Contently

APRIL 18, 2017

” Luckily for Holmes, he never worked in marketing. That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Case closed?

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The Content Marketing Deluge.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Hubspot

DECEMBER 12, 2014

brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people. And i t''s estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015. How Impression Fraud Works. Those are the basics of impression fraud.

Paid Search Agency 28

Paid Search Agency Click Fraud Ads Budget Programs 28

Hubspot

SEPTEMBER 21, 2015

Depending on your marketing role, certain metrics are going to matter to you more than others. Like social shares on blog posts, there are other marketing metrics that your boss doesn't necessarily need to hear about. So, which marketing metrics does your boss care less about? Campaign Marketing. Let's take a look.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28