Adobe Experience Cloud Blog
JUNE 19, 2017
Now the world’s leading metric for measuring customer loyalty and happiness, NPS is also shown to be highly predictive of future growth. Don’t let your sales and marketing teams’ efforts go to waste! A 2013 Bain & Co. Fortunately for us fast-paced business types, Bain & Co. Learn more about how to use it here.
Oktopost
MARCH 5, 2019
Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The ROI Guy
AUGUST 31, 2013
The Bottom Line If you are the incumbent, in order to maintain the account loyalty you need to assure that your customer is achieving the expected value, as 41% indicated they switched not because of anything the challenger did, but because the incumbent failed to prove realized ROI. Click here for more information.
Adobe Experience Cloud Blog
MAY 23, 2014
As an occasional flyer on airline RyanAir, I’d received a marketing email with this simple headline: “We’re Changing”. Indeed, a few Google searches will reveal many examples of their marketing antics over the years – and a barrage of customer complaints. The Marketing U-Turn. Author: Aine Dundas I was stumped.
Convince & Convert
JUNE 25, 2014
Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T
Adobe Experience Cloud Blog
JUNE 11, 2014
Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.
Content Standard
JUNE 29, 2018
Every week a new piece of tech got the marketing industry all aquiver, dreaming of how geotargeting marketing would bring us more consumer insights and allow us to target consumers with an even tighter focus. Do we, as marketers, really need to know the finite details of our audience’s lives in order to market to them?
Expert insights. Personalized for you.
132 
Let's personalize your content