article thumbnail

The Holy Grail Of Creating a Multi-Channel Content Marketing Strategy

Outbrain

In 2013, Google reported that 90% of people use multiple devices each day. In fact, it is very likely that you’re one of the 72% of consumers who would rather interact with brands via multiple channels. What is multi-channel marketing? In essence, multi-channel marketing is being everywhere at once.

article thumbnail

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Also interesting there has been a 76% increase in Google searches for “influencer marketing” since April 2013 showing that the demand for solutions in this emerging category has increased dramatically: Here are our 5 predictions for influencer marketing in 2016: 1. Increase in X-Channel Measurement of Influence.

article thumbnail

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Still yet another agency handles the multi-cultural aspect of the brand. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. Is Nissan building brand loyalty ? Listen Now. Tweetable Moments.

article thumbnail

How One Organisation is Becoming More Customer-Focused – and How You Can Too

Adobe Experience Cloud Blog

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. Perhaps in was the September 2013 drop in share price. To be effective at this, you must engage with your customers in a consistent way, across multiple channels.

article thumbnail

4 Exciting Ways Influencers Can Turbocharge Your Marketing

Adobe Experience Cloud Blog

Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. Influencers can produce recurring content to demonstrate loyalty to products that they love. According to eMarketer, this year alone, 69.8

article thumbnail

Data-Driven Marketing Becomes a Focal Point for Executives, According to Study

Content Standard

That’s a huge gain from 2013, when just 46 percent felt that way. “Yet as of today, just 39 percent of organizations are capturing significant business benefits—such as improved ROI, increased customer loyalty, or more sales conversions—from acting on customer data.”

Studies 40