunity to acquire links, social media visibility, and,in the case above, ratings/user feedback development. Cross-links to key content marketing assets and social media profiles. Image Source.
KoMarketing Associates
MAY 7, 2015
And as illustrated in Salesforce’s 2015 State of Marketing Report , even though marketing performance measurement criteria is evolving, revenue growth is the top performance metric that defines digital marketing success. From the 2015 B2B Web Usability Report. Third Party Studies. Independent Research Reports. Company Updates.
KoMarketing Associates
SEPTEMBER 29, 2014
The 2014-2015 Survey is Here! When the B2B buyer reaches a vendor website, they expect a clear line of sight to Products / Services pages, augmented by technical information, case studies, and most importantly, pricing information. Second, B2B vendors lack critical content marketing assets designed to support the buying process.
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