Hinge Marketing

NOVEMBER 3, 2022

Consulting firms have been grappling with that shift, and they will have to adapt their marketing and business development strategies to attract new buyers and address the evolving needs of their existing clients. Content like this helps your buyers feel confident that your firm is highly qualified to solve their key business challenges.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. This monthly column will help you keep up with the best marketing articles on the web. YouTube is the second most popular search engine, but many companies overlook the video site as a possible lead development tool. By Jeff Bullas. By Scott Martin, The Daily Egg.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Marketing Insider Group

MARCH 9, 2020

Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months. We then help their experts (more on that below) to build thought leadership content. This helps us give them more bang for their content marketing buck.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. Adam Leipzig , CEO of MediaU, an innovative media education and training company providing programs that help individuals assimilate advances in media industry work.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Brandpoint

JANUARY 12, 2022

As you develop content for your website, sometimes you’ll get tired of writing yet another blog post. Often, the information you want to present could be shared more effectively in a visual presentation. Brandpoint encourages clients to develop infographics that are informative and educational vs. advertorial. Be creative.

VALS 156

VALS Sample Advertorials Content 156

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Developing a content marketing strategy remains a big undertaking. Developing a content marketing strategy remains a big undertaking. 30 – Oct.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

Content Standard

SEPTEMBER 19, 2023

While 68% of the execs polled by Gartner believe the benefits of generative AI outweigh the risks, it’s forecasted that trust, security, privacy, and ethical challenges loom on the horizon for many organizations developing and deploying gen-AI solutions. Proprietary AI Tools: These tools are developed for and owned by your company.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Martech

MARCH 28, 2023

This article uncovers how to develop creative assets that trigger different activities in various brain regions while aligning with your business strategy. As a result, Crisp advises his creative team to develop assets and experiences that trigger the release of dopamine to facilitate goal-directed behavior. Why is this important?

Advertising Agencies 134

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 134

Hinge Marketing

DECEMBER 30, 2013

As 2013 draws to a close, it’s a perfect time to highlight some of the most popular posts from the Professional Services Marketing Blog. A 10 Step Brand Development Strategy for Your Professional Services Firm. This post lays out a digestible 10-step strategy to develop your brand.

Work Management 48

Work Management Marketing Management Service Planning 48

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Seniors can then comment, like, and share your YouTube videos, helping to increase brand awareness amongst their social circles, which are likely to be filled with family members as well as friends in the senior citizen age range.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Hinge Marketing

APRIL 30, 2020

Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. In 2013, more than 70% of buyers reported turning to their network when they needed a new service provider. It’s not that digital on its own is the secret sauce. The secret sauce is relevance. Expertise seals the deal.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Salesforce Marketing Cloud

FEBRUARY 22, 2022

But without professional developers, pivoting to an omni-channel digital business model can be a challenge. Mobile apps are one of the most effective means for brands to stay connected to their customers and partners. We love helping our customers innovate, and Mobile Publisher for Experience Cloud is a huge part of their success.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Zoominfo

OCTOBER 2, 2019

However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Step 2: Develop and iterate rapidly. . Product development is no easy process, but some of the most successful ideas stem from failure and a willingness to pivot. Step 3: Develop a go-to-market strategy.

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

KoMarketing Associates

JANUARY 25, 2013

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Schubert B2B

FEBRUARY 18, 2022

At the Mobile World Congress in 2010, then-Google executive Eric Schmidt announced that the company would be developing its new ideas and technology for mobile devices first and desktop technology second. On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Sharpspring

JUNE 10, 2021

With little time and expertise to focus on marketing, they turned to Oyova , an app developer and marketing agency, to help create a marketing strategy that would start churning out leads. Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Q: Can you tell us more about the effects of consolidation in the B2B publishing industry and how it impacts contributors, brands, and publishers? Davide Savenije: Again, there is the value of first-party data.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. This UK based tech startup has developed a platform that enables third parties to build vast virtual and simulated worlds of unprecedented scale and complexity. Field and innovation : Ultrahaptics are the stuff of sci-fi movies.

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Let’s look at the three primary developments that have changed the way recruiters’ source candidates. It may be an older, less tech-dependent method of sourcing, but it’s also one of the most effective.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Brandpoint

JANUARY 23, 2020

To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. Larry was named Search Marketer of the Year in 2013, 2014, 2015 and 2017 by PPC Hero, and is the #8 most popular author on Medium. LarryKim | LinkedIn. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Valasys

APRIL 13, 2021

We are excited to partner with 6sense to help marketers create standout account-based experiences through a process that’s as simple as building a PowerPoint presentation.”. The organization found in 2013 headquartered in Foster City, California. Examining the Integration Capabilities. About 6sense.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. We compiled a few tips that can help you stand out in today’s crowded recruiting landscape. Recruiters cite social networking as the second-most effective way to source quality candidates, after referrals ( source ).

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. While I understand the urge for quick results, I strongly believe in developing a strategic roadmap before launching any marketing initiatives. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

markempa

JUNE 9, 2014

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. Develop a highly focused, targeted strategy. We decided that we could use content to start qualifying these leads,” Shelby explained.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Ranking 120

ANNUITAS

MARCH 26, 2013

A: Content marketing is the creation of valuable, compelling and relevant content, developed consistently, to create a positive customer action. To be content marketing, it has to help drive the business in some way. A: Anyone can create content, but not many brands can develop truly great content. Can anyone create it?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Liveintent

AUGUST 19, 2021

To help brands make the most of CRM retargeting, this blog post will explore: First-party data CRM data What role CRM retargeting plays in a world without third-party cookies How to leverage CRM data for CRM retargeting Why email is crucial for CRM retargeting. How LiveIntent can help with CRM retargeting. Event promotion.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

SmartBug Media

FEBRUARY 25, 2020

A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Collaborating will only help on both fronts. Here are a few ways that PR can help with blog content generation: 1. Establish Thought Leadership.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

KoMarketing Associates

JULY 1, 2014

What Are Some Effective Techniques For Building Links? What Are Some Effective Techniques For Building Links? “NoFollow” helps disclose that paid advertisements have goals outside of search engine ranking. Created: May 29, 2013. Created: November 25, 2013. Created: June 5, 2013. Guess what?

Link Building 120

Link Building Paid Content Google Advertorials 120

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Need help planning your social media updates?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hinge Marketing

NOVEMBER 11, 2020

At the same time, the traditional business development approaches that consultants have been using are becoming less and less effective. The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey.

Consulting 157

Consulting Research Work Management Marketing Management 157

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Convince & Convert

OCTOBER 30, 2014

When done properly, this will create a powerful synergy between your content publishing, social media, and SEO programs as shown here: From an SEO perspective, your social media promotion can help provide the exposure to your content that results in other people linking to it from their web sites or blogs.

SEO 167

SEO Correlation PageRank Social Media 167