markempa

DECEMBER 30, 2013

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Anna Lee (@annaleenyc) May 6, 2013. Content marketing is becoming more essential for success.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Content marketing is working.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

Customer Experience Matrix

FEBRUARY 6, 2013

The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends. But by far the most quoted piece of content is our estimate of industry size, which we put at $525 million for 2012. I’ll get to the 2013 estimate in a bit. Both methods give similar results.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Marketing Insider Group

MARCH 9, 2020

Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Whatever your situation, it’s always wise to minimize content creation costs. Repurpose top-performing content. Engagement.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

ClearVoice

FEBRUARY 2, 2024

Creativity has always been the starlet of content creation. The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. It turns bland information into an appetizing feast that keeps your audience coming back for seconds. Your content —and brand — go viral. Well, we hope so.)

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Marketing Insider Group

DECEMBER 16, 2013

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. The Content Marketing Deluge.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Marketing Insider Group

DECEMBER 23, 2013

I think this reflects what you all thought was the most informative, interesting or maybe even a little entertaining. 10 Top Insights On B2B Marketing From 2013. What Is The Future of Content Marketing? This year I noticed a subtle change in the biggest question being asked by content-minded marketers.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing & Strategy 100

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Webbiquity

JULY 1, 2013

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. This doesn’t mean you should just post information to these sites and then forget about it. The design is as important as the content. Quality content will be key.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. List building is another simple content marketing tactic for acquiring links and social media visibility. 404 Inbound Link Cleanup. Third Party Mentions via List Building. Final Thoughts.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. List building is another simple content marketing tactic for acquiring links and social media visibility. 404 Inbound Link Cleanup. Third Party Mentions via List Building. Final Thoughts.

Link Building 120

Link Building Tactics Ad Building B2B 120

markempa

APRIL 28, 2014

Tweet Effective content marketing starts with listening to customers to truly understand them, and then identifying the personas of your audience, according to Ninan Chacko, CEO, PR Newswire. But it’s what you do with that gathered information that makes the biggest difference. The role content has in influencing decisions.

Peer-to-peer 120

Peer-to-peer Lead Gen Marketing & Strategy Marketing Strategy 120

Martech

APRIL 18, 2024

How long do you need to archive the information? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Below, I outline the major LLMs on the market, their primary uses and the pricing information available. Use cases : Content moderation, safer internet interactions.

Marketing AI 126

Marketing AI Paid Search Agency Generation Enterprise Management 126

SnapApp

OCTOBER 17, 2013

We’re counting down to Eloqua Experience 2013. Eloqua Experience 2013 (North America) kicks off October 23 in San Francisco and SnapApp will be smack in the middle of all the action. It’s going to be a fantastic three days that are just as much fun as they are informative. Will you be at Eloqua Experience 2013?

Eloqua 48

Eloqua Case Study Case Studies Lead Scoring 48

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JUNE 18, 2013

” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. While many search marketers focus on content, link building, social, etc., Don’t waste it on duplicate content. Use “By” on All Content. Social Signals Matter.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). I also loved Kaylor’s idea to look at your Facebook insights data for content creation. Last week I headed south to New York City to speak on a panel at SMX East.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

Leading Results Rambings

AUGUST 23, 2013

The amount of great content and new things to learn was just about overwhelming. In order to speed things up, we need to slow down” – Jill Konrath talking about information overload. “We Its not boring if its interesting to them” – Dan Moyle talking about content. And it wasn’t all (or even mostly) about Hubspot software.

Hubspot 45

Hubspot Cross-Selling Best Practices Conference 45

SnapApp

SEPTEMBER 21, 2017

In 2013, the most popular story published by the New York Times wasn’t a story at all. . In 11 days, this piece of interactive content got more clicks than any other piece the publication put out all year long. . It certainly speaks to the engagement power of interactive content. Want to know an interesting fact? .

Content 102

Content Opt-out Word of Mouth Opt-in 102

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Has any piece of marketing content in your library had the same ROI? And it's time to add "content refresh" as an essential task in your regular marcom planning.

Planning 120

Planning Best Practices Content Paper 120

markempa

JUNE 9, 2014

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. We decided that we could use content to start qualifying these leads,” Shelby explained. Move from generic to relevant messaging.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 120

Content Marketing Institute

MARCH 2, 2018

How do you define content? Do the people on other teams define content the same way? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Simple enough.

Content 110

Content PR Wikipedia Click Rate 110

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Avitage

MARCH 28, 2013

B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013. ” I believe these insights apply to most content marketers today, and soon to all, even in lagging industries. .”

Allocation 120

Allocation Webcast Curation Content 120

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Trade Press Services

MARCH 11, 2024

Sekine-Pettite has been an ASBPE member for more than 20 years and has served on the national board since 2013. Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. It’s pulled out.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

The ROI Guy

OCTOBER 18, 2012

And one of the most important elements to providing the Best Buying Experience is for your marketing and sales professionals to provide the right content and consultative engagements to help your buyers overcome challenges, make the right purchase decisions, and drive competitive advantage. You Decide.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

Hinge Marketing

NOVEMBER 3, 2022

The original Inside the Buyer’s Brain study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. At the same time, consider developing valuable educational content that reinforces your subject matter expertise.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100