| | Content + Google + Relevance |
| Page 1 of 15 | Previous | Next | IT'S ALL ABOUT REVENUE FEBRUARY 25, 2013 Why Reddit Is Relevant To Marketers [CHART] In the last few weeks he has posted a steady stream of fascinating pictures to Facebook, Google+ and Twitter , conducted the first Google Hangout from space, uploaded YouTube videos of experiments, performed a live song with the band Barenaked Ladies, and conducted an AMA (Ask Me Anything) on Reddit, which garnered nearly 8,000 comments. | | | | | | | | BIZNOLOGY APRIL 5, 2012 The Rise of Content Strategy–What to do about Google killing SEO answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible. As But it shocked me that smart people like my co-panelist would abandon the field altogether because he was sure that Google is killing SEO and that trend will only get worse over time. How is Google killing SEO? Google made a decision in December to stop releasing data on its signed-in users. Retire the content you no longer need. Withholding referral data. | INDUSTRIAL MARKETING TODAY NOVEMBER 16, 2011 10 New Google Algorithm Changes Announced Google changing its search algorithms is not news to most SEO experts. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. What caught my attention and IMO applies to industrial marketing, are these four changes: Snippets with more page content and less header/menu content: Google’s explanation: This change helps us choose more relevant text to use in snippets. What this means to industrial marketers: Static corporate websites with rarely updated content may not cut it any more. | SOCIAL MARKETING FORUM NOVEMBER 19, 2010 Relevance and Content Key in Search Engine marketing Companies try to optimize their sites for keywords that are relevant to their business (and if they are good also relevant for the search engine user). The Internet user and relevance increasingly are key. But all other steps, from search, over social media to looking for relevant information – and therefore content – on websites, blogs and other online properties, is where today’s marketers should pay attention to. People – and therefore prospects and buyers – are prepared, in exchange for relevant information, to trade in a part of their privacy. | JUNTA 42 OCTOBER 6, 2011 Google Will Be the Largest Content Producer in Three Years A decade ago when I worked for Penton Media, Google was a hot topic. Do we open up our web content to Google’s spiders? Publishers and editors were of the mindset that Google was somehow stealing their content by indexing it and serving it up to Google’s search engine. And Google Grew. Google Is Changing The Model. I go to Google. | | | | | | | | | -
BIZNOLOGY | TUESDAY, NOVEMBER 8, 2011 Maximize your SEO benefit on Google+ in 8 simple steps Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts. hacked this awful-looking graphic as an example: Here’s a list of things that you need to consider before you invest your time and energy in Google+: Make sure all your posts are Public. Here’s my Google+ public profile. Use a clean URL when you add your content to Google+. MORE >> -
5 Essential tools to attract a relevant audience to your blog Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. Target People Who Know You Using Google Author. When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield. Action: Set up Google Author. Follow this link to read step-by-step instructions on setting this up How to setup Google Author Rich Snippets. Encourage your readers to share out your content to their followers. Summary. MORE >> -
WEBBIQUITY | WEDNESDAY, DECEMBER 12, 2012 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012 Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. So what makes Google+ special? MORE >> -
BIZNOLOGY | TUESDAY, NOVEMBER 1, 2011 Google Plus was born prematurely and you should take advantage There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This What has been happening even before the real names scandal is the scandal that any and all Google Plus profiles that were not simply real users with real names were deleted en masse. Until Google Plus, there was only one true source for real-time news and real-time trends: Twitter. MORE >> -
WEBBIQUITY | WEDNESDAY, APRIL 17, 2013 How to Tame Panda and Penguin with WPO ' Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. those with over-optimized content [written for search engines rather than humans], paid links, too many links from low-quality sources, too many links with the same anchor text, etc.) and reward pages with a more “natural” profile ( relevant and high-quality links, fresh content, social signals, natural and well written content). WPO is fundamentally friendly to Google’s zoological algorithm collection, because it’s entirely “white hat.” MORE >>
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