Tomorrow People

NOVEMBER 21, 2017

Reacting in real time to an emerging news story or event makes you look active, on-the-ball and smart (see the famous Oreo example from the 2013 Super Bowl blackout). Put time and effort into your content and you will see the benefits in the form of customer loyalty and engagement. Positions you as current and up-to-date.

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Liveintent

AUGUST 19, 2021

Those include: Offline data sources like in-store purchases, loyalty cards, and customer service centers Online data sources like website and app interactions, eCommerce purchase data, survey responses, social and email engagements. In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

seo.co

OCTOBER 4, 2021

Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed. You don’t want a title like “Local Events in 2013.” You want it to say specifically: “Kansas City Events in 2013.”. If not, then you need to change them so that they are.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. 60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”).

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

The ROI Guy

OCTOBER 18, 2012

Did you know that according to CEB, 53% of surveyed buyers indicated that customer loyalty goes to those firms not with superior brand perception, product and service delivery, or even the value-to-price ratio, but overwhelmingly to those firms that provide the Best Buying Experience? You Decide.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

DotDigital

APRIL 19, 2021

dotdigital first collaborated with Magento in August 2013 and ultimately became a Premier Technology Partner for email marketing in 2015, helping retailers and brands increase consumer interaction and drive long-term loyalty and customer lifetime value (CLV). In February 2021 and as part of the Magento 2.4.2

Touchpoints 52

Touchpoints Advertising Agencies Marketing Automation Services SMS 52

Hinge Marketing

NOVEMBER 11, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. Consulting buyers reward relevance with higher visibility, stronger reputation, deeper loyalty, and longer relationships. About the Study.

Consulting 157

Consulting Research Work Management Marketing Management 157

Hubspot

DECEMBER 26, 2013

Before you set off to work on your marketing for 2014, we figured you''d be interested in seeing what we deemed to be the best and brightest of 2013. The 10 Best Commercials of 2013. The beermaker tugs on the heartstrings with this ad that focuses on friendship, loyalty, and character. 1) Dodge - The Ron Burgundy Commercials.

Skype 28

Skype Best Practices Storytelling Viral Marketing 28

Convince & Convert

OCTOBER 21, 2014

Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands. The platform was up 51 percent in revenue for 2013 and brought in more than $5 billion in earnings. If you want to reach this audience with your product or service, keep these three tips in mind: 1.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Hinge Marketing

NOVEMBER 24, 2020

The original Inside the Buyer’s Brain study, published in 2013, provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the professional services buyers’ journey. This is significant, as relevance impacts both willingness to recommend and client loyalty. About the Study.

Peer-to-peer 106

Peer-to-peer Lead Scoring Lead Ranking Buyer's Journey 106

Outbound Engine

SEPTEMBER 27, 2018

Download the free From Lead to Loyalty guide. Last Updated 9/27/2018; Originally Published 9/10/2013. It’s an age-old struggle worth revisiting as you think about your business goals. Free ebook: Long-term relationships are key to your business’s success. Find out how to turn cold leads into long-term relationships. Get It Now!

Acquisitions 80

Acquisitions Stats Marketing & Strategy Custom Publishing 80

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Loyalty and retention? Over the years, Convince & Convert has continued to refine its social media strategy process. What do you primarily want to use social for?

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Listen Now.

Brand Identity 127

Brand Identity Branding Social Media Skype 127

Single Grain

JULY 16, 2020

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client. The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Chris Koch

FEBRUARY 11, 2014

million in 2013 ) puts pressure on teams to increase revenues at the same pace or risk becoming less competitive. The second is fan loyalty – and no, that’s not a redundant term. Obviously if you’re a fan of a team, you’re not just going to switch loyalties because you get a better offer somewhere else. Recognition.

Loyalty 100

Loyalty Eye-Tracking Mobile Marketing Stats 100

Hubspot

JULY 25, 2018

If you have frequently returning customers, I bet you’d like to reward them for their loyalty. With IoT, you can set up sensors around the store that send loyalty discounts to certain customers when they stand near products with their smartphones, if those customers sign up for a loyalty program in advance.

Work Management 75

Work Management Loyalty Mobile Advertising Tagging 75

Biznology

JANUARY 15, 2016

We are living in an age of growing skepticism and ebbing loyalty for many established brands. In 2013, the Boston Consulting Group surveyed 2,500 American consumers and found that authenticity was one of the main qualities that would attract them to a brand. Today consumers want authenticity.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Convince & Convert

NOVEMBER 19, 2013

Brand advocacy boils down to having simple tools like our Social Advocator , providing content with guardrails, and making sure you don’t mandate employees or fans (through loyalty program requirements) to share. 2013 Social Media Trends from Zena Weist. So, no voluntolds – period.

Trends 166

Trends Advertising Agencies Buzz Paid Search Agency 166

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. Videos in the loyalty and advocacy stage tend to be a little longer since they include types like how-tos or explainers. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook.

Social Media 128

Social Media Practices Video Marketing Media 128

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. Consumers today are finicky and want what they want, now. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Adobe Experience Cloud Blog

JUNE 19, 2017

Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. A 2013 Bain & Co. Fortunately for us fast-paced business types, Bain & Co. Businesses who use NPS are 33% more likely to report growth rates over 10% each year. The next step is to follow up!

Touchpoints 132

Touchpoints Budget Programs Churn Rate Word of Mouth 132

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Further, given that social is mostly a loyalty play, that puts social in the same strategic camp as email.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. The fast food and quick service restaurant space is highly competitive, all vying for the attention and loyalty of these consumers.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Convince & Convert

APRIL 9, 2013

Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. Transparency.

Business 145

Business Peer-to-peer Transparency Lead Ranking 145

Hinge Marketing

NOVEMBER 5, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. This finding is significant since relevance impacts both willingness to recommend and client loyalty. About the Study.

Cost 124

Cost Business Sample Pricing 124

Crimson Marketing

JANUARY 27, 2015

Omni-Channel Paradigm: The key to incorporating the flexibility and choice of online shopping in a brick and mortar product marketing environment, Leo says, is to “tie (together) all of the disparate marketing systems that they use to run a store—pricing systems, advertising systems, loyalty systems, couponing systems…(and) the website itself.”.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Valasys

SEPTEMBER 8, 2020

” The company headquartered in London, England was founded in the year 2013 and specializes in Marketing communications, Advertising, Media planning, Media buying, People-Based Marketing, Creative, Innovation, Data, and Technology.

iProspect 40

iProspect Enterprise Management Paid Search Agency Advertising Agencies 40

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Is Nissan building brand loyalty ? Social Pros Podcast brand loyalty community engagement content marketing digital marketing integrated marketing social media Social Media Marketing social media measurement Social Pros' Listen Now.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Onalytica B2B

JANUARY 6, 2016

Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Increased Focus on Employee Advocacy.

Paid Content 100

Paid Content Marketing Management Budget Programs Planning 100

Hinge Marketing

OCTOBER 26, 2020

The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. This is significant as relevance impacts both willingness to recommend and client loyalty. About the Study .

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Vision Edge Marketing

NOVEMBER 19, 2013

As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. You say, that’s not news, CMO tenure is always a bit tenuous. But actually, that is less true today than ever.

CMO 100

CMO Work Management Marketing Management Acquisitions 100

Integrated B2B

JUNE 2, 2017

The service-profit chain describes the relationship between profitability, customer loyalty and satisfaction, retention and productivity of employees. Since loyalty is a key factor for driving business performance, reducing customer effort has a direct impact on business performance.

Customer Satisfaction 40

Customer Satisfaction Business Loyalty Work Management 40

flux.la

MARCH 25, 2021

Way back in 2013, a social media article on Business2Community.com stated that “connecting breeds loyalty,” implying that companies could seek to connect with customers via social channels. On the contrary, free gaming will provide users with a way to get familiar with both specific games and individual platforms.

Ad Building 52

Ad Building FAQ Social Media Lead Scoring 52

Digital Marketing World Forum

AUGUST 30, 2019

In 2013, 47% of US marketers focused on creativity to drive marketing strategy. Experiential Marketing: Compared to digital marketing, experiential initiatives that create emotional bonds between consumers and brands can have ten times the return on investment, building measurable loyalty. Last year that number was 29%.

Marketing Budget 59

Marketing Budget Paid Search Agency Marketing & Strategy Budget Programs 59

KoMarketing Associates

FEBRUARY 3, 2014

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Litmus

OCTOBER 5, 2022

That was in 2013, when I lived in Brazil. Building relationships with people is my main goal, and to gain trust and loyalty, you must establish a solid data infrastructure that will help you learn more about your users and how to tailor your communication based on their preferences. . He said “Don’t worry, we’ll teach you.”

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). 22 Content Marketing Facts and Statistics. TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100