Hubspot

MARCH 19, 2020

On the other hand, if your blog is in the main navigation on your website, Google and Bing will treat it like one of your top pages. If you’re writing regularly about something, you should have another dedicated page on your website about that topic -- like a landing page with an offer, for example.

Marketing Websites 98

Marketing Websites SEO Lead Scoring Lead Ranking 98

Hubspot

OCTOBER 29, 2019

When I searched for "dress pant yoga pants" on Google, I found the brand Betabrand. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. Amazingly, the company dominated the top four search results.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Hubspot

FEBRUARY 15, 2018

All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. The first major update that changed this was Google move to encrypted search and the dreaded appearance of “not provided” within Google Analytics.

Google 39

Google Marketing Analytics Tools Keywords Top of Funnel 39

Hubspot

DECEMBER 11, 2020

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. For example, making the "X" nearly invisible and darkening content behind a pop-up ad so visitors think they need to convert or subscribe to email list to see content is a dark pattern technique.

Ethics 100

Ethics Design Guidelines Amazon 100

Hubspot

AUGUST 6, 2018

Here are seven IoT marketing examples, to inspire you to investigate all the ways you can use IoT to take your brand and product to the next level. Internet of Things Examples. There are numerous examples of Internet of Things (IoT), across industries ranging from automotive to entertainment to healthcare.

Examples 52

Examples Mobile Advertising Amazon Advertising Agencies 52

Hubspot

JULY 29, 2019

Take a look at HubSpot’s Integrations and Applications Marketplace to see some of the integrations that work with your HubSpot software. That’s right: Apple, Microsoft, Amazon, Alphabet (Google), Facebook, and Alibaba. Platform Business Model Examples. How Platforms Work. How do platforms play out in everyday life?

Work Management 76

Work Management Marketing Management Contingency Planning Business 76

Hubspot

NOVEMBER 14, 2018

Nerdwallet is one of the best examples of an information provider who took over the organic search space in the credit card industry. To drive organic growth, Tim needed to avoid Google’s algorithm penalties, so it’s important to note that quality was pivotal for his success. million users per month in 2014, plus many more today.

Startups 69

Startups Google Press Domain 69

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. Here, look at Facebook's own Facebook page, for an example: This update makes the job of a social media marketer much more efficient and effective. The Biggest Twitter Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

OCTOBER 17, 2018

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. So, what are some real-life examples of the first-mover advantage?

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. Google knows what you're doing, and will let you do it!

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

APRIL 21, 2020

For example, add related-content recommendations at the bottom of every post. This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. For example, your blog should have a customized CTA so people can choose to "Subscribe" and receive email alerts when you publish new content.

Tips 69

Tips Content SERP Custom Publishing 69

Webbiquity

FEBRUARY 2, 2012

As things stand now, there’s unlikely to be a 2012 version of this post next year. But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.”

Best Practices 100

Best Practices Social Media SEO Blogger 100

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Spamming Was Very Profitable Back in 2012. Google Made Us Do It.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

FEBRUARY 23, 2017

In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption. Eons.com was launched in 2006 and shut down in 2012. Orkut was launched by Google in 2004 and shut down in 2014. 5) Open Diary.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

accelerate agency

OCTOBER 14, 2021

For example, SaaS products can range from cloud-based customer relationship management solutions (CRM) like Salesforce to ecommerce hosting like Shopify. What are examples of SaaS? Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. Is Netflix a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

For example, SaaS products can range from cloud-based customer relationship management solutions (CRM) like Salesforce to ecommerce hosting like Shopify. . What are examples of SaaS? Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. Is Netflix a SaaS company? Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

MARCH 23, 2013

Google's pretty good at surfacing relevant content based on your search query. Enter the Google site:search. So, for instance, if you wanted to see what kind of content HubSpot, and only HubSpot, had on marketing automation , doing a site:search would limit the results to only HubSpot's marketing automation content.

Google 28

Google Marketing Websites Tips Stats 28

Hubspot

NOVEMBER 30, 2016

If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. The 3 Primary Formats for Facebook Ads (With Examples). 4 Components of Successful Facebook Ads.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. For example, they have a blog.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Outside of the very few consumer marketing examples like the CocaCola Journey , I’m not sure I got that one right. 8 Insightful Marketing Predictions from Hubspot.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs. And more targeted traffic means higher conversions! Why yes, I do.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

MARCH 15, 2017

One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. Here’s how it works on Amazon, for example: Source: botler. The Bad Bots.

Copyright 75

Copyright Classified Ads CAN-SPAM Amazon 75

Hubspot

JUNE 20, 2014

It takes a lot to get me to stop and stare, but the Google homepage always grabs my attention with their daily doodle. Google founders used it as a way to let folks know they were out of the office attending the music and arts festival. Recently Google held their annual Doodle 4 Google contest. 1) Back to Mother Nature.

Google 28

Google Curation Design Features 28

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He comments, “Salesforce.com is a good example. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He comments, “Salesforce.com is a good example. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. 11 Examples of Online Marketing Success. See Also: HubSpot SEO Tools. See Also: HubSpot Website Tools ; HubSpot Blogging Tools.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

DECEMBER 19, 2014

Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. It was first introduced in August 2012. The Animals: A Quick Refresher.

Google 28

Google DMCA Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 28, 2012

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder. provocative, right?

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Hubspot

SEPTEMBER 18, 2018

Ads, for example, were at the foundation of the Cambridge Analytica scandal, when a voter profiling firm was charged with improperly harvesting and using Facebook users' personal data in order to sway votes in political elections. Digital ads have been discussed quite a bit over the past year, and not always in a positive light.

Amazon 69

Amazon Advertisements Advertising eCommerce 69

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. I figured that out from a 2012 New York Times article called, “ How Companies Learn Your Secrets. 7 Personalized Marketing Examples.

Personalization 100

Personalization Brand Identity Branding Planning 100

Hubspot

JULY 30, 2013

For an ecommerce website, in particular, Google displays the information available from a webstore’s Merchant Center product feed. Update your HTML and test the rich snippet using Google''s Structured Data Testing Tool to confirm whether you added your microdata correctly so Google can read it, and it can appear in the search results.

eCommerce 28

eCommerce SEO Google Clickthrough 28

Hubspot

SEPTEMBER 5, 2019

In 2012, to answer this very question, Google launched an initiative known as "Project Aristotle". They gathered Google's top organizational psychologists, statisticians, and engineers, and asked them to study hundreds of teams at Google to figure out why some teams did remarkably better than others.

Thought Leadership 72

Thought Leadership Work Management Cross-Selling Opinions 72

Hubspot

FEBRUARY 1, 2012

The web has lit up about Google's updated privacy policy, and (shockingly) not all the feedback is super positive. So what's all the hulabaloo around Google's privacy updates? What You Need to Know About the Google Privacy Updates. So what exactly did Google do? You can view the full list of information they collect here.

Privacy 28

Privacy Privacy Policies Google Opt-out 28

Hubspot

NOVEMBER 11, 2012

HubSpot has a number of extraordinary employees who served before joining us at HubSpot. So before we get into our traditional weekly roundup, I'd like to introduce just two of the HubSpot employees who have served for the United States -- we're very proud to have you with us. billion in 2016. Mobile is kind of important.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

JUNE 16, 2016

For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits. That, after all, is one of the main benefits of blogging.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Content Standard

NOVEMBER 2, 2016

It’s easy to forget how old the campaign really is: it was born in a pub just one year after Google was founded, and it predates every social network. As HubSpot pointed out , the Movember Foundation starts its campaign well before the month of November.

Viral Marketing 40

Viral Marketing Planning Marketing Budget Advertising Agencies 40

Hubspot

DECEMBER 12, 2012

Regardless of how you feel about the particular song (or the giant Santa), this is a great example of a coordinated social campaign. and it's kind of meta, since the video is kind of about working coordination. I mean, you better be able to work together if you're moving a Santa puppet that big.

Campaigns 28

Campaigns Cross-Selling Mobile Advertising Mobile Marketing 28