Crimson Marketing

DECEMBER 9, 2013

You have the basics down, so 2014 will be the year of social media refinement for many B2B marketers and companies. Now that you’re active across multiple social media networks, it’s time to get serious about your metrics. Same as any other marketing initiative, your objectives, measurements and ROI matter. LeadFormix).

Social Media 100

Social Media Trends Media B2B 100

Everything Technology Marketing

MARCH 25, 2014

The results from our new study on Alliance Marketing are now available! Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Marketing Craftmanship

DECEMBER 30, 2013

Here are just a few reasons why it’s insane for most businesses to base their marketing strategy on any of those assumptions: Lots of Media Exposure is Worthless. It can include appearances on network and cable TV…if the topics have a short shelf-life, or are unlikely to be of interest to target audiences. Fire your PR firm in 2014.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Webbiquity

NOVEMBER 11, 2014

Humor can be a highly effective element in marketing campaigns, whether the goal is get people laughing at our competitors, at themselves, or even at us. Kick back, relax for a few minutes, and check out these 24 examples of some of the best marketing and business humor of the past year or so. Check out this eight-image collection.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

Biznology

MARCH 26, 2015

Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. The 2014 FIFA World Cup in Brazil was the most tweeted sporting event ever. The ALS Ice Bucket Challenge. FIFA World Cup.

Social Media 80

Social Media Media Viral Marketing Television marketing 80

Contently

JULY 28, 2016

Think back to 2014. Tons of marketers still thought of Snapchat as a sexting platform. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. If you work in media, you know a lot can change in two years. Upworthy isn’t dead!

Social Media 60

Social Media Media Social Networks Forecasting 60

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. It’s not simply adding 100 pieces of content to the site and it can’t be a tiny compartment of your marketing department. Content Marketing Must Have Marketing . Yeah…me too.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

KoMarketing Associates

APRIL 1, 2014

But personalization is going beyond the search engines, with social networks working to be as personalized as possible. According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

Webbiquity

JANUARY 26, 2021

Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. WPO started as an attempt to weave together the different strands of digital marketing in its early days. First, it clearly identified five channels, or types of presence, marketers needed to focus on.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Adobe Experience Cloud Blog

APRIL 7, 2014

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! Check out our infographic to get a 3D view of Moscone Center, learn what to expect on each floor, and be sure to visit some of our recommended spots to network and hang out with your marketing peers.

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Event Marketing 48

Hinge Marketing

MAY 16, 2014

Top Professional Services Marketing Content: Mid-May 2014. An enormous amount of content is published on marketing. This column will help you keep up with the best marketing articles on the web. By: Kim Cornwall Malseed, Hinge Marketing. Where Content Marketing Fits in Your Marketing Plan.

Inbound Marketing 48

Inbound Marketing Network Marketing Marketing Management Linkedin 48

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Catch all episodes here. Episode Summary. Meet Jennifer.

Eloqua 118

Eloqua Work Management Transparency Leads 118

SugarCRM

JANUARY 7, 2014

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. box icon="pencil" style="solid"] Become part of the SalesFUSION Partner Network today!

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

Madison Logic

APRIL 9, 2024

Mr. Turco brings to Madison Logic three decades of experience driving corporate growth with expertise in business strategy, marketing technologies, and advertising. Mr. Turco succeeds Tom O’Regan, who has served as CEO since 2014 and oversaw the Company’s transformation into the market leader it is today.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

SugarCRM

MARCH 14, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Become part of the SalesFUSION Partner Network today! The post 10 Things I Learned at Convergence 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. Q: You have background in radio and communications from before you joined RSM marketing.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

EMagine B2B Blog

DECEMBER 22, 2014

Twitter has grown from 241million in 2013 to 284 million in 2014. Marketing Land ). viewers in July 2014. 91% of B2B marketers use LinkedIn to distribute content. 93% of B2B marketers rated LinkedIn as the most effective social network for generating leads. Twitter has 284 million active users. Reel SEO ).

Social Media 40

Social Media Statistics Media Youtube 40

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Biznology

AUGUST 10, 2017

The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively. How your LinkedIn network affects social media efforts. There are three key benefits your network can provide you: access, visibility, and credibility.

Linkedin 165

Linkedin Network Marketing Ideal Customer Profiles Activities 165

Hinge Marketing

MARCH 7, 2014

Top Professional Services Marketing Content from February 2014. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. By Sarah Wyland, Marketing Mojo. Find out the answers in this article from Marketing Mojo.

Case Studies 48

Case Studies Top of Funnel Ideal Customer Profiles Linkedin 48

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). We’re now long past the days of having to “sell” business executives on the value of social media for marketing. 89% of U.S.

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

Salesforce Marketing Cloud

JUNE 13, 2023

Whether you’re a Salesforce newbie eager to learn and network with the Trailblazer Community or a longtime Trailblazer ready for a boost of inspiration, Trailblazer Community Conferences are for you, and there’s a good chance one is happening in your area!

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SugarCRM

MARCH 17, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Become part of the SalesFUSION Partner Network today! [one_half_last valign="middle"]. frame style="none"] [/frame]. one_half_last]. divider style="simple"]. Guest Blogger Social Media'

Advertising Agencies 50

Advertising Agencies Blogger Gartner Forrester 50

Convince & Convert

MAY 15, 2014

Now you have the basics on communities, let’s look at the 10 reasons you will start using them, especially in relation to your content marketing: 1. Private Communities for Awesome Content Creation Before you even think about the world seeing your marketing content, Google+ communities can make it super easy to create content that rocks.

Communities 167

Communities Google Business Work Management 167

ANNUITAS

MAY 28, 2014

I am taking some time during the networking break to record some real-time feedback from the BMA National Conference here in Chicago. Beth Comstock , CMO of GE kicked off the general session with her Perpetual Motion Marketing keynote. Her message was clear – marketing needs to innovate.

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

SugarCRM

APRIL 8, 2014

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Become part of the SalesFUSION Partner Network today! [one_half_last valign="middle"]. frame style="none"] [/frame]. one_half_last]. divider style="simple"]. Social Media Techie Stuff'

Social Media 50

Social Media Advertising Agencies Social Marketing Paid Search Agency 50

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! but it’s also a medium 70% of B2B marketers have experimented with already. So although you might be back to reality TV and Cheetos in a few weeks, here’s some actionable tips you can implement today to improve your video marketing: 1.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Zoominfo

OCTOBER 5, 2021

Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. When customers share a post or photo featuring a brand or product, their entire network sees it. “Word of mouth” marketing is key for creating community and virality.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Check out different approaches and options to determine if this should be part of your digital marketing strategy.

Social Media 259

Social Media Media Aggregators Trust Marketing 259

Hinge Marketing

DECEMBER 24, 2014

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015. Now, his company is not only able to exist, but excel.

Marketing Automation Services 48

Marketing Automation Services Service Sales Qualified Leads Advertising Agencies 48

Biznology

DECEMBER 28, 2016

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. in 2014, an increase of 15% since 2007. In 2014, the first LEGO movie achieved revenues of approximately $468 million with a production budget of only $60 million.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184