Customer Experience Matrix

APRIL 26, 2024

It’s eleven years since the term “customer data platform” appeared in 2013. Some common use cases are reading things that change quickly and are only relevant at the moment you need them, like inventory levels or local weather conditions. Has anyone asked you recently about the past, present, and future of Customer Data Platforms?

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. 404 Inbound Link Cleanup. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. 404 Inbound Link Cleanup. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

OCTOBER 11, 2018

Content is critical for B2B business to attract potential customers, capture leads, and guide those leads toward conversion. Different types of content, of course, play their unique parts in the buying cycle. However – the mantra “ quality over quantity ” is particularly important for B2B content marketers.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

seo.co

OCTOBER 4, 2021

While certain SEO fundamentals , like maintaining a regular and high-quality content strategy, still apply to local businesses, entrepreneurs also need to take measures to optimize their online presence for a local community. First and foremost, use onsite title tags and metadescriptions to maximize your geographical relevance.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. This blog post will be assigned a higher relevancy score for those categories.

Optimization 115

Optimization Keywords SERP SEO 115

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

Tomorrow People

APRIL 22, 2013

In order for your website or blog to be properly ranked in the search engine and be found by potential customers, it is essential that the keywords that are being used are relevant and have a likelihood of success. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great.

SEO 120

SEO Advertising Agencies Effectiveness Paid Search Agency 120

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. So hearing about all this got me to thinking: What’s the content marketing word of the year? We all know Content Marketing is hot. Content strategy. Sponsored content. Journalistic content. Thought leadership.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

ANNUITAS

MARCH 26, 2013

I was lucky enough to catch up with Joe Pulizzi, author, speaker and founder of the Content Marketing Institute and known to many as @juntajoe to talk all things content marketing. Here are a few of Joe’s answers to some of my burning questions about content marketing today. Q: Can you define content marketing?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Convince & Convert

JANUARY 2, 2014

We’ve experimented with lots of different content marketing methods at Buffer, so I wanted to share with you 9 of the best ways we’ve found to increase engagement and improve your content strategy. Clicks, on the other hand, show engagement with the original content. Share Content More Than Once. More Traffic.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Salesforce Marketing Cloud

FEBRUARY 22, 2022

We launched Experience Cloud in 2013 to help all builders use low-code tools to rapidly create any kind of digital experience, for any industry, on any device – and connect it to their customer relationship management system (CRM). We needed to scale our student counseling model in a way that was relevant to their needs.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Gregory Golinski of @YPSUK Click To Tweet.

Content 95

Content Click Rate Classified Ads Youtube 95

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

Enterprise Management 101

Enterprise Management Generation Work Management Marketing Management 101

Contify

NOVEMBER 18, 2018

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Strangely, information missing in alerts can, sometimes, be found in simple Google search.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. The 2013 B2B Content Marketing report, created by MarketingProfs and the Content Marketing Institute takes an in-depth look at budgets, benchmarks, and trends to watch for with B2B content marketing.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Litmus

FEBRUARY 3, 2022

First things first: Gmail’s prefetch is in addition to (and different from) Google Image Cache opens, which has been reality since 2013 and occurs when the user opens the email. Comes from a Google IP address. In what circumstances is Gmail prefetching? Is requested using the following user-agent string: Mozilla/5.0

Email Marketing 107

Email Marketing Privacy Protection Open Rate Trigger Marketing 107

Stevens & Tate

MAY 27, 2022

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. According to YouTube’s Trends Dashboard, more than 60 million Baby Boomers over the age of 55 view content on YouTube every month. Seniors Use YouTube Frequently. Seniors Are Social.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Convince & Convert

MAY 1, 2015

The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Unplayable content.

API 166

API Mobile Marketing Deep Linking Google 166

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? In 2013, it raised another $11.5

Marketing AI 108

Marketing AI Examples Work Management Marketing Management 108

Brightedge

JUNE 16, 2022

In other news, Google is showing rich video content on results pages, and has released guidance about using the correct data markup. Google Rolls Out Core Update. The big news from the last two weeks is the rollout of Google’s first core update of 2022. If this doesn’t work, a content audit may be in order.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Brightedge

JUNE 16, 2022

In other news, Google is showing rich video content on results pages, and has released guidance about using the correct data markup. Google Rolls Out Core Update. The big news from the last two weeks is the rollout of Google’s first core update of 2022. If this doesn’t work, a content audit may be in order.

SEO 52

SEO FAQ Lead Scoring Lead Ranking 52

Convince & Convert

DECEMBER 13, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. That means the book will have a lasting impact and still be relevant in the future, even when the references are outdated. Listen Now. See you next week!

Social Media 148

Social Media Media Content Case Study 148

Hubspot

JANUARY 4, 2021

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). You might remember when Google's featured snippet addition disrupted the numbered ranking system of search pages. This opens up into another potential benefit: placement in Google's coveted "local pack."

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Liveintent

AUGUST 19, 2021

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. In fact, Safari and Firefox deactivated third-party cookies on their browsers in 2013. You’ll know.

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s about content that is perfect for the context.”

Curation 129

Curation Television marketing Content Skype 129

Parse.ly

OCTOBER 22, 2018

What does such a storied institution strive to achieve with their content strategy, and how are they making those decisions? An overarching philosophy, “One Harvard,” guides the university’s content strategy and makes it stand out from the competition, says Mike Petroff, the man who wrangles Harvard’s growing, complex web of information.

Content 67

Content Newsletter Bandwidth Analytics 67

NuSpark Consulting

DECEMBER 16, 2015

That said, there weren’t nearly as many websites as there are today and the search engine algorithms, particularly from Google, were not nearly as complex. On May 22, 2013, high quality SEO went from being important to vital when Google implemented its Penguin update and then again later that year with the Panda update.

Optimization 100

Optimization SEO Conversion Marketing Budget 100

Moz

NOVEMBER 9, 2020

The chart below shows what often happens when you don't update your content. We decided to update the content. We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. To regain our lost traffic, we also wanted to leverage Google's freshness signals for ranking content.

SEO 60

SEO Domain Keywords Traffic 60

Valasys

OCTOBER 20, 2020

One such example is that of the Hummingbird algorithm launched by Google in the year 2013. Optimization of the Website & Content For Mobile Devices (Mobile UX): Most of the voice searches are conducted on mobile devices. Optimize Content As per Local SEO to Bolster Search Appearance.

Marketing AI 52

Marketing AI Search Marketing B2B Marketing Trends 52

LeadSquared

NOVEMBER 7, 2013

Google’s updated Online Ad Endorsements policy has been grabbing headlines for some time now. For those of you who haven’t heard about it, Google would use photos, comments and profiles of Google Plus users (who allow it) in their online ads , starting November 11. It is just another one. How will it feature?

Google 52

Google Paid Search Agency Advertisements Advertising 52

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. How to Create Content People Actually Search For. This post outlines the factors you need to consider to produce relevant content people are actually searching for.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. Samantha uses Google Maps and Google Images as examples of platforms that used to be free but have since incorporated ad space as a way to grow and drive revenue.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. Content Marketing World 2014. I crowd-sourced that list from my social media connections. I attended a few. Spoke at a few.

Conference 100

Conference Peer-to-peer Planning Best Practices 100