KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

The bottom line is: Tactics designed for building links solely for SEO performance and minimal user benefit are being increasingly identified and devalued in Google’s search ranking algorithm. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year.

Link Building 120

Link Building Tactics Ad Building B2B 120

Webbiquity

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. You have to know how to generate leads and work them. LinkedIn offers the opportunity for users to send direct messages via its InMail app. LinkedIn rules in lead generation.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What’s the key to generating more inbound marketing leads? It’s not what you almost certainly think.).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Data has shown that 97% of users do not click beyond the first page of Google results. Because of this, it is important that you rank highly on the search engine so people can easily find your website and content.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Contently

FEBRUARY 21, 2017

Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. It used to be gate everything and don’t give away any content for free,” he said. But since then, things have changed.

Marketing Qualified Leads 66

Marketing Qualified Leads Webinar Metrics Lead Scoring Lead Ranking 66

Hubspot

MARCH 12, 2015

Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? There is an option for burned out business owners, and that’s user generated content. In 2013, Belkin and Lego collectively developed a line of customizable iPhone cases. You’re in luck! 1) Burberry. 1) Burberry.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. from 2010 to 2016.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? In 2013, it raised another $11.5

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

DECEMBER 9, 2013

While these opportunities are designed to help B2B marketers address common challenges like lead generation, lead nurturing, and improved brand awareness, choosing the appropriate tools and channels requires due consideration. Moz’s 2013 Search Engine Ranking Factors. View the full report. View the results. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. User Context. Search engine algorithms are always improving, and right now they are rewarding content that has a good balance of LSI terms with the main keyword of the article. Source: [link].

Optimization 115

Optimization Keywords SERP SEO 115

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. The frequency of purchases made on Twitter through influencer content is also 40%.

Twitter 94

Twitter Marketing AI Advertising Agencies Effectiveness 94

KoMarketing Associates

APRIL 4, 2014

However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers. Email Newsletters.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Brandwatch Marketing

JULY 4, 2022

in 2013 to 32.3% Luckily, there are several Instagram analytics tools available to help brands understand what resonates with their audience and how they can optimize their content output. It’s available for users with fewer than 25,000 followers, and the data is available in easy to read charts, or raw numbers. Simply Measured.

Analytics 95

Analytics Tools Best Practices Tagging 95

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Gregory Golinski of @YPSUK Click To Tweet.

Content 95

Content Click Rate Classified Ads Youtube 95

Hubspot

JUNE 15, 2020

And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. First, I'll begin with a few general stats that highlight why you need to embrace email marketing in the first place. billion users (CNBC, 2019).

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

markempa

AUGUST 12, 2013

Valuable content with a paid placement? A native advertisement is supposed to adapt to the content surrounding it in order to engage a potential customer by using their previously indicated interests. I knew it was an advertisement, but it was also highly relevant to the content I was reading. Question #1. Promoted tweets?

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

KoMarketing Associates

FEBRUARY 18, 2014

My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites. That’s why I’ve put together the following list of three ways for marketers to create new content by maximizing the existing content on their websites. Video Content.

SEO 120

SEO Paid Search Agency B2B Companies 120

Liveintent

AUGUST 19, 2021

First-party data is information that a brand collects directly from its customers. Third-party data, on the other hand, is information that a brand collects from, well, a third party, such as another website or platform. Now, both offline and online data sources can provide you with Personal Identifiable Information (PII).

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s about content that is perfect for the context.”

Curation 129

Curation Television marketing Content Skype 129

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. The Key to Successful Content? ” Even though businesses create more content than ever (2 million blog posts are published per day!),

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 With 232 million active users any given month , Twitter could be beneficial to any company looking to expand its social media presence. Last year, Twitter added a lead generation application to their platform, much to the excitement of marketers everywhere.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Distributing.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Valasys

JUNE 4, 2019

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S Headed to the DMA?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Zoominfo

OCTOBER 2, 2019

However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Instead, find your niche, prove your concept with a small user set, and then set your sights on scalable growth. Producing new content on a regular basis is a sustainable approach to long-term growth. .

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. By utilizing advanced machine learning and AI algorithms, Enterprise Immune System technology iteratively learns and correlates abnormalities across devices and users on the enterprise networks. Content marketers’ dream indeed!

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Content Standard

APRIL 12, 2019

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

Enterprise Management 84

Enterprise Management Content Marketing Branding Brand Identity 84

ANNUITAS

MARCH 18, 2014

I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Moving from tactics-based marketing to strategic Demand Generation will most likely require the development of a new skill set within your team. Guess what, marketers?

Process 100

Process Planning Marketing Automation Services Demand Generation 100

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). Because the snippet's goal is to provide a simple answer from a strong piece of content, it might pull from the second or fourth website listed on the search engine result page instead of the first.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Televerde

FEBRUARY 1, 2021

Before diving into customer-focused marketing examples, you need to know what it takes to build a strategy for your user’s preferences. Focus on education: Arm your customers with the product education and information they need to make informed purchase decisions. Tips for Creating a Customer-Focused Marketing Campaign.

Examples 97

Examples Word of Mouth Branding Brand Identity 97

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

MAY 1, 2015

But as a mobile user, you should be excited about these new experiences that will make your mobile searches more intuitive. This has instantly caused the discoverability of apps to improve exponentially because developers and organizations are now able to generate app downloads through organic search. Unplayable content.

API 166

API Mobile Marketing Deep Linking Google 166