SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Stevens & Tate

MAY 27, 2022

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. Seniors Prefer Visual Storytelling.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. I don’t think I’ve changed a lot of what I do from when I was a journalist, which is primarily to be a storyteller. It’s a matter of being able to better inform people so decisions are made based on informed paths.

SEO 114

SEO Cross-Selling Marketing & Strategy Storytelling 114

ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Storytelling. Content strategy. Sponsored content. Journalistic content.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I also predicted a rise in video content marketing from brands which I think saw a strong increase on a low base. Yes, it’s my birthday today!

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 84

Enterprise Management Content Marketing Branding Brand Identity 84

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? In 2013, it raised another $11.5

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Marketing Insider Group

SEPTEMBER 16, 2015

Can Content Marketing Create Corporate Culture? Does content create corporate culture? Content – good, bad or indifferent – sets the tone for how much employees trust management, how enthusiastically they support or diss a brand and how deeply they engage with what’s going on. Content is how you share it. Or are they?

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

markempa

DECEMBER 29, 2014

You can utilize this information to better inform your 2015 strategy. In the Internet age of uber-informed and advertising-adverse consumers, cold calling just doesn’t work like it once did. Topic #3 — Words, words, words: The almighty power of content. Build a customer-centric content strategy.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Marketing Insider Group

MARCH 5, 2014

In content marketing, we’re great at making up terms and buzzwords to try and prove just how far ahead of everything old and “traditional” we are. The term Big Content has been used in a couple of different ways by some big names and influential media outlets. Going Long On Content.

Content 100

Content Gartner Barriers Paid Search Agency 100

Content Standard

JANUARY 21, 2016

I’ve learned how to create and access Google Analytics (GA) views to help advance our content strategy at Skyword, and the result is as personally fulfilling as it is professionally valuable. What Skyword’s New Google Analytics Integration Means for Your Content Strategy. My Personal Evolution as a Digital Marketer.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. The brand wasn’t targeting consumers, but transport companies.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Content4Demand

MARCH 24, 2020

She lays out the differences between the B2B and B2C buyers’ journeys in “Why B2B Marketing Needs Emotional Storytelling.” So how do we incorporate the right balance of elements into our B2B marketing content? Emotion and logic both have a place in your content. The post Emotions in B2B Content? The Science Says Yes!

B2B 55

B2B Psychographics Content Ad Exchange 55

Content Marketing Institute

NOVEMBER 25, 2017

We also examine an increasingly disturbing web content trend, and media companies’ rush into the agency services business. Our rants and raves include net neutrality and audio content; then we sign off with an example of the week that takes us back to our own humble roots. Content love from our sponsor: Storyblocks (45:25).

Paid Search Agency 77

Paid Search Agency Buy Advertising Agencies Content Marketing 77

SocialPilot

MARCH 12, 2024

Rather than ignoring the major source of contention, the campaign accepted it and capitalized on the automobiles’ small size by encouraging its consumers to “Think Small” – the name for their campaign in 1959. This content was distributed around the world after sponsored social media campaigns were launched.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Brightedge

MAY 16, 2021

Download the content funnel mapping checklist. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey. He covers the implications for web site content as well.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Feed the mid-funnel pipeline.

Sales Qualified Leads 74

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 74

DivvyHQ

SEPTEMBER 14, 2017

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. 1 overall content marketing software at CMI’s Content Marketing World convention held Sept.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Hubspot

MAY 5, 2014

What better way to display valuable pieces of information than through a visual format like a SlideShare? But in the meantime, here are an additional 20 presentations that are truly inspiring pieces of content. First of all, this presentation presents the information in an awesome way -- through sketchnotes. Mark O''Toole.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. nDash: You’ve been involved in the content space for nearly a decade now. And how (if at all) has the role of content marketing shifted during this time?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

DivvyHQ

SEPTEMBER 14, 2016

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. Fans and customers of DivvyHQ supported and voted in the first-ever audience choice contest ahead of CMI’s Content Marketing World convention held on Sept. Kansas City, MO – Sept.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right). Not a bad year for predictions?

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Listen Now.

Skype 130

Skype Social Media Work Management Storytelling 130

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Feed the mid-funnel pipeline.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. Feed the mid-funnel pipeline.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Biznology

JANUARY 15, 2016

Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises. In 2013, the Boston Consulting Group surveyed 2,500 American consumers and found that authenticity was one of the main qualities that would attract them to a brand.

Branding 80

Branding Brand Identity Advertising Agencies Trust Marketing 80

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

SmartBug Media

MARCH 19, 2020

The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. Evaluate what other content is doing, take note of what you like, and set out to do it better. A video sitemap helps Google find new or changed content. Repurpose Great Content. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. At the Wharton School at UPenn , Jonah did a six-month study of New York Times articles — over 7,000 pieces of content. What seemed to make people want to share a piece of content? Four Your Information.

Social Media 161

Social Media Media Viral Marketing Skype 161

Content Standard

OCTOBER 22, 2016

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In marketing, you need creativity and a willingness to fail—Ann Handley, Chief Content Officer, MarketingProfs.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Marketing Insider Group

MAY 7, 2013

It is about understanding the role of content and how content can be used to tell a powerful and emotional story. I even predicted that social, content and personal branding would drive the future of business in 2013. Social + Content = Personal Branding Success. And it is about growing your social connections.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Coincidently, December 2013 was when my sense of time-shifting first started, only to be exacerbated during the great Facebook Video land grab of 2014. A Content Creator’s Nightmare.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62