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Using psychology to make your content relevant

grow - Practical Marketing Solutions

The train wasn’t relevant to Donald, therefore his subconscious paid no attention to it when it went by. It’s a set of nuclei in the brain that controls what is relevant (things you pay attention to), and what isn’t. You can use their reticular formation to speak to their mind and be relevant. Creating relevance. Content. Creating relevance. Context.

Content Shock is here. Now what?

grow - Practical Marketing Solutions

About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. The premise behind Content Shock is simple. My post was a call to arms, pointing out that what worked in content marketing a few years ago — when content was a novelty — will not work in this era or overwhelming information density.

How to Use Data to Create More Relevant Content


Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. To help you figure out how to use data to inform your own content ideation process, I've come up with a plan.

Google “mobilegeddon” starts today — are you prepared?


You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Mobilegeddon Checklist: How To Prepare For This Week’s Google Mobile Friendly Update: Are you ready for Mobilegeddon?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

The report showcases four content factors which the authors feel correlate to higher rankings: Semantically relevant and semantically comprehensive wording. Long form/higher word-count content. Enriched content with diverse media. Easy to read content. the discontinuance of Google Authorship), Google does not directly address how its algorithms operate.

The 23 Best Content Ideation Tools


Great content—the kind that resonates with your audience—starts with great topic ideas. What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. Google Review Count: 2,930,000. Google Review Count: 1,770,000. Google Review Count: 518,000. Pricing: free.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012


Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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Google demands your papers with the Hummingbird algorithm update


Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. also rock a 78 Klout score (maybe that matters to Google? Google Bourse.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

18 Expert Guides to Using Google+ for Business


Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? Using Hangouts? Maybe.

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How and Why To Set Your Site Up for Google’s Rich Answers


What’s a “rich answer”? A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.             – Eric Enge, CEO of Stone Temple Consulting. Featured Snippets:  These are results extracted by Google from third-party websites and shown at the top of the web search results. Consider a quiz. An app.

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10 Things You Probably Don’t Know About Google+

grow - Practical Marketing Solutions

My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. Content quality.

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5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

Let’s look at five great social media tools to ensure you attract a relevant audience to your blog posts. 1. Target People Who Know You Using Google Author. Action: Set up Google Author.  Follow this link to read step-by-step instructions on setting this up How to setup Google Author Rich Snippets. 3.  Find Relevant Keywords Using Google Keyword Tool.

Two more Google Webmaster Tools tips and tricks


Last week I shared a couple Google Webmaster Tools tips and tricks  with you. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Google wants you to be successful! saved the best for last. Pathetic!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. content.

Google Retires Google Authorship

Vertical Response

Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. We saw the writing on the wall a few months ago when we shared that Google reduced the appearance of Authorship photos in search engine results pages (SERPs).

7 Things You May Not Know About Google’s RankBrain


Have you ever wondered how Google is able to return search results? Enter RankBrain, Google’s artificial intelligence (AI) technology, which aims to improve search in a vastly new way. RankBrain is a machine learning technology developed by Google. The days of Google not understanding what you’re looking for are (possibly) nearly over! SEO Google rank brain rankbrain

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

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What is structured content?


Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content. All that did was change the shape of the content.

Where Google Moved Your Digital Cheese


Content with their find, the humans establish routines around their daily intake of cheese, slowly becoming arrogant in the process.” update , Google has been busy moving the cheese for many marketers, webmasters and SEO professionals. Content marketing. This is where Google would really like you to go, because it’s how the company makes money.

How to Optimize Your Content for Google's Featured Snippet Box


In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. The snippet displays content from within one of the pages ranking on page one that directly answers the question searched for without the user having to visit the actual page.

Forget Link Building: Time to Embrace the Google Knowledge Vault


SEOs and marketers, you better hold on to your keyboards, because Google may be about to fundamentally restructure how its search engine goes about indexing web pages. Up until now, Google has seemed to operate as if it believes back link data is still the most viable way to ensure quality search results. The Google Knowledge Vault. Isn’t digital marketing fun?

What Google Really Doesn’t Want You To Know About Search


Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. Read on and see.

Google Knocks out Authorship Photos

Vertical Response

Google is making big changes to its Authorship program that are stirring up mixed feelings amongst content creators. Many small businesses with a penchant for producing quality content flocked to Google Authorship. It looked like this: Now, Google has done away with the author’s photo and follower count in searches. Is Google Authorship still worth it?

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+. Google Support for Structured Data.

Google Analytics- Calculated Metrics for Lead Generation Websites


Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Make note.

What Your Business Needs To Know About Google+

It's All About Revenue

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. Not yet.

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8 Best Practices for Using Google AdWords


Afterall, using the term “Google” as a verb didn’t become part of our everyday vernacular for nothing! However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. Tips for Developing Your AdWords Strategy.

Google+ Communities: Good for Users, Marketers, and Google


If Google could be personified as a politician, it’d be a really good one. Always looking to redefine long-held paradigms, the tech powerhouse may have just created the first win-win-win situation in recent memory with its new Communities feature on Google+. This is one of the title captions on the Google+ Communities learning page. GOOGLE: THANKS FOR THE DATA.

Three Types of Relevant Internal Links to Boost SEO


Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. Mike Moran, the editor of this site, worried that internal linking would become just another negative ranking factor for Google once companies realize how it helps them improve ranking. Photo credit: Horia Varlan.

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4 Tips to Prepare for Google's Ever-Changing SEO Strategy


In 2013, we not only saw updates to two of the most significant Google algorithms — Panda and Penguin — but also the release of Hummingbird, all of which affect SEO efforts to a great extent. Improve Your Content Marketing. Content marketing has moved from being merely useful to of central importance to SEO strategies this year. Avoid Shortcuts. Give Up Guest Blogging.

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Is SEO Still Relevant In The Modern World Of Digital Marketing?


Read the original article: – Google has seemingly slapped down all attempts at marketing for the purposes of SEO in the last few years. Understand that in the past SEO was about stuffing keywords into content and throwing out lots of back links. SEO was something you actively worked towards But Google wants you to target real human beings. The post Is SEO Still Relevant In The Modern World Of Digital Marketing? appeared first on Opentopic. Brands & Marketers

Why your business needs to claim its Google Places page

Confluent Forms

For location-relevant businesses these types of searches are the most important queries that you can hope to win. Google Map on iOS (Apple) or Google via their Android phone. Your Google+ Local Page information. Google Places is now Google+ Local This part may be confusing, but Google used to have a service which is still operational called Google Places.

Google Will Be the Largest Content Producer in Three Years

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A decade ago when I worked for Penton Media, Google was a hot topic.  To partner or not?  Do we open up our web content to Google’s spiders? Publishers and editors were of the mindset that Google was somehow stealing their content by indexing it and serving it up to Google’s search engine. And Google Grew. Google Is Changing The Model.

What’s new in content marketing?


Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Automated Content. Niche Content.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study  outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. Searchers are looking for the FASTEST path to desired content.

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How Engaging Content Helps You Improve Your Search Rankings


There are  hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share. If Google is the gold standard in search engines, then how do you make sure your content appears on the first page of results?

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Google Analytics & Webmaster Tools for ROI

Confluent Forms

Google Analytics and Google Webmaster Tools can be overwhelming to many people, especially business owners that don''t have the time and background to delve into charts and formulate web strategies based off of the information found within. And that is the crux of this new offering: empowering you to realize more value from your website.

Appearing in the Google Answer Box: 5 Ways to Increase Your Odds

KoMarketing Associates

Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which  focused on improving “conversational search” at its core. ” in Google. According to Google).